Esportes Gaming Brasil, the group behind the licensed online betting brands Esportes da Sorte, Onabet and Lottu, has joined IAB Brasil (Interactive Advertising Bureau Brasil), the country’s leading organisation for digital advertising standards and best practices.

The move reinforces the group’s commitment to responsible communication and transparent marketing practices within Brazil’s newly regulated betting and online gaming market.

IAB Brasil plays a central role in fostering and regulating the digital advertising ecosystem in the country, bringing together advertisers, agencies, media companies and adtech providers to promote sustainable growth through education, research and industry-wide initiatives.

In August, the organisation released its first dedicated guide for digital advertising in the sports betting and online gaming sector. The document provides clear guidance on responsible communication practices and outlines legal and ethical requirements introduced under Brazil’s regulatory framework.

By joining IAB Brasil, Esportes Gaming Brasil aligns itself with a broader industry effort to raise standards, promote consumer awareness and ensure that advertising serves as a tool for education and protection, rather than solely acquisition.

Esportes Gaming Brazil Executive Director of Institutional Relations and Strategic Partnerships, Hugo Baungartner, commented: “IAB Brasil plays a fundamental role in shaping responsible digital communication in Brazil. Joining the organisation is a natural step in our ongoing commitment to transparency, compliance and responsible marketing. In a regulated environment, advertising is not just commercial — it is essential to help consumers identify which platforms are licensed, monitored and safe.”

Participation in IAB Brasil also supports the group’s wider strategy of contributing to policy discussions, knowledge-sharing and best practices that strengthen the long-term credibility and sustainability of Brazil’s regulated betting ecosystem.

Esportes Gaming Brasil, the group behind the brands Esportes da Sorte and Onabet, has appointed Rita Cunha as Chief Growth Officer (CGO). In her role, she will focus on driving the group’s organic growth, boosting commercial performance, and consolidating data-driven, customer-centric initiatives.

“The iGaming sector is undergoing a period of rapid and highly competitive expansion,” notes Rita Cunha. “I’m excited to join Esportes Gaming Brasil with the mission of transforming data into agile decision-making, strengthening our owned channels, and creating experiences that maximize user value—from the first interaction to long-term relationships,” she explains.

With over 20 years of experience in e-commerce and technology, Rita has built a career leading growth and marketplace strategies at companies such as PicPay—where she led PicPay Shop—as well as stints at Mosaico (Buscapé), Zoom, Passei Direto, and Match.com. Known for her data-driven business mindset, she brings acquisition, retention, and engagement strategies that have consistently delivered exponential results for high-traffic digital companies.

“Rita’s arrival reinforces our strong growth strategy grounded in technology, without compromising the user experience,” says Darwin Filho, CEO of Esportes Gaming Brasil. “Her experience with digital operations, combined with a 360° view of the customer journey, will be essential as we expand our market share in Brazil’s regulated environment.”