A leading gaming brand in Ukraine has launched a collection of ads featuring the tagline “Keep it GG” as part of an extensive communications initiative. The videos are currently being broadcast on Ukrainian TV, online platforms, and the brand’s social media accounts.

“GG” (Good Game) started in video game culture, yet its significance has far surpassed the literal meaning of “well played.” Currently, it symbolizes a worldwide sign of honor and gratitude for the feelings exchanged following a match, no matter the outcome. This concept served as the basis for GGBET UA’s latest marketing campaign. The video series embodies a unique GG atmosphere: rather than using a conventional voiceover, it incorporates complete audio tracks; the narrative features both literal and metaphorical allusions to sports and esports terms, alongside in-game and casino aspects; and prominent Ukrainian footballers are among the main characters.

“Every game, every match, every tournament is a moment that brings people together. For us, it’s important that every interaction with GGBET gives users that good game feeling — an experience that outlives the result and leaves vivid emotions behind, just like after watching a match,” comments CEO of GGBET UA, Serhii Mishchenko.

Going beyond the traditional view of GG also signifies a more profound implication — the brand’s strategic focus. The international brand, which has concentrated on esports for several years and attained significant success in esports betting and collaborations, is now adopting best practices to enhance traditional sports in regional markets. GGBET UA showcases a wider strategy for Good Game via collaborations (FC Dynamo Kyiv, FC Polissya, and the Ukrainian Basketball Federation), by organizing its own events and special projects, including initiatives that blend sports with esports, like the Match of LeGGends: Derby showmatch on the server featuring esports athletes and football players.

The brand’s creative team collaborated with a Ukrainian advertising agency and a Ukrainian production company to develop the commercials. GGBET UA made this choice to assist the local creative sector amid the war.

The post GGBET UA kicks off the “Keep it GG” promotional campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

It’s getting hot in here! Hell Hot! Yes, Endorphina has only gone and won “Ukraine Game of the Year” in the prestigious Blask Awards with our fun and fiery Hell Hot 100!

Spicy, spirited fruit, flame-play, Hell Hot 100, which ignites the devil in all, demonstrates that we persist in achieving our objectives in expanding marketing frontiers, with increasingly inventive high-quality gaming experiences, and establishing new benchmarks in an iGaming sector that never rests.

This illustrates that the mechanics behind securing this award highlight Endorphina’s growing power in the market, particularly in terms of game promotion. To achieve victory, we needed to raise this game to be the leading contender by showtime, featuring the greatest number of operators in Ukraine.

In other words, the choice depended on market presence and the extent to which the game is accessible on operator websites in the nation.

This affirmation from Max Tesla, CEO and co-founder Blask, says: “Congratulations to Endorphina’s “Hell Hot 100” on winning Ukraine Game of the Year. This award isn’t about hype or a single campaign. It’s awarded to the game that achieved the widest real-market footprint, being featured by the highest number of operators in Ukraine as of 1 January 2026.”

“Reaching that level of distribution means your title proved itself where it matters most: in operator lobbies, day after day, at scale.”

By achieving yet another significant milestone, Endorphina strengthens its status as a top award-winning game developer in iGaming engineering, recognized for its innovative creations and profound insight into player preferences. Awards aren’t merely for appearance; they demonstrate our commitment to fulfilling our promises and recognize the daily dedication and talent of our team, along with the trust from partners and operators globally, in continually elevating standards across all our activities.

Instances like this demonstrate significant admiration from the industry, motivating us to strive further, envision more, and produce titles that not only engage but also ignite the audience’s cheers.

What comes next in Endorphina’s continuously expanding pipeline? Just keep watching and find out! Maintain your volume at the highest setting as we aim for even greater achievements to conquer in the upcoming days!

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The Romanian National Gambling Authority (ONJN) has formally urged the Ministry of Finance to introduce emergency measures aimed at strengthening the country’s self-exclusion system. ONJN President Vlad-Cristian Soare said the regulator has submitted a draft emergency ordinance (OUG) designed to close loopholes in existing legislation and bolster player protection.

The ONJN launched Romania’s gambling self-exclusion platform in 2020 under legislation GD no. 111/2016, Art. 130. However, there have been discussions for some time over the shortcomings of the programme, and industry groups such as the EGBA have been vocal in proposing improvements.

Last year, the ONJN ordered gambling operators to apply a “single account principle” for self-exclusion, meaning that self-exclusion requests automatically apply across all platforms. That clarification closed a loophole that allowed players who had self-excluded with one operator to switch to another and continue to gamble, but issues remain.

Soare assumed leadership of ONJN in May 2025 following the resignation of his predecessor after a damning audit report. He said: “I promised self-exclusion would not remain a project that only exists on paper like how I found it when I took office. It will be implemented in three stages: operation under the current framework (already achieved), legislative amendments to fix dysfunctions, and the rollout of a modern IT solution (now underway).”

In a post on LinkedIn post, Soare said the priority measures would include:

• A centralised and simplified self-exclusion network covering both online and land-based gambling providers.

• Defined exclusion periods: Players would be able to select from fixed durations, including indefinite bans from gambling, with mandatory cooling-off periods to prevent premature withdrawal from the programme.

• Deposit recovery: Operators would be required to refund deposits if self-excluded players were mistakenly allowed to gamble.

• Stricter penalties: Breaches of self-exclusion rules could trigger fines ranging from 50,000 to 100,000 lei (€9800–€19,600). Repeated or severe violations could lead to licence suspensions.

• Improved visibility: Clearer terminology, mandatory self-exclusion information on gambling websites and QR codes in gambling halls linking to national resources would make the system more accessible.

Soare also signalled plans to involve Romanian police in enforcement and collaborate with the National Institute for Research and Development in Informatics. The goal is to build a modern, cost-efficient IT infrastructure capable of supporting a fully integrated self-exclusion regime.

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