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Yaspa Joins EGBA As Newest Associate Member
The European Gaming and Betting Association (EGBA) and Yaspa, an award-winning fintech, are pleased to announce Yaspa has joined the association as its newest associate member. The partnership reinforces both Yaspa and EGBA’s commitment to promoting secure, efficient, and innovative payment solutions within Europe’s online gambling sector.
As the representative body for Europe’s leading online gambling companies, EGBA promotes innovation in all areas of the sector, including payments. As an associate member of EGBA, Yaspa will contribute its expertise in open banking payments and customer verification to support EGBA’s mission of promoting high industry standards and help shape the association’s knowledge and approach to the evolving payments landscape.
Yaspa’s platform connects identity and money using open banking technology and AI to deliver Intelligent Payments: real-time bank payments (Pay by Bank) combined with verified customer insights. Created specifically to address the challenge of safer gambling, Yaspa’s Intelligent Payments enable operators to identify vulnerable players, stop bonus abuse, and manage affordability checks and lifetime value in a seamless, real-time process. Players benefit from a quick and easy payment process, while operators can tailor risk and lifecycle management to each individual profile, in real time.
Commenting on the membership, Yaspa’s CEO, James Neville, said, “We’re delighted to join EGBA as an associate member and to collaborate with some of the most forward-thinking companies in Europe’s online gambling sector. At Yaspa, we’re committed to driving payment innovation that enhances security, trust, and user experience for operators and their customers. We look forward to working closely with EGBA and its members to help shape the future of secure and seamless payments.”
Maarten Haijer, Secretary General of EGBA, welcomed Yaspa to the association, stating, “We’re pleased to welcome Yaspa as an associate member and look forward to collaborating with their team. Their expertise in open banking payments and verification will be extremely valuable as we continue our efforts to raise industry standards and promote an online gambling environment that is safe, secure, and trusted by customers. By expanding our membership to include innovative fintech companies like Yaspa, we aim to better unite the broader industry’s voice and encourage technological solutions across all aspects of the sector.”
Source: EGBA
The post Yaspa Joins EGBA As Newest Associate Member appeared first on European Gaming Industry News.
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The leading digital marketing and customer acquisition group Media Troopers has announced it will expand its reach into the LatAm-regulated market ahead of the 2026 FIFA World Cup.
The US, Canada, and Mexico will see a strong surge in soccer engagement ahead of the World Cup from 11 July to 19 July. Media Troopers, which already has a strong foothold in the US and Canada, is moving ahead of the curve and investing in the LatAm region ahead of the big event.
As part of expanding its operations in the region, Media Troopers will create new soccer-focused marketing channels, enhance its expansive portfolio with new and existing publishers and affiliates, and add localized features to its proprietary marketing technology platform, Media Cruiser, to support targeted campaigns across key LatAm markets.
As part of those new features, Media Troopers has introduced enhanced geo-targeting tools, Spanish and Portuguese localization, and more thorough integration with regional traffic sources to help operators drive targeted campaigns.
Operators can also engage fully with audiences in Brazil, Mexico, Colombia, Argentina, and Chile through Media Trooper’s onboarding of sports media sources and affiliates specializing in soccer content.
“Soccer dominates the sports landscape across Latin America, and the World Cup presents a major opportunity for operators to engage fans through localized and data-driven marketing,” said Shmulik Segal, CEO of Media Troopers.
“By expanding our regional publisher network and enhancing the capabilities of our Media Cruiser platform, we’re enabling our partners to launch more targeted campaigns and reach audiences across LATAM at scale.”
The post The leading digital marketing and customer acquisition group Media Troopers has announced it will expand its reach into the LatAm-regulated market ahead of the 2026 FIFA World Cup. appeared first on Americas iGaming & Sports Betting News.
Evoplay, the award-winning game development studio, has strengthened its presence in Peru by partnering with leading regional operator LaFija.com, marking another step in the company’s ongoing expansion across regulated Latin American markets.
The collaboration introduces Evoplay’s portfolio to LaFija’s Peruvian customer base, bringing popular and high-performing titles such as Cat’s Blessing, Penalty Shoot-Out: Street, and Hot Volcano to local players.
LaFija.com, operated by Virtual Padlocks, is a popular casino brand focused on delivering localised, high-quality content across Latin America.
Evoplay continues to build momentum across the region through strategic partnerships with leading brands, and the launch with LaFija.com further reinforces its commitment in ensuring its content aligns with LatAm preferences and regulatory standards.
Alex Malchenko, Head of Sales at Evoplay, said: “Peru is a key market for us. Partnering with LaFija.com allows us to bring our portfolio of popular, performance-led titles to a new audience, strengthening our presence in the region and supporting our ambition to deliver market-aligned content across LatAm.
“Our goal is to continue to provide operators with experiences that engage players while building upon our own long-term growth.”
Debora Camacho Alvarez, Head of Marketing at Virtual Padlocks, added: “We are pleased to collaborate with Evoplay and bring their visual and engaging content to players via the LaFija.com brand in Peru.
“Their innovative titles complement the platform perfectly, enhancing the experience LaFija.com offers while supporting its drive for localised, high-quality gaming.”
The post Evoplay expands into Peru through new partnership with LaFija.com appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
With soccer engagement expected to surge across the United States, Canada, and Mexico ahead of the World Cup from July 11 to July 19, Media Troopers is accelerating its investment in the Latin American market to capitalize on growing demand around the global event.
Already well established in the US and Canada, the company is now expanding its regional presence by developing new soccer-focused marketing channels, strengthening its network of publishers and affiliates, and enhancing its proprietary marketing platform, Media Cruiser, with localized capabilities designed to support campaigns across key Latin American markets.
As part of these upgrades, Media Troopers has introduced advanced geo-targeting tools, Spanish and Portuguese localization, and deeper integration with regional traffic sources to help operators run more precise, market-specific campaigns.
Through the onboarding of sports media outlets and affiliates focused on soccer content, operators will also be able to connect with audiences in major markets including Brazil, Mexico, Colombia, Argentina, and Chile.
Shmulik Segal, CEO of Media Troopers, said:
“Soccer dominates the sports landscape across Latin America, and the World Cup presents a major opportunity for operators to engage fans through localized and data-driven marketing.
By expanding our regional publisher network and enhancing the capabilities of our Media Cruiser platform, we’re enabling our partners to launch more targeted campaigns and reach audiences across LATAM at scale.”
The post Media Troopers Extends World Cup Operations to Include LatAm appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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