DATA.BET, a trusted sportsbook supplier, marked its participation at ICE 2026 with a strong focus on technology and solution, strengthening partnership relationships, and standing out with a memorable brand presence. As one of the industry’s most influential global events, it once again brought together key decision-makers, and for the company, it became a space to demonstrate not only technology but also vision.

From January 19-21, DATA.BET presented a set of key feature upgrades,  including Bet Boost, Picture-in-Picture, Early Payouts, and others. A consistently high level of attention was observed around the Odds Feed, valued for its extensive market coverage, reliability, and operational stability. The Single Page Application, esteemed for its speed, customization capabilities, flexibility, and ability to deliver a seamless, responsive user experience.

Beyond product discussions, this year, the company used a large kinetic screen to strengthen its brand presence across the exhibition floor, consistently drawing attention and curiosity. For attendees, it became a natural stopping point, as the screen did not simply decorate the space but set the tone, creating a clear sense of motion and energy. This aligns with DATA.BET’s approach to product development is focused on building dynamic, forward-looking solution that give partners maximum flexibility and opportunity.

The stand quickly evolved into a lively interaction zone. Visitors gathered to take photos with cosplayers portraying Jinx & Vi from League of Legends, reinforcing that, even as DATA.BET enters a new stage of growth, and its esports offering remains one of the strongest on the market, firmly positioning the company as a trusted provider of high-performance esports betting solutions. A giveaway activation with two iPhone Pro devices awarded, further amplified engagement, encouraging repeat visits and spontaneous conversations.

“For us, returning to ICE was an important step, as during our last participation, we were primarily positioned as an esports supplier. This time, we returned as a sportsbook solution. As one of the largest and most influential industry exhibitions, ICE represents a key platform, and our participation this year marked a significant step in the company’s development,” mentioned Natalie Loshatynska, Head of PR & Marketing.

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DATA.BET Expands Basketball Player Props Through Strategic Odds Composer Partnership

DATA.BET, a leading provider of premium sportsbook solutions, has officially entered into a strategic partnership with sports data supplier Odds Composer. This collaboration is set to significantly strengthen DATA.BET’s basketball offering, introducing a vast array of new Player Props and expanding market depth for major global competitions.

The timing of the integration is particularly impactful, launching in the middle of the 2025/26 season to provide operators with enhanced tools to capture peak betting demand.

Deepening Market Coverage for the NBA and Beyond

The partnership allows DATA.BET to offer wider coverage of high-profile basketball events, including the NBA. By integrating Odds Composer’s specialized data feeds, the platform now provides:

• Granular Player Props: Focused on individual performances and specific in-game moments.

• Pre-Match & Live Flexibility: New markets are available across both environments, ensuring continuous engagement.

• Increased Market Depth: More betting options per game, allowing operators to differentiate their offerings.

For players, these new props make the betting experience more immersive by shifting the focus to the individual stars and statistical milestones they follow most closely.

Powering the Next Generation of Bet Builders

A core component of this partnership is the enhancement of DATA.BET’s Bet Builder. Player Props are a fundamental building block for modern betting features, and this integration directly supports the company’s product roadmap.

Operators can now offer more flexible Bet Builder combinations, allowing users to create highly personalized parlays within a single basketball game. This functionality is proven to boost engagement and provide a more premium, “sticky” betting experience.

“Expanding our basketball Player Props is an important step in making our sportsbook better,” said Otto Bonning, Head of Sales at DATA.BET. “This partnership lets us offer more markets, and by strengthening Bet Builder functionality, our clients can give players a more profitable betting experience and stay competitive.”

A Commitment to Scalable Growth

The collaboration reflects a shared vision for the future of sports data. By providing reliable and deep player markets, Odds Composer helps DATA.BET maintain its position as a top-tier solution for operators looking for sustainable growth across multiple verticals.

Kevin Liivamägi, CEO and Co-founder at Odds Composer, added:

“This partnership lets DATA.BET add our basketball Player Props to its growing sportsbook. We aim to provide reliable player markets for major competitions so that operators can offer deeper coverage during the most important times of the season.”

About DATA.BET

DATA.BET is a trusted sportsbook solution provider specializing in high-tech, data-driven products for the iGaming industry. With a focus on premium content and advanced features like Bet Builder and AI-powered tools, the company helps operators maximize their revenue and player retention.

For more information, visit the official DATA.BET website.

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The company unveils new features and reinforces its focus on casino operators

DATA.BET, a leading sportsbook solution supplier, attends ICE Barcelona 2026 from January 19 to 21, presenting its latest product developments at stand 5G31. Visitors can explore expanded capabilities and recent enhancements, including the newly launched Bet Boost and Picture-in-Picture tools.

Next year, DATA.BET presents its portfolio under the slogan  “Betting That Works.” The focus of this approach is to deliver technology that works seamlessly from the moment it is integrated, operating without interruptions. The core priority includes ease of use, flexible customization, growing performance metrics and ongoing technical support from a dedicated team.

At ICE 2026, DATA.BET will highlight a solution for casino operators by demonstrating how adding a sportsbook can enhance user engagement, prolong player activity, and generate new revenue streams. The plug-and-play Single Page Application (iFrame) enables operators to integrate a customizable, SEO-optimized sportsbook around one week, adapted to specific brand designs, promotions, and user flows.

As part of its presence at the exhibition, DATA.BET will run two prize activities at stand 5G31 on January 19–20, giving attendees the chance to win an iPhone 17 Pro. Visitors can participate in one of two ways: by joining the Business Card Lottery, visiting the booth, meeting the team, and leaving a business card, or by taking part in an interactive cosplay challenge featuring DATA.BET cosplayers inspired by iconic characters from the world’s most popular esports titles are taking photos with them and sharing them on LinkedIn. The winners of both activities will be announced at the DATA.BET stands on January 20, in the afternoon.

Otto Bonning, Head of Sales, stated, “At ICE Barcelona, we aim to demonstrate to operators that betting products can be both simple and effective. One primary focus will also be to openly discuss our performance and showcase the numbers that indicate why some of the industry’s leading brands are today using our services. We will cover topics such as delivered margins, the importance of risk management, our SPA (iFrame) capabilities, and new features ready for implementation”.

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