From 20th to 21st January, Boomerang Partners participated in the iGB Affiliate Barcelona 2026. This event once again brought together key players of the global affiliate marketing industry, serving as a platform for strategic discussions, partnerships, and knowledge exchange. Boomerang met with current and new affiliate partners, presented its latest expert product, the Sports Marketing and Betting Calendar 2026, and reaffirmed sports as its core strategic segment. Also, the company won the prestigious ‘Best Live Event Marketing Campaign’ award at the European iGaming Awards.

Sports as a strategic focus

For Boomerang Partners, sports is a long-term strategic vertical. The company aspires to become the world’s leading sports-focused affiliate program, backed by extensive experience and deep expertise. iGB Affiliate Barcelona provided an excellent opportunity to meet with affiliate partners and discuss collaboration for the current year, which can rightfully be called the Year of Sports, thanks to the FIFA World Cup 2026, the Olympic Winter Games Milano Cortina 2026, and numerous other tournaments across various sports.

Strategy sessions and analytics at the core

Boomerang Partners traditionally attends major industry events together with representatives of its in-house analytics team. During iGB Affiliate Barcelona, the company held a series of strategic sessions with affiliate partners, focusing on traffic planning, seasonality, and campaign efficiency.

This approach allows affiliate teams to meet not only Boomerang’s affiliate managers, but also the analysts behind the company’s strategies. As a result, exhibitions like iGB Affiliate Barcelona become effective spaces for in-depth discussions and long-term planning rather than surface-level networking.

A must-have tool for sports-focused affiliates

One of the key highlights of Boomerang Partners’ participation was the presentation of the Sports Marketing & Betting Calendar 2026. This exclusive guide was introduced as both a practical analytics product and a value-driven gift for affiliate partners.

The Calendar consolidates sports schedules, traffic peak predictions, GEO insights, industry trends summary, and expert recommendations into a single framework, helping affiliate teams plan campaigns throughout the year. It can provide practical value to experienced sports-focused affiliates in shaping their strategies. Newcomers starting in the vertical will gain valuable insights into many nuances of working with sports traffic, such as the importance of tailoring campaigns to specific tournament phases (pre-event, during the competition, or post-event).

Booth concept and sports-focused activations

Boomerang Partners’ booth reflected the company’s sports-first positioning. All on-booth activities were built around sports engagement – from interactive mechanics to branded giveaways.  All of this reinforced the message that Boomerang speaks the language of sports affiliates and understands their needs.

So, among all those who downloaded the Sports Marketing & Betting Calendar 2026 via QR code at the booth during the exhibition, a fully-funded trip and accommodation in Milan was raffled, including tickets to a home match of the Club at the iconic San Siro Stadium.

Looking ahead

Boomerang Partners encourages affiliate teams to stay up to date on upcoming updates and to actively use analytical tools when planning sports campaigns. Tools like the Sports Marketing & Betting Calendar 2026 are designed to help partners anticipate traffic peaks, optimize strategies, and drive sustainable growth in the sports vertical.

Darina Sharban, Affiliate Team Lead at Boomerang Partners, commented:

“iGB Affiliate Barcelona is always about quality conversations. This year, we saw strong interest from partners who already work with sports traffic and want deeper analytics to scale their campaigns. Such opportunities are provided to them by our Sports Marketing & Betting Calendar 2026.”

Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, said:

“What stood out was how many discussions went beyond campaign planning. Partners were focused on seasonality, long-term planning, and how to prepare for major sports events in advance.”

Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, added:

“Events like this allow us to align expectations. When affiliate partners see our analytics approach and tools like the Sports Marketing & Betting Calendar, conversations become much more strategic.

Well-deserved recognition

During iGB Affiliate Barcelona, the winners of the European iGaming Awards were announced. Boomerang Partners won in the category ‘Best Live Event Marketing Campaign’. In doing so, the jury rightfully acknowledged the company for its outstanding execution of the Golden Boomerang Awards ceremony at the legendary San Siro Stadium in Milan in May 2025. The event was combined with an exclusive networking and a charity auction. The participation of AC Milan Legend Andrea Pirlo, who presented awards in 11 categories, gave the ceremony a special status.

With iGB Affiliate Barcelona 2026 behind them, Boomerang Partners continues to focus on analytics, expertise, and long-term partnerships – keeping sports at the center of its affiliate strategy. Download the Sports Marketing & Betting Calendar 2026 on the company’s official website and plan your sports traffic campaigns effectively.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners highlights from iGB Affiliate Barcelona 2026: The Sports Marketing & Betting Calendar 2026 presentation, sports activations and the ‘Best Live Event Marketing Campaign’ award appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Boomerang Partners has prepared an exclusive, expert guide for sports affiliate teams worldwide. The ‘Sports Marketing & Betting Calendar 2026’ confirms the company’s deep expertise, which places it among the leading sports affiliate programs in the industry, and provides valuable insights.

This detailed study incorporated a large amount of proprietary data from Boomerang Partners’ analytical department, the company’s sponsorship department, and the affiliate managers’ team. Industry trends were analyzed during its preparation, and the fact that 2026 will be a year of sports was taken into account.

Insights, traffic peak predictions, and practical benefits

‘Sports Marketing & Betting Calendar 2026’ is a professional playbook for sports affiliates. For those working with sports traffic, this is a must-have tool for planning campaigns and strategies. Using these insights, affiliate partners can properly assess player behavior, avoid missing seasonal peaks of interest in sports, and choose effective tools for monetization. For ease of study, the guide is divided into several blocks, the main ones being:

1. The actual sports events calendar for 2026, with top tournaments, traffic peaks for them, and popularity in specific GEOs
2. Expert insights and analytics for planning pre-, live-, and post-event campaigns
3. Industry trends for 2026, and how this can be used in work
4. A Boomerang Partners’ strategic partnership with AC Milan, and what benefit affiliate teams can derive from this
5. Toolkit for affiliates with practical recommendations on adapting traffic strategies according to the tournament stage.

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, said: “We hope this calendar becomes a practical tool for sports affiliate partners when planning 2026, as well as generating interest in deeper strategy development with our involvement in joint projects”.

What can the guide be useful for

Boomerang Partners has prepared ‘Sports Marketing & Betting Calendar 2026’ in such a way that it can bring practical benefit not only to experienced sports affiliates. Those industry representatives who are just starting or would like to begin working in this direction will find the information in the guide maximally practical and in-depth. This data will help affiliate teams:

• Navigate the sports schedule for 2026
• Assess the popularity of a particular sport in specific GEOs
• Not miss traffic peaks
• Use expert advice for campaign monetization
• Understand player behavior before, during, and after tournaments
• Adapt to industry trends and use them in their work
• Effectively segment audiences by GEO, device, type of traffic, and other parameters, and so on.

Additionally, using the example of cooperation with AC Milan, Boomerang Partners demonstrates how a partnership with such a top Club can bring practical benefits to sports affiliates. This concerns both obtaining exclusive media content from AC Milan and opportunities for monetization through merchandise giveaways, a focus on player-specific online betting markets, and various promotional activities.

A universal toolkit for affiliates

2026 will be rich in sporting events. With the exclusive ‘Sports Marketing & Betting Calendar 2026’, affiliate teams can use expert insights for quality preparation and monetization of their campaigns. Download the guide from the official Boomerang Partners website for free, plan your campaigns like a pro, and catch every traffic peak.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post The exclusive ‘Sports Marketing & Betting Calendar 2026’ by Boomerang Partners will help affiliate teams with strategy planning appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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