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BETBY, the leading sportsbook supplier, has expanded its proprietary esports feed, Betby.Games, with the launch of two brand-new e-sim titles: eTable Tennis and eFootVolley. Both releases mark a major milestone in BETBY’s commitment to delivering fair, authentic, and localised esports content that enhances 24/7 engagement for operators and players worldwide.

Representing a world-first for the industry, the eTableTennis title, entitled TTX CUP, introduces a completely new vertical to esports betting, with an authentic, fully fair, and transparent experience. The game features realistic physics, true-to-life gameplay, and zero-second betting delay, offering instant bet placement for one of the fastest-paced sports.

Each match follows the classic table tennis format of five sets to 11 points, with over 20 betting markets and high betting limits comparable to elite-level competitions such as the Champions League. Launched initially with two tournaments, TTX CUP delivers more than 1,500 matches per month, running 24/7 with no streaming delay, ensuring full transparency and player trust.

Aligned with the WTT Finals Hong Kong, one of the sport’s premier real-world events, the release allows operators to engage users during off-hours through a seamless, always-on e-sim.

BETBY’s second new title, eFootVolley, further strengthens its “go-local” approach by focusing on Brazil’s fast-growing futevôlei scene, one of the country’s most culturally resonant sports. The game replicates the official Liga Nacional de Futevôlei, following a five-set format (up to 11 points) and an average match duration of around 20 minutes, with 20+ available betting markets.

Launching in sync with the final stage of the real-world Liga Nacional de Futevôlei, eFootVolley provides an ultra-localised, 24/7 betting experience, reflecting BETBY’s strategy of blending authenticity with constant engagement. Following the success of eVaquejada, this release reinforces the company’s dedication to creating content that speaks directly to local audiences and their sporting passions.

Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “With TTX CUP and eFootVolley, we’re breaking new ground in esports simulations. TTX CUP sets a new benchmark for integrity and realism in table tennis betting, while eFootVolley demonstrates our ongoing commitment to localised, culturally relevant content. Both titles reflect the Betby.Games vision to provide operators with high-frequency, fair, and engaging titles.”

The Betby.Games portfolio now features 25 proprietary titles, covering 80+ tournaments and over 400,000 monthly matches across multiple sports.

The post BETBY EXPANDS E-SIM PORTFOLIO WITH TWO INDUSTRY-FIRST TITLES: eTABLE TENNIS and eFOOTVOLLEY appeared first on European Gaming Industry News.

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The 2025 Esports Innovation and Communication Seminar, supported by the China Media Group (CMG) National Institute for Esports Development and hosted by CCTV Animation Group Co., Ltd., was held on October 17, 2025, in Mudanjiang, China. The event gathered experts, academics and industry leaders from China’s esports community, as well as participants from Europe, the Middle East, Southeast Asia and other parts of the world.

Through roundtable discussions and keynote addresses, the seminar explored key topics such as:

• “Breaking Barriers, Thriving Together: How Gen Z is Shaping and Growing Within Esports Culture”

• “Digital Bridges, Global Synergy: Esports as a New Platform for Cross-Cultural Exchange and Collaboration”

• “AI-Driven Innovation, Gear Revolution: Unlocking New Opportunities for the Sports Industry Through Esports”

Discussions at the event connected with concrete developments in China’s esports sector over the past year. China has hosted a growing slate of international tournaments, with three major esports competitions for League of Legends, Honor of Kings and CS2 scheduled to take place in the country in November.

The League of Legends 2025 World Championship traveled through Beijing and Shanghai before concluding in Chengdu on November 9. Global audiences saw a broadcast package featuring iconic sites such as the Great Wall alongside Shanghai’s city lights and Chengdu’s local culture, offering esports fans worldwide a multifaceted look at contemporary China.

Inspired, jungler for the LTA region’s top-seeded team FLY, shared in an interview, “My experience in China has been great, and I’m eager to see which teams we will compete against at Worlds.”

Such enthusiasm from international players is matched by the energy of Chinese fans. After a match at the League of Legends 2025 World Championship, South Korean competitor Chovy noted, “There were many Chinese fans in the arena cheering us on—we are truly thankful.”

This spirit of support, focused on performance rather than outcome, reflects the openness and professionalism of local esports audiences—an expression of cultural confidence. That confidence leaves a strong impression on global participants.

Brazilian player lux remarked in a June media interview, “Whenever I’m asked which city is my favorite, I always say Shanghai. It’s incredible. The fans are amazing, and so are the events.”

China’s capacity for hosting high-caliber esports events has also drawn international recognition. After attending this year’s KPL Grand Finals, German commentator Danny Engels said, “The production level is world-class. The stage screens are unique, and attention to detail is evident throughout.”

As esports continues to grow in global influence, these events convey not only competition, but also culture, image and values.

The post 2025 Esports Innovation and Communication Seminar Held in Mudanjiang, China appeared first on European Gaming Industry News.

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The company continues to drive revenue across the esports vertical

DATA.BET, a trusted sportsbook solution supplier, reports a significant increase in esports betting performance in the third quarter of 2025. The results demonstrate sustained market demand, disciplined trading operations, and growing player engagement across partner platforms, leading to revenue growth and commercial performance for DATA.BET.

In the third quarter of 2025, esports delivered strong results across all major performance indicators. Compared to Q3 2024, the stake volume improved by 60%, while total profit grew by 79%, supported by a 12% improvement in margin efficiency. Player activity also strengthened, with the total number of placed bets up by 33%, and multiples seeing a rise of 53%. The active player base expanded by 126%, and the average bet size increased by 22%, indicating higher confidence and deeper involvement from users.

Across major esports titles, performance dynamics show how player preferences and event availability shaped the quarter. CS2 maintained its position as the leading discipline, with results including a 26.7% uplift in turnover and a 55% growth in profit, while the number of bets grew moderately by 2.5%. League of Legends demonstrated significant momentum, moving from the fourth to the second most popular discipline, overtaking Dota 2. Turnover increased by 290%, profit by 416%, and the number of bets by 221%. Rainbow Six also strengthened its position within the top five disciplines due to broader coverage and regional expansion across LatAm, leading to a 126% enhance in turnover, a 504% jump in profit, a 12.4% rise in bets placed, and a 100% expansion in match coverage.

According to Bohdan Holovnov, Head of Esports at DATA.BET, this performance is linked to deliberate product and trading enhancements aligned with player behavior: “We focused on improving uptime for the most popular in-play markets, including ‘Map – Total Kills’, ‘Map – Duration’,  ‘Map – Winner’, and ‘Player – Total Deaths‘, especially in late-game phases where engagement peaks. This applies to both shooters and MOBA titles.  Additionally, interval-based kill markets were introduced in League of Legends and Dota 2, enabling more frequent and dynamic betting opportunities. Another major driver was the expansion of Player Props across all top-tier disciplines, including CS2, Dota 2, League of Legends, and Valorant, in both pre-match and live formats. In shooters, ‘Total Deaths’ became a standout exclusive market, while official data coverage allowed us to expand Player Props across all tiers as well. This combination boosts both activity and margin efficiency across our clients.”

This upward movement is not only reflected year over year, but also quarter-to-quarter growth, with a profit percentage up by 13% compared to Q2 2025. This consistency highlights both sustained user interest and the stability of DATA.BET’s esports offering, even after expanding into sports betting in June 2025.

Bohdan Holovnov, the Head of Esports, mentioned: “Esports has proven its strength and reliability as a betting vertical. Quarter after quarter, we see steady engagement, growing turnover, and tangible revenue impact for operators. We’re pleased with the performance and even more excited about the momentum ahead, and we are scaling it together with our partners.”

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