Africa
SportPesa Goes Pink for 2025 October Breast Cancer Awareness Month
Reading Time: < 1 minute
Leading online gaming firm SportPesa will reaffirm its commitment to social impact by taking part in the 2025 October Breast Cancer Awareness Month (BCAM) campaign.
Throughout the month, the gaming company will run a special campaign dubbed SportPesa In Pink aimed at raising awareness, celebrating the resilience of those fighting cancer and promoting early detection across all its markets in Kenya, Tanzania, South Africa, the United Kingdom and the Isle of Man.
The campaign will see SportPesa integrate the colour pink across its digital platforms, events and partner activations while employees, stakeholders and associates will adorn pink during their various activities, symbolising solidarity with breast cancer warriors and their families.
Being the main sponsor of football giants Gor Mahia, Shabana, Murangâa Seal and the Kenya 7s rugby team as well as Kenya Cup side Nondescripts RFC, SportPesa will collaborate with the teams to spread awareness to fans all across the country through various channels.
Breast Cancer Awareness Month, marked every October, unites people worldwide in the mission to increase awareness and reduce the stigma around breast cancer through education, support and fundraising.
SportPesaâs involvement underscores how corporate organisations can leverage their influence to drive meaningful social change.
The post SportPesa Goes Pink for 2025 October Breast Cancer Awareness Month appeared first on European Gaming Industry News.
Reading Time: 2 minutes
Players can go for goal with innovative real money virtual football management gameÂ
Playbook Fusion, the innovative supplier that is revolutionising the online betting industry by combining the worlds of sports betting and video gaming, has taken its flagship Playbook Football
title to the Nigerian market through a breakthrough deal with LiveScore Bet.
Players on LiveScore Bet will be the first in Nigeria to experience Playbook Football, a unique, real money, virtual football management betting game where players build their own teams, place bets, receive in-game rewards, climb divisions and compete on leaderboards.
Playbook Football is delivered via Playbook Fusionâs proprietary RGS platform in collaboration with the providerâs exclusive distribution partner, Games Global.
The announcement comes simultaneously with the UK launch of Playbook Football with LiveScore Bet and Virgin Bet in the UK.
Steve Rogers, Founder and CEO at Playbook Fusion, said: âPlaybook Football offers a unique betting and entertainment experience, designed to draw players into the game as they build and develop their teams, place bets, earn rewards, improve their skill and progress through divisions.
âWe are delighted to see it become available to LiveScore Betâs players in Nigeria. This is a country that is mad about football, and the mobile-first nature of the game makes it easily accessible to players.
âThis is an important deal for Playbook Fusion as it marks our arrival in the African market, and we look forward to working closely with LiveScore Bet to ensure the success of Playbook Football in this new territoryâ
James Connelley, Director, LiveScore Bet Nigeria, said: âThe sports betting space has long been ready for a revolutionary product to come along and change the game, and we believe that Playbook Football is that product.
âThe game offers a truly unique experience that will resonate strongly with our extensive player base in Nigeria.
âItâs partnerships such as this that have allowed us to establish LiveScore Bet as a leading online sportsbook in the market, and we are genuinely thrilled to be the first to bring Playbook Football to football fans and bettors in the country.â
The post Playbook Football⢠lands in Nigeria and UK with LiveScore Bet appeared first on European Gaming Industry News.
Reading Time: < 1 minute
DigiPlus Interactive has filed its license applications with the Western Cape Gambling and Racing Board (WCGRB) in South Africa. This move advances DigiPlusâ entry into one of the most promising regulated online gaming markets globally.
DigiPlus has applied for three operator licenses in South Africa: a National Manufacturer License, a Bookmaker License and a Bookmaker Premises License. The WCGRB is regarded as the preferred jurisdiction for international operators like DigiPlus due to its transparent regulatory processes and digital readiness.
âThe filing of our online gaming license in South Africa marks another milestone in DigiPlusâ global growth journey, as we bring our proven track record of innovation, responsible gaming, and player protection, together with our strength in localizing games for diverse markets, to one of Africaâs most dynamic economies,â said DigiPlus Chairman Eusebio Tanco.
This milestone shortly follows DigiPlusâ launch in Brazil on September 22 with its first international brand GamePlus.
The post DigiPlus Applies for South Africa License appeared first on European Gaming Industry News.
Â
The African iGaming Alliance (AIA) announced the appointment of Peter Kesitilwe, former CEO of the Botswana Gambling Authority, as its first Chief Executive Officer.
The Alliance â founded by betPawa, Betway, 888Africa and Sportybet â was established to promote a responsible, well-regulated online betting and gaming industry across Africa. Its mission is to advance fair competition, consumer protection and sustainable regulatory and tax frameworks that support both growth and responsibility.
âI am deeply honoured to be appointed as the AIAâs first CEO. I look forward to working with regulators and policymakers to build a vibrant, sustainable & competitive industry that upholds the highest standards of responsible gambling and consumer protection,â said Kesitilwe.
Board members welcomed Kesitilweâs appointment:
Anthony Prissman, Betway Africa : âPeterâs strong regulatory background and leadership experience bring immediate credibility to the AIA. We are excited to work with him to help shape a responsible industry across the continent.â
Dan Thomson, betPawa : âPeterâs appointment reflects the strength of the AIA and our mission to build a vibrant, well-regulated sector throughout Africa.â
Gregory Parsons, SportyBet: âThe AIA was created to support balanced regulation and raise standards for responsible gambling. Peterâs leadership marks the beginning of this journey.â
Christopher Coyne, 888Africa: âFollowing a rigorous recruitment process, Peterâs vision for the future of iGaming in Africa stood out. We look forward to working with him and engaging stakeholders to deliver that vision.â
The AIA aims to be the voice of the online gaming industry in Africa, fostering collaboration between operators, regulators and governments to create a transparent, responsible and commercially sustainable sector.
The post African iGaming Alliance Appoints Former Botswana Regulator Peter Kesitilwe as CEO appeared first on European Gaming Industry News.
-
Asia7 days agoFight vs. illegal gambling gets boost with Php50M PAGCOR grant to NBI
-
Big Fishing Net Fortune7 days ago
INSPIRED EXPANDS ITS iGAMING PORTFOLIO WITH THREE NEW SLOT LAUNCHES: PHARAOHâS BIGGER BIG MONEY, BIG FISHING NET FORTUNE & COPS âNâ ROBBERS GRAND CHANCE
-
Uncategorized7 days ago
Millioner by Affina Partners: A New Gateway to Luxurious iGaming
-
Environmental Social and Governance7 days ago
ZITRO STRENGTHENS ESG TRAINING WITH AN INCREASE OF 1,300 HOURS
-
Desert Gold6 days ago
FBMDS brings a western adventure to online casinos with the Desert Gold slot game
-
Bacon Bankroll6 days ago
Prepare to rack up piggy profits in Relax Gaming release Bacon Bankroll
-
Halloween Queen6 days ago
Million Games Launches Halloween Queen â A Spellbinding Slot of Expanding Wilds and Supernatural Free Spins
-
Devilâs Delight6 days ago
Reflex Gaming delivers first-ever dual release with Devilâs Delight this Halloween
