GameChoice
Scientific Games Launches GameChoice

Scientific Games has launched GameChoice, a groundbreaking lottery product recommendation engine designed to enhance the player experience. Combining artificial intelligence and the company’s SG Analytics, GameChoice delivers dynamic product recommendations, making it easier and more engaging for players to discover new games and navigate their purchasing journey at self-service lottery machines.
GameChoice has already shown its impact on sales. Initial deployments in nearly 10,000 lottery vending machines across one major U.S. lottery’s retail network drove a significant increase in cross-portfolio game purchases (buying scratch and draw games together) and continue to drive millions of dollars in sales. In its first month, GameChoice generated recommendations in more than nine million shopping baskets, generating ~$9.8 million in retail sales. The revenue impact to the lottery is estimated at $280,000 per day or $105 million per year.
Because GameChoice’s recommendations continuously improve over time through AI and SG Analytics, it provides highly relevant game suggestions that enhance the overall purchasing experience. Scientific Games’ research shows that lottery players often choose the games they know. Most purchases occur within a single product category, and players have limited awareness of the exciting variety of new games or games that offer different experiences from their usual choices.
“We developed GameChoice to modernize the lottery experience and meet evolving consumer expectations. By expanding player engagement and boosting game sales, GameChoice helps sustain vital lottery funding to good cause programs such as education, health and welfare,” said Joe Fulton, Vice President of Product Management.
Scientific Games will demonstrate the new GameChoice product recommendation engine at the North American Association of State and Provincial Lotteries 2025 annual conference, which will be held September 9-12 in Niagara Falls, Ontario.
The post Scientific Games Launches GameChoice appeared first on Gaming and Gambling Industry in the Americas.
-
Australia7 days ago
AUSTRAC Launches Civil Penalty Proceedings Against Mounties
-
Brazil7 days ago
WA. Technology Receives GLI Certification in Brazil for Casino Aggregator Product
-
Joe Solosky7 days ago
NASCAR and nVenue, Bring Groundbreaking Live Probabilities to In-Season Challenge Broadcast for Fans Watching Live Racing
-
Esportes da Sorte7 days ago
Esportes da Sorte champions Responsible Gaming with strong internal culture and compliance focus
-
Community Mitigation Fund7 days ago
Massachusetts Gaming Commission Awards $22.8 Million in Grants from Community Mitigation Fund
-
Balkans7 days ago
Over 70 Diamond King 4 Installations in Palms Bet Gaming Halls
-
Baltics7 days ago
SOFTSWISS Jackpot Aggregator Enters the Estonian Market
-
Nasdaq:LTRYW6 days ago
Lottery.com Relaunches in Mexico with Projected $5.2M Revenue as SEGG Media Puts Focus on International Gaming Operations