TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix.

Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering.

Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.

The TaDa TriLuck concept delivers an exciting spin on classic “triple pots” casino games. Its bespoke mechanism sees three bonus games potentially trigger simultaneously with just one spin, delivering significant win potential alongside immersive designs and 3D cinematic animations.

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Part of the TriLuck series, the new title also offers fixed multiplier jackpots and the lock & respin feature in addition to the three bonus game accumulators and multipliers in a beautifully designed Asian themed slot.

TaDa is an award-winning and trusted content provider with a diverse portfolio of 200 titles including its unique fish-shooting games. In addition, through offering its bespoke gamification tools GiftCode and WIN CARD to enhance engagement, TaDa is renowned for driving player retention and operator differentiation across multiple demographics.

As EveryMatrix’s proprietary aggregation platform and the industry’s largest content library, SlotMatrix has made significant strides to provide tier-1 operators with market leading aggregated content, supported with licences for Connecticut, Michigan, New Jersey, Pennsylvania, West Virginia and Ontario.

With more than 37,000 games from 350+ content providers, player experiences are further enhanced by SlotMatrix’s gamification and player engagement features, including free spins, leaderboards, and tournaments.

Arthur Lee, Business Development Manager at TaDa Gaming, said: “Partnering with a company of EveryMatrix’s calibre is a significant milestone, enabling us to begin our next growth cycle with global brand BetMGM. The US is an important market for us; so this introduction to a new client demographic is an exciting move. We are looking forward to working together.”

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Björn Sjoberg, Chief Commercial Officer at SlotMatrix, said: “SlotMatrix is respected and trusted for delivering innovative and unique gaming experiences across our platform. Working with an exciting provider like TaDa is a key part of our continuous strategy to provide players in the U.S. with cutting-edge content.”