Conferences
Merkur Group to Exhibit its Gaming Innovations at G2E in Las Vegas
Merkur Group has confirmed its participation at the Global Gaming Expo (G2E) 2025 in Las Vegas.
From October 7 to 9, 2025, the internationally successful gaming expert from Germany, together with its sister companies and strategic partners, will exhibit its extensive portfolio of premium jackpot systems, captivating games, and state-of-the-art cabinets at stands 3353 and 3650.
“The G2E has long been one of the most important industry events for the Merkur Group – especially because it provides us with an ideal opportunity to welcome our international customers, in particular from Latin America, into the Merkur World and to foster personal interaction. Since receiving our manufacturing and distribution license for the State of Nevada just a few months ago, the show has taken on even greater significance for us. I am confident that G2E will play a key role in strengthening existing relationships, establishing promising new contacts, and driving our business activities in the North- and South American market with a future-oriented approach,” said Dominik Raasch, Management Board Member of Merkur Games.
This will be achieved in part through an impressive product showcase, the centerpiece of which will undoubtedly be the company’s latest content portfolio. Among the highlights, the German gaming powerhouse will present the Link Overdrive jackpot system – first unveiled at ICE 2025 – which has been winning over players with its high-frequency Jackpot feature, free games with additional Diamond Reels, and its distinctive Big Reel feature. Another standout is the brand-new Link Palace Linked Progressive Jackpot System. Featuring a total of four different games, it invites guests into diverse gaming worlds where they can encounter Wild Reels, Free Spins, and Symbol Boosts as they play for substantial rewards.
Having become a true player favorite in its home market of Germany – thanks in large part to its thrilling Hold & Spin Mechanic – the Jackpot Feature Dragor is now set to make its international debut as Merkur Gaming brings this highly popular, adrenaline-charged System to the global stage. Another promising content highlight in the German company’s portfolio will be the successful M-Prime multigame package. Distinguished by its clear, user-friendly menu design and highly intuitive player interface, M-Prime also delivers an even more immersive gaming experience through the addition of new game titles, harmonized soundscapes, and cohesive win animations.
Merkur Gaming will highlight its content creations on its latest cabinet family, Mod Ex. This innovative line stands out for its unique modularity, enabling customers to configure the monitor, body, and base entirely according to their operational needs and the preferences of their players. At G2E, the Mod Ex 332 and Mod Ex J55 will be on display. In addition, Merkur Gaming will feature its content on the internationally acclaimed Zonic Trio, which continues to impress operators and players alike with its ergonomically arranged 31.5-inch Full HD screens.
As in previous years, Merkur Gaming will be joined by additional subsidiaries and strategic partners of the Merkur Group at the booth with the iconic laughing sun. Building on last year’s success – Gaming Arts presented itself together with Merkur Gaming at a joint stand for the first time at G2E 2024 – the Las Vegas-based partner will once again be part of the expansive Merkur World. Among others, Gaming Arts will showcase its two brand-new products, “Glory of Giza” and “Eternal Riches”, at this year’s fair. Each title features two individual games, presented on the Mod Ex J55, delivering fresh and exciting content for operators’ gaming floors.
Moreover, the cash handling experts from GeWeTe will make an impression in Las Vegas with their machine-optimized solutions for banknote and coin validation, dispensing, and recycling, while the software supplier Bede Gaming will give guests exciting insights into its high-performance gaming platform. Also returning to the Merkur exhibition space is strategic partner and Slovenian ETG specialist Spintec, showcasing an extensive portfolio of electronic table games. Their latest Charisma line features a diverse range of automated, virtual/video, and live games, including Roulette, Blackjack, Baccarat, Craps, and Sic Bo. Recognized as the Best ETG in Asia and proven to be a top-performing ETG in Western Europe and LATAM, Charisma has set new benchmarks for excellence in electronic table gaming.
“The anticipation for G2E is immense. Engaging with industry colleagues, customers, and long-standing partners during the event, and presenting our latest product developments in such a distinguished setting, is a valuable opportunity for us every year. I am confident that G2E 2025 will once again be a resounding success – not only for us but for the entire industry,” says Dominik Raasch.
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TaDa Gaming is going to participate in G2E 2025. Billed as the catalyst for gaming through fostering innovation and driving growth, G2E, Las Vegas, is the place to be this 7-9 October. TaDa’s stand 4030 will host its impressive Experience Zone with new fish-shooting release Fortune Zombie 2 leading the way.
As the No.1 provider for these immersive casino games in addition to its innovative range of slots and Plinko, TaDa’s global expansion strategy has already produced significant results in a short timeframe across the US.
Fish-shooting title Fortune Zombie is a key draw through its U.S. centric narrative, cinematic graphics, multiplayer gameplay and Boss battles that have captivated players from the first shot.
New release Fortune Zombie 2 has amplified the action and the wins in a stunning new shoot to win game that takes players on a roller coaster journey with even bigger Bosses to take down.
This will be a highlight feature release, ready for delegates to play at the Experience Zone and relish the thrills of the Zombie Universe.
The triple pot TriLuck series, which includes U.S localised titles 3 Coin Treasures 2, 3 Rich Piggies, and 3 Pot Buffalo is already outperforming KPIs, with nearly 300K daily active users and players averaging 230 rounds per session.
With TaDa’s Leaderboard gamification tool now applicable, the already immersive gaming experience is further heightened with a resultant improvement on retention numbers.
TaDa’s innovative content is available through multiple casino operators including Ceasars and BetRiver: while the recent partnership with EveryMatrix and Bet MGM has opened up Michigan and Pennsylvania. These fast growing provider has successfully created wide exposure of its brand to players across America.
Combining TaDa’s expert localisation across all content and delivered by a U.S. led team for Account Management and Business Development, G2E is a prime opportunity for ambitious operators to meet TaDa to connect, learn, and share insights. Meetings can be pre-booked by emailing [email protected].
Ray Lee, Director of Business Development at TaDa Gaming, said: “For anyone attending G2E, Las Vegas who wants to stay ahead of evolving gaming trends, especially in mobile-first, socially engaging gameplay, then TaDa Gaming’s Stand 4030 is a must-visit. We offer immersive demos, marketing innovation and a window into how we are gearing up to redefine player engagement in the U.S. market.”
The post TaDa Gaming to Participate in G2E 2025 appeared first on Gaming and Gambling Industry in the Americas.
American Gaming Association
Gaming Industry’s Top CEOs Bill Hornbuckle, Peter Jackson & Jason Robins to Keynote G2E 2025
The Global Gaming Expo, presented by the American Gaming Association (AGA) and organized by RX, announced its highly anticipated main stage programming for G2E 2025. Over three days, G2E will feature conversations with some of the most influential voices in gaming and offer diverse perspectives on the future of the industry. G2E 2025 takes place Oct. 6-9 at The Venetian Expo in Las Vegas and marks the event’s 25th year.
“We are honored to welcome a distinguished lineup of key industry leaders to the G2E main stage. As we mark 25 years of G2E, we’re proud to continue to be a catalyst for gaming’s growth, and our programming reflects the ideas and leadership shaping the industry’s future,” said AGA President and CEO Bill Miller.
Progress or Pressure: How Tribes Can Harness Innovation on Their Terms
Monday, Oct. 6 at 4 p.m.
Doors open at 3:30 p.m.
Indian Gaming Association (IGA) Chairman Ernie Stevens Jr. will open the main stage by underscoring the central contributions of tribal operators to the U.S. gaming landscape and the challenges and opportunities that lie ahead.
Bringing together leading tribal voices, the program will explore how tribes embrace innovation on their own terms—balancing growth with sovereignty and long-term success. Panelists will address how emerging technologies, evolving business models, and the rise of illegal, unregulated markets are reshaping the competitive environment. The dialogue will highlight both the opportunities to harness new tools for sustainable growth and the pressures of protecting the industry’s integrity in a rapidly changing landscape.
Moderated by IGA’s Executive Director Jason Giles, the conversation will feature:
• Rodney Butler, Chairman, Mashantucket Pequot Tribal Nation
• James Siva, Chairman, California Nations Indian Gaming Association
Additional participants may be announced in the coming days.
Inside the C-Suite: Gaming’s Future in Focus on Stage
Tuesday, Oct. 7 at 8:45 a.m.
Doors open at 8:15 a.m.
AGA President and CEO Bill Miller will open G2E 2025’s keynote session, welcoming global gaming professionals and underscoring the strength and momentum of legal gaming upon the opening of the industry’s biggest gathering of the year.
Following Miller’s remarks, Hope King, founder of Macro Talk, on-air contributor to Yahoo Finance, and events host and moderator for Axios, will lead an impactful series of one-on-one conversations with top global gaming CEOs. Discussions will address key trends and challenges shaping the industry—including investor expectations, domestic and international expansion, and intensifying competition in regulated and unregulated markets. Featuring:
• Bill Hornbuckle – CEO & President, MGM Resorts International
• Peter Jackson – CEO, Flutter Entertainment
• Jason Robins – CEO, DraftKings
The session will conclude at 10 a.m., immediately followed by the opening of the expo floor.
Breaking the Stigma: An Honest Dialogue on Mental Health
Wednesday, Oct. 8 at 9 a.m.
Doors open at 8:45 a.m.
Multi-sport athlete and mental health advocate Kendall Toole will share her personal journey in a conversation moderated by Global Gaming Women (GGW) Sip & Social Chair Meghan Speranzo. Presented by GGW, the session will foster an open dialogue on mental health, designed to reframe how attendees think about wellness and inspire stronger voices across the gaming industry and beyond. This conversation will be open to all badge holders. Ahead of the discussion, GGW will host their Sip & Social event from 8 a.m. – 8:45 a.m. in the same room.
Presented by the AGA and organized by RX, G2E’s full education lineup features more than 100 sessions. G2E 2025 runs from October 6-9 (Education: October 6-9 | Expo Hall: October 7-9) at the Venetian Expo in Las Vegas.
Since 2001, G2E has served as the premier global event for the legal, regulated gaming industry, fostering innovation and driving growth across casinos, hospitality, technology, iGaming, sports betting, and more. The event will welcome over 25,000 industry professionals from more than 120 countries, regions, and territories, and nearly 400 exhibitors showcasing the latest global gaming technologies.
The post Gaming Industry’s Top CEOs Bill Hornbuckle, Peter Jackson & Jason Robins to Keynote G2E 2025 appeared first on Gaming and Gambling Industry in the Americas.
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