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Compliance Updates

CEOs of Major European iGaming Companies Call for High-quality Regulation to Protect Players and Markets

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In a joint letter, the CEOs from EGBA’s member operators—bet365, Betsson, Entain, Evoke, FDJ United, Flutter, LeoVegas and Superbet—showcased their ongoing investments in safer gambling and contributions to European society, while calling for smart, stable and evidence-based regulation that supports the long-term sustainability of regulated gambling in Europe.

The letter is featured in EGBA’s recently published Sustainability Report 2025.

“As CEOs of Europe’s leading gaming and betting companies serving 38 million customer accounts across 21 countries, our principle is simple: safe players are sustainable players. We see every day how effective regulation can deliver safe environments for our players. But the long-term sustainability of our sector depends on a balanced regulatory approach that supports player protection, compliance, and competitiveness. Today, that balance is at risk.

Our responsibility and contribution

We’re pleased to contribute to this year’s EGBA Sustainability Report, which reflects our shared commitment to continue to build a thriving and responsible sector in Europe. As this report shows, our companies are significantly raising industry standards to generate economic and social benefits through responsible operations and promoting safer play.

Encouraging our players to play positively isn’t just the right thing to do, it makes good business sense and reflects our commitment to contribute positively to European society. In 2024, our companies paid €3.8 billion in taxes to help fund public services, sustaining 62,000 jobs, and developing player support tools, now used voluntarily by 34% of players, and sent a record 100 million messages to our players to promote safer play.

Our efforts are backed by dedicated teams working to support our customers every day, with 89% of our employees completing dedicated safer gambling training. We also invested €735 million in the success of European sports last year, from grassroots to professional competitions.

The black market challenge

Yet while we continue to invest significantly in responsible play and compliance, unregulated, untaxed black market operators, based outside Europe, are thriving across the continent. These operators target vulnerable players with unlimited access and significant bonuses, offer no customer protections or support for struggling players, and don’t contribute to public finances or European sports. They operate entirely beyond regulatory oversight, avoiding all costs and obligations, and face few repercussions.

And their appeal only grows when well-intentioned regulation becomes too restrictive. In the Netherlands, new spending caps introduced in 2024 prompted a surge in black market activity. Within just months, unregulated sites were matching the revenue of the country’s regulated market. In the UK, an estimated £2.7 billion is staked annually on black market websites, costing taxpayers £335 million in lost taxes.

The path forward

The answer to this growing problem is not deregulation but smarter, more balanced regulation. We call for coordinated action:

Policymakers should prioritise regulation that is evidence-based and behaviourally informed to channel players toward the safer, regulated environment – not away from it.

Regulators should strengthen enforcement against black market operators based outside Europe who undermine the well-developed safety nets established in Europe.

Industry stakeholders should promote and work only with operators licensed and regulated in Europe.

Our commitment to sustainability

Despite these challenges, Europe is well positioned to lead the world in sustainable gambling. Our companies have shown that commercial success and social responsibility go hand in hand. We’ll continue to invest in messaging, training, research, and innovative tools that improve player protection and raise industry standards.

But we cannot do this alone. We need a stable, long-term vision for regulated markets – one built on evidence, consultation, and collaboration, rather than measures that end up putting players in harm’s way. Otherwise, Europe risks undermining its safe, regulated gambling environment that has been diligently built over many years. The black market isn’t just a business challenge for us – when regulation drives players away from the regulated market, everyone loses, especially vulnerable players.

Europe has a clear choice: either let regulated markets continue to lose ground to unregulated operators who undermine consumer protection and offer nothing positive to our society, or work together to protect players and support responsible operators who invest billions every year in Europe’s future.

We believe in the path of cooperation and are committed to building it further.”

The post CEOs of Major European iGaming Companies Call for High-quality Regulation to Protect Players and Markets appeared first on European Gaming Industry News.

Compliance Updates

MGA Publishes Results of Thematic Review on Self-exclusion Practices in Online Gaming Sector

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The Malta Gaming Authority (MGA) has published the results of a Thematic Review on how online B2C licensees implement self‑exclusion and other responsible gambling safeguards. The Review sought to identify any systemic weaknesses and clarify regulatory expectations relating to player protection, highlighting areas performing well as well as opportunities for licensees to strengthen their practices.

The Review was carried out in 2025 following reports that some players were able to access multiple brands despite being self‑excluded due to problem gambling. It examined the real‑world performance of player protection tools across 20 licensees and 58 active URLs. A mystery shopping exercise assessed the effectiveness of self‑exclusion processes, cross‑brand account controls, and the presentation of responsible gambling protections at key points of play.

The findings presented in this document reaffirm the Authority’s ongoing commitment to safeguarding players and upholding the integrity of the online gaming sector. Overall, the Thematic Review indicates a positive level of compliance, with the majority of licensees assessed demonstrating practices that are broadly in line with regulatory expectations. At the same time, the Review highlights opportunities for further strengthening player protection measures across the sector.

The assessment outlines the specific areas where enhancements would be beneficial. These include delays in activating self‑exclusion, instances where exclusions were lifted without applying a mandatory cooling‑off period, challenges in detecting duplicate or closely matching player identity details across brands, the absence of limit‑setting prompts during registration, and incomplete information displayed within Reality Check pop‑ups. Together, these findings provide guidance where systems and processes can be enhanced to ensure player protection measures operate as intended.

The Authority has communicated the findings to the relevant licensees, each of whom has been asked to address the points raised and submit rectification plans. Follow‑up supervisory engagement will continue where necessary, including monitoring the implementation of corrective actions. This work forms part of the Authority’s broader risk‑based oversight approach, aimed at promoting higher and more consistent standards of player protection across the sector.

Through this Guidance Document, the Authority encourages all licensees to use the insights from this Review to reinforce their internal frameworks, enhance their responsible gambling controls, and continue contributing to a safer and more sustainable gaming environment.

The post MGA Publishes Results of Thematic Review on Self-exclusion Practices in Online Gaming Sector appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Adventure One QSS

Dutch Gambling Authority Imposes Penalty on Adventure One QSS for Illegal Gambling

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The Netherlands Gambling Authority (KSA) has imposed a penalty on Adventure One QSS Inc. for illegal gambling. Adventure One offers games of chance on the Dutch market under the Polymarket brand name, without a license. The KSA has called on Polymarket to cease its activities immediately. If it fails to do so, the company will be fined €420,000 per week, with a maximum of €840,000.

Polymarket has been frequently in the news in recent months, particularly regarding betting on the Dutch elections. Although Polymarket itself states that prediction markets do not fall under the category of gambling, the Netherlands Gambling Authority (KSA) has taken a different stance. After contacting the company about its illegal activities on the Dutch market, there has been no visible change, and the offering remains available. The Netherlands Gambling Authority therefore imposed this order, subject to a penalty. A turnover-related fine may also be imposed at a later date.

Ella Seijsener, director of licensing and supervision at the Netherlands Gambling Authority (KSA), said: “Prediction markets are on the rise, including in the Netherlands. These types of companies offer bets that are not permitted in our market under any circumstances, not even by license holders. Besides the social risks of these kinds of predictions (for example, the potential influence on elections), we conclude that this constitutes illegal gambling. Anyone without a KSA license has no business in our market. This also applies to these new gambling platforms.”

The post Dutch Gambling Authority Imposes Penalty on Adventure One QSS for Illegal Gambling appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Brais Pena Chief Strategy Officer at Easygo

Stake Goes Live in Denmark Following Five-Year Licence Approval

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Stake, the largest online casino and sportsbook globally, today proclaims its official entry into Denmark after obtaining a five-year online casino and sports betting license. The shift reinforces Stake’s enduring dedication to enhancing its global growth strategy.

Denmark is often seen as a regulatory success within the European online gambling scene, and Stake has now introduced its flagship, internationally recognized product to the Danish market. Players will unlock access to Stake’s top-tier casino and sportsbook, showcasing exceptional games, cutting-edge technology, and an exceptional user experience, all provided with a strong local emphasis.

Starting 1 March 2026, Stake Denmark will set up its new headquarters at Parken Stadium, the national football stadium of Denmark and the home ground for FC Copenhagen.

Peter Eugen Clausen, Managing Director at Stake Denmark, said: “Denmark has one of the most well-regulated and competitive gaming markets in Europe, and that’s exactly what makes it so exciting. With Stake’s arrival, Danish players can expect a fresh, world-class experience backed by global scale and strong local focus. We’re raising the bar in terms of product, transparency, and entertainment, and I believe increased competition from brands like Stake will only drive the market forward in a positive way.”

Brais Pena, Chief Strategy Officer at Easygo, the technology company behind Stake, said: “Denmark marks our entry into the Nordics and represents a clear win in one of Europe’s most mature and high-value markets. With each new market, our momentum continues to build as we deliver on our global expansion strategy.”

Since its inception in 2017, Stake has positioned itself as the top betting and gaming brand globally by continually presenting advanced technology and novel gaming experiences for players around the globe. Upon entering Denmark, Stake maintains its dedication to player safety and responsible gaming, guaranteeing that gambling stays enjoyable, secure, and entertaining by providing extensive tools and resources that assist customers in comprehending and monitoring their gambling behavior.

The post Stake Goes Live in Denmark Following Five-Year Licence Approval appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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