Last night’s clash between Brøndby IF and Sønderjyske in the 3F Superliga became the first match delivered through the club’s new permanent audio description service, designed for fans both in the stadium and at home. Developed in close partnership with the Danish Association of the Blind and main partner Betano, the initiative enables supporters with visual impairments to follow matches more fully from the stands or their living rooms.

Brøndby IF is now the first club in Denmark and across the Nordic region to introduce a permanent audio description service for every home fixture. Available via radio.brondby.com, the service provides real-time spoken narration of on-pitch action, player movement, atmosphere, and key visual moments. A specially trained commentator delivers detailed descriptions to help visually impaired fans experience matches more completely.

Thomas Skov, Marketing Director and Head of Fan Experience at Brøndby IF, said:
“Brøndby IF is a unique community that must be accessible to everyone. Therefore, we must open as many doors as possible into that community. With permanent audio description both at the stadium and for those listening from home, we are taking a very concrete step to make the matchday experience at our home games even more inclusive. As a Brøndby IF fan, you should feel welcome and part of the club’s community no matter what. As a club, we have a strong responsibility to remove barriers that may stand in the way.”

Partnerships in Action

To mark the launch, members of the Danish Association of the Blind attended the home fixture against Sønderjyske, with the initiative receiving strong recognition from the organisation.

Diana Stentoft, National Chair of the Danish Association of the Blind, commented:
“Audio description is about equal access to the community, and it means that even more people can experience football – including those who cannot follow the game visually. Audio description makes a significant difference for blind and visually impaired people, as they are no longer dependent on random radio excerpts or constantly asking others what is happening on the pitch. We are therefore pleased that Brøndby IF is offering audio description at its home matches and thereby improving the opportunity for blind and severely visually impaired fans to follow the club’s games.”

Alongside the Danish Association of the Blind, Betano played a central role in supporting and developing the permanent service. The launch represents the first step in a broader ambition shared by Brøndby IF and Betano to reduce accessibility barriers in football.

Kresten Hougaard, Country Manager for Betano in Denmark, said:
“Inclusion is a key priority for Betano, as we strongly believe that everyone should have equal opportunities to enjoy the game. As the main partner of Brøndby IF, it is important for us to turn our commitments into action. We are proud to have participated in the development of a service that gives fans with visual impairments better access to the full football experience.”

Benefiting All Fans — Beyond the Stadium

The solution at Brøndby Stadium is the first permanent system of its kind in the Nordic region and can be accessed from anywhere.

At the stadium, fans can listen live via their smartphones and headphones through radio.brondby.com. At home, the same commentary can be synchronised with live TV broadcasts, allowing supporters to follow the match in real time from anywhere.

Thomas Skov added:
“The reach of Brøndby IF’s new audio description service extends beyond people with visual impairments. Fans who, for various reasons, are unable to attend the stadium can now follow the match on the go or from home and thereby be part of the club’s community.”

The software powering the service is provided by German technology company Mycrocast, which delivers similar solutions to clubs in the Bundesliga and Ajax Amsterdam.

Lead audio description commentator Selver Elezovic will front coverage of Brøndby IF’s matches. He previously provided commentary for Danish fixtures, including at EURO 2024, and will be joined at Brøndby’s home games by former player Joel Kabongo.

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CT Interactive has unveiled its newest partnership with Betano in the Czech Republic, representing a significant advancement in the firm’s continuous global growth plan.

As a result of this collaboration, a selection of 30 exciting titles is now offered on the Betano.cz platform, enhancing the online gaming experience for players in the area. The collection includes several of CT Interactive’s most favored games, such as Win Storm, Wild Clover, 40 Treasures, Purple Fruits, and The Big Chile.

Through this launch, CT Interactive maintains its emphasis on offering content suited to local player tastes, reinforcing its dedication to delivering high-quality entertainment. The inclusion of these titles is anticipated to improve Betano Czech Republic’s collection, providing players with a varied and engaging gaming atmosphere.

“We are thrilled to extend our reach into the Czech market, which holds significant growth potential,” said Martin Ivanov, Chief Operating Officer at CT Interactive. “Our forward-thinking approach and understanding of local player preferences will be key as we work to redefine the online gaming experience in this region. We believe this partnership will create exciting opportunities for players and set a new benchmark for the industry in the Czech Republic.”

Monika Zlateva, Chief Commercial Officer at CT Interactive, added: “Building on our long-standing and strong relationship with Kaizen Gaiming across multiple markets, this collaboration enables us to deliver a fresh content tailored to player preferences. We are confident that CT Interactive’s titles will resonate with the audience and contribute to the overall gaming experience on Betano.cz.”

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Kaizen Gaming has officially launched Betano in Ghana, marking the company’s 20th regulated market and its first market entry of 2026.

The launch underscores Kaizen’s global GameTech expansion strategy—rooted in technology, regulatory compliance and responsible operations—bringing safe sportsbook and casino products to Ghana’s fast-growing digital audience.

Official launch and local leadership

A dedicated launch event in Accra brought together Kaizen Gaming leaders—George Skarlatos (Director of Business Development), Daniel Lamberti (Senior Business Development Advisor) and Joseph Owusu Badu (Country Manager, Ghana)—alongside Emmanuel Siisi Quainoo, Acting Commissioner of the Ghana Gaming Commission. The ceremony celebrated market entry and formalized local partnerships designed to ensure a compliant, trusted player experience from day one.

“Ghana is a market with strong long-term potential, an increasingly tech-oriented population, and a clear commitment to building a structured and transparent regulatory environment,” said George Skarlatos. “With responsibility embedded across our technology, processes and operations, we are fully aligned with Ghana’s regulatory framework.”

Acting Commissioner Emmanuel Siisi Quainoo welcomed Betano’s entry, noting the operator’s commitment to player protection, market integrity and adherence to high regulatory standards.

What Betano brings to Ghana: technology, safety, and choice

Betano’s Ghana launch delivers:

• A full responsible gaming framework and local customer protections.
• A technology-first sportsbook and casino platform optimized for mobile and desktop.
• Local operations led by a Ghana-based country manager to support regulatory compliance and customer care.
  These features aim to provide Ghanaian players safe, transparent access to licensed online betting and casino entertainment.

Momentum from global recognition and sports partnerships

Kaizen enters Ghana following a standout year of industry awards and partnerships. The operator was named Operator of the Year at both the EGR Operator Awards and the SBC Awards for the second consecutive year, and in 2025 announced a global FIFA partnership for the FIFA Club World Cup. Kaizen also maintains high-profile football partnerships with clubs such as FC Bayern München, Aston Villa FC, FC Porto, Sporting CP, SL Benfica, River Plate and Flamengo, demonstrating the brand’s marketing strength and sports engagement credentials.

Strategic outlook: scaling responsibly in Africa

Ghana’s strong digital uptake and clear regulatory ambitions make it a priority for Kaizen’s global rollout. By centering regulation, local partnerships and responsible-play tools, Kaizen aims to build a scalable, trusted presence in Ghana while contributing to local economic activity and regulated market growth.

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