Evoplay, the award-winning game development studio, has officially reflected on a transformative 2025, marking a year of record-breaking commercial performance and aggressive global expansion. By blending technological innovation with strategic partnerships, the studio has solidified its position as a leader across slots, instant games, and the rapidly evolving lottery vertical.

Diversified Content and Collaborative Innovation

In 2025, Evoplay maintained a prolific production schedule, releasing 45 new titles. This diverse portfolio spanned traditional slots, instant games, and lottery-focused content, ensuring the studio met the varied demands of global operators.

A pivotal moment for the studio’s creative strategy was the launch of Uncrossable Rush. This title represented Evoplay’s first co-developed game created in direct collaboration with an affiliate partner. The success of this player-centric approach led to a subsequent Christmas edition, proving that combining developer expertise with partner insights is a winning formula for modern iGaming.

To drive player retention, the studio also launched Big Adventures, its largest multi-title promotional campaign to date. The initiative successfully unified Evoplay’s most recognizable games under a single creative concept, significantly boosting brand visibility across international markets.

Dominating the Lottery Vertical

A core pillar of Evoplay’s 2025 strategy was the modernization of the lottery sector. The studio successfully localized and launched lottery content in:

• Azerbaijan

• Peru

• Washington D.C. (USA)

The development of “lottery-friendly” titles, such as Adrenaline Rush: Scratch and Scratch Match, was bolstered by a major distribution agreement with Scientific Games. Integrating with the SG Content Hub has provided Evoplay with a streamlined gateway into high-entry-barrier markets across North America and Europe.

“It was a year of progress for our lottery business,” said Frank Cecchini, Head of Lottery at Evoplay. “The experience we gained helped us refine our approach and develop more lottery-friendly games, with a clear focus on engaging new players while remaining within a responsible gaming ethos.”

Record-Breaking Financials and Market Entry

The studio’s strategic moves translated into significant growth across all key performance indicators (KPIs) in 2025:

• Gross Gaming Revenue (GGR): +25%

• Total Rounds Played: +20%

• Bet Sum: +22%

This commercial surge was supported by successful entries into highly regulated jurisdictions, including Ontario (Canada), Brazil, and Peru.

Strengthening the Affiliate Ecosystem

Evoplay also prioritized its B2B infrastructure by launching the Affiliate Hub. This dedicated platform has already seen over 500 registered affiliates, fostering deeper collaboration within the marketing community. Furthermore, a partnership with AdKey.App enabled the development of dedicated iOS, Android, and PWA game apps, ensuring Evoplay content remains accessible beyond traditional web browsers.

Industry Recognition and Award Wins

The industry at large took note of Evoplay’s momentum, with the studio receiving 79 award shortlists and several prestigious wins, including:

• SBC Awards Lisbon: Industry Innovation of the Year

• SBC Awards Europe: Game Design & Art Direction

• iGaming Awards LATAM & Affpapa Awards: Slots Provider of the Year

• EiGE Awards: Ivan Kravchuk named Best iGaming CEO

Ivan Kravchuk, CEO at Evoplay, concluded: “It has been a year of ambitious projects and bold decisions. We expanded into new markets, including Canada, laying a solid foundation for growth across North America. I am proud of the Evoplay team’s achievements and grateful to our partners. Steady, brave, and passionate – this is what sets Evoplay apart.”

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