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Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026
Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona 2026 exhibitions, which will take place from January 19 to 21. Boomerang Partners will participate in the event with its booth, 81-L10.
For Boomerang Partners, this marks a record number of nominations that the company has been included in. Here are the awards it’s competing for:
International Gaming Awards:
- Affiliate Marketing Campaign of the Year
- Charitable Community Award (Golden Boomerang Awards – Charity)
European iGaming Awards:
- Charity Award (Golden Boomerang Awards – Charity)
- Affiliate Company Of The Year
- Best Live Event Marketing Campaign (Golden Boomerang Awards)
Global Gaming Awards – EMEA 2026:
- Affiliate Program of the Year
What’s next
Boomerang Partners will celebrate its fifth anniversary in 2026. The company is approaching this date at the peak of its effectiveness. Its inclusion on shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerang’s successes and recognize the contribution the company makes to the industry’s development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.
Currently, Boomerang Partners has over 3,000 affiliate partners and 13+ brands in its client portfolio. The company is the Official Regional Partner of AC Milan, and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the Golden Boomerang Awards. In fall 2025, the Golden Boomerang League, its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards. Over four years, the company has won 10 awards, including in 2025:
- ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025
- ‘Social Media Campaign of the Year’ at the SBC Awards 2025
- ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025
And Boomerang Partners affiliate team lead, Kristina Shkredova, won the award for Best Affiliate Manager AskGamblers 2025.
How many awards will Boomerang Partners win in January? – Follow the official website and social media of the company, so as not to miss anything.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
Diamond Slam
ENJOY debuts Diamond Slam, the next must-play in its jackpot portfolio
Provider launches a rapid 3×3 release that combines classic slot appeal with contemporary jackpot features for significant winning opportunities.
12th February 2026: ENJOY, the vibrant iGaming content creator, has enhanced its growing slot collection with the launch of Diamond Slam, an exciting and powerful new game that combines traditional slot charm with contemporary jackpot-oriented mechanics.
The small 3×3, 5 fixed payline slot embodies the allure of classic fruit machines with colorful fruit icons, seamless animations, and a lively backdrop, producing a dynamic and engaging environment.
The game’s distinctive feature is the Jackpot Slam. Players gather tokens that fill progress indicators for the Mini, Minor, Major, and Grand Jackpots, enabling players to track their advancement and heightening excitement.
Free spins may be activated by obtaining three bonus or Jackpot Slam symbols, or via a random enhancement that introduces additional special symbols to finalize the activation. This maintains the core game’s excitement and allows each spin to transform into intense action.
When free spins start, only bonus and Jackpot Slam symbols are present. The feature begins with six spins, and hitting three or more special symbols grants an extra spin. Bonus symbols instantly contribute their value to the overall win, whereas Jackpot Slam symbols advance one of the four jackpots. When a jackpot is won, its meter returns to zero, enabling several drops to be collected in one bonus round.
Diamond Slam merges straightforwardness, rapid gameplay, and significant jackpot possibilities, establishing it as an exceptional part of ENJOY’s expanding content portfolio. It offers an ideal blend of nostalgia and contemporary thrill, designed for gamers looking for intense slot action.
Taras Stepovyi, Product Owner at ENJOY Gaming said: “Classic slots remain one of the most timeless and universally loved formats, and Diamond Slam is our latest step in pushing that tradition forward.
“With this game, we’ve taken a familiar 3×3 setup and injected it with high-energy jackpot progression, constant engagement and true big-win potential that resonates with both players and operators.”
The post ENJOY debuts Diamond Slam, the next must-play in its jackpot portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Custom Bet
Sportradar Launches “Custom Bet” Feature
Sportradar AG has launched Custom Bet, a bet builder feature within its Premium Cricket Services (PCS). This new offering launches ahead of the Men’s T20 World Cup co-hosted by India and Sri Lanka, one of the year’s most watched cricket sporting events.
Custom Bet is a flexible bet builder that allows fans to design their own wagers by combining selections across player performances, team milestones and match events in a single bet slip. Sixteen additional markets are also now available, including top batter and bowler in both innings and match, highest first over, highest opening partnership, match fours and sixes.
The Custom Bet feature is now available pre-match across all top-tier men’s T20 fixtures globally. Built on Sportradar’s industry leading cricket APIs, Custom Bet can be implemented by operators already using Sportradar cricket betting solutions.
Will Winzor, Head of Premium Cricket Services at Sportradar, said: “Cricket’s complexity has historically made it challenging to deliver a comprehensive betting portfolio. By leveraging our Premium Cricket Services and advanced APIs, Custom Bet ensures operators can deliver these complex, data driven betting options reliably and at scale, while providing fans a more entertaining experience.”
The post Sportradar Launches “Custom Bet” Feature appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
S Gaming ignites US expansion with Fanatics Casino partnership
S Gaming, the fast-growing developer of highly entertaining online slots and casino games, has taken another major step in its US expansion strategy by securing a partnership with leading operator Fanatics Casino.
As part of the agreement, Fanatics Casino will exclusively roll out S Gaming’s standout title, Triple 7 Jackpot, across regulated iGaming markets including New Jersey, Pennsylvania, West Virginia, and Michigan.
What Makes Triple 7 Jackpot Stand Out?
Triple 7 Jackpot delivers a classic slot experience infused with vibrant neon energy. At the heart of the game is its signature Triple 7 feature, which remains visible on-screen throughout gameplay. Players can unlock this feature by landing three Bonus 7 symbols in a single spin.
Once activated, the feature awards one bonus spin and a chance to land the impressive 500x Jackpot prize, adding significant win potential to the experience.
In addition, players can trigger Free Spins by landing three Scatter symbols during the base game, awarding seven Free Games and further opportunities to boost winnings.
Strengthening a Growing US Presence
The partnership with Fanatics Casino marks another milestone in S Gaming’s ambitious US growth strategy. The studio’s focus on sustainable entertainment and accessible, casual gameplay is already resonating with American players.
Charles Mott, CEO and Co-Founder of S Gaming, highlighted the importance of the deal:
“Fanatics Casino needs no introduction and is one of the powerhouse brands in the regulated US market. We’re thrilled to see Triple 7 Jackpot added to its casino lobby and to bring the game to players in New Jersey, Pennsylvania, West Virginia, and Michigan for the first time.”
Mott also noted that the company now works with two major US operators—Fanatics and BetMGM—with additional partnerships expected in the coming months.
Enhancing the Fanatics Casino Portfolio
Fanatics Casino views the collaboration as part of its ongoing strategy to elevate its game offering.
Kieron Shaw, Senior Manager at Fanatics Casino, commented:
“We’re committed to expanding our portfolio to enhance the player experience, which is why we continue to partner with innovative studios like S Gaming. Their focus on fun, combined with strong win potential, brings something fresh and exciting to our platform.”
With this latest launch, S Gaming continues to cement its position in the competitive US iGaming landscape, leveraging premium partnerships to deliver engaging slot experiences to players nationwide.
The post S Gaming ignites US expansion with Fanatics Casino partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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