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Betsson has entered a new two-year partnership with Peristeri BC, a well-established Athens club with more than 50 years of history, competing in the top tier of Greek basketball and in European competitions. As part of the agreement, the team will now compete under its official name, Peristeri Betsson BC.

This collaboration reflects Betsson’s continued investment in Greek sport. With more than six decades of heritage and operations across 24 countries, Betsson’s strategy in Greece is centred around supporting historic clubs, strengthening local communities and contributing to the broader development of sport in the country. Following Mykonos Betsson and Aris Betsson, Peristeri Betsson BC represents the next step in building a network of sponsorships that carry meaningful cultural and community impact.

For Peristeri, the partnership provides strong strategic backing for the club’s competitive ambitions and its long-term mission to remain a reference point within Greek basketball. Both organisations share a commitment to professionalism, consistency and delivering high-quality experiences to fans. The collaboration will also include a suite of social impact initiatives focused on youth, education, equality and access to sport in Peristeri.

Andreas Nikolopoulos, Commercial Director at Betsson, said: “It is a great pleasure for all of us at Betsson to stand alongside a club with such a strong history and identity as Peristeri, a club that has been a reference point in Greek basketball for decades and continues to grow thanks to the steady and methodical work of its management. We do not view this merely as a sponsorship but as a strategic alliance. We share the same values with Peristeri, professionalism, consistency and a constant commitment to offering high-quality experiences to fans. We are committed to supporting them throughout this journey and we wish the team a season full of health, energy and success.”

Manos Kotsis, General Manager of Peristeri Betsson BC, said: “We are now officially Peristeri Betsson and will be for the next two years. Our approach is based on two pillars: reconnecting with our local community and bringing people back to the arena, and restoring Peristeri’s identity as a club that develops talent, whether local or international. We believe we have made meaningful progress over the past two years, but both goals require strong organisation, planning and method. We are delighted that Betsson is by our side supporting this effort and enabling us to move forward with greater confidence.”

The post Betsson Becomes Naming Partner and Major Sponsor of Peristeri Betsson BC appeared first on European Gaming Industry News.

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Betsson Group was named Regulated Markets Champion 2025 at the SiGMA Central Europe B2C Awards, held last night in Rome. The award recognises Betsson’s industry-leading commitment to compliance, integrity, and responsible operations across its 24 locally regulated markets.

With operations spanning Europe, Latin America, and North America, Betsson continues to demonstrate that long-term success in iGaming is built on a foundation of trust and accountability. In Q3 2025, revenue from locally regulated markets increased by 16 percent and accounted for 64 percent of total Group revenue – a testament to Betsson’s proactive focus on sustainable, licensed operations.

Speaking about the win, Ronni Hartvig, Chief Commercial Officer at Betsson Group, said: “This is a great award to win because it reflects one of our strongest beliefs at Betsson – that sustainable growth comes from doing things the right way. Compliance and responsibility are not just obligations for us; they are part of how we build lasting trust with customers, regulators, and partners across all our markets.”

The SiGMA Central Europe B2C Awards celebrate excellence across the iGaming ecosystem, honouring top-performing casino operators, sportsbooks, and marketing innovators. Winners are selected by a distinguished panel of industry veterans, media professionals, and business leaders.

This recognition reinforces Betsson’s position as one of the most extensively regulated operators in the world – and its commitment to leading the way with compliance, responsibility, and integrity.

The post Betsson Group Named ‘Regulated Markets Champion’ at SiGMA Central Europe B2C Awards 2025 appeared first on European Gaming Industry News.

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Betsson has renewed its partnership with the BNP Paribas Nordic Open – the largest tennis tournament in the Nordics.

The renewed partnership means Betsson will once again have a strong presence at the Royal Tennis Hall in Stockholm, where this year’s tournament takes place October 11–19, 2025.

“We are delighted to continue our partnership with the BNP Paribas Nordic Open. Supporting such a prestigious tournament on Swedish soil, where Betsson was founded more than 60 years ago, is something very special for us,” said Ronni Hartvig, Chief Commercial Officer of Betsson Group.

Fans can look forward to on-site activations, ticket raffles and betting odds on all matches throughout the tournament.

“It is a great pleasure to have Betsson continue as our main partner. Their experience in sports sponsorships worldwide and their strong heritage in Sweden add real value to the tournament. Together, we aim to further strengthen the Nordic Open’s profile and offer fans an even more engaging event,” said Rasmus Hult, CEO of BNP Paribas Nordic Open.

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