Compliance Updates
CEOs of Major European iGaming Companies Call for High-quality Regulation to Protect Players and Markets
In a joint letter, the CEOs from EGBA’s member operators—bet365, Betsson, Entain, Evoke, FDJ United, Flutter, LeoVegas and Superbet—showcased their ongoing investments in safer gambling and contributions to European society, while calling for smart, stable and evidence-based regulation that supports the long-term sustainability of regulated gambling in Europe.
The letter is featured in EGBA’s recently published Sustainability Report 2025.
“As CEOs of Europe’s leading gaming and betting companies serving 38 million customer accounts across 21 countries, our principle is simple: safe players are sustainable players. We see every day how effective regulation can deliver safe environments for our players. But the long-term sustainability of our sector depends on a balanced regulatory approach that supports player protection, compliance, and competitiveness. Today, that balance is at risk.
Our responsibility and contribution
We’re pleased to contribute to this year’s EGBA Sustainability Report, which reflects our shared commitment to continue to build a thriving and responsible sector in Europe. As this report shows, our companies are significantly raising industry standards to generate economic and social benefits through responsible operations and promoting safer play.
Encouraging our players to play positively isn’t just the right thing to do, it makes good business sense and reflects our commitment to contribute positively to European society. In 2024, our companies paid €3.8 billion in taxes to help fund public services, sustaining 62,000 jobs, and developing player support tools, now used voluntarily by 34% of players, and sent a record 100 million messages to our players to promote safer play.
Our efforts are backed by dedicated teams working to support our customers every day, with 89% of our employees completing dedicated safer gambling training. We also invested €735 million in the success of European sports last year, from grassroots to professional competitions.
The black market challenge
Yet while we continue to invest significantly in responsible play and compliance, unregulated, untaxed black market operators, based outside Europe, are thriving across the continent. These operators target vulnerable players with unlimited access and significant bonuses, offer no customer protections or support for struggling players, and don’t contribute to public finances or European sports. They operate entirely beyond regulatory oversight, avoiding all costs and obligations, and face few repercussions.
And their appeal only grows when well-intentioned regulation becomes too restrictive. In the Netherlands, new spending caps introduced in 2024 prompted a surge in black market activity. Within just months, unregulated sites were matching the revenue of the country’s regulated market. In the UK, an estimated £2.7 billion is staked annually on black market websites, costing taxpayers £335 million in lost taxes.
The path forward
The answer to this growing problem is not deregulation but smarter, more balanced regulation. We call for coordinated action:
Policymakers should prioritise regulation that is evidence-based and behaviourally informed to channel players toward the safer, regulated environment – not away from it.
Regulators should strengthen enforcement against black market operators based outside Europe who undermine the well-developed safety nets established in Europe.
Industry stakeholders should promote and work only with operators licensed and regulated in Europe.
Our commitment to sustainability
Despite these challenges, Europe is well positioned to lead the world in sustainable gambling. Our companies have shown that commercial success and social responsibility go hand in hand. We’ll continue to invest in messaging, training, research, and innovative tools that improve player protection and raise industry standards.
But we cannot do this alone. We need a stable, long-term vision for regulated markets – one built on evidence, consultation, and collaboration, rather than measures that end up putting players in harm’s way. Otherwise, Europe risks undermining its safe, regulated gambling environment that has been diligently built over many years. The black market isn’t just a business challenge for us – when regulation drives players away from the regulated market, everyone loses, especially vulnerable players.
Europe has a clear choice: either let regulated markets continue to lose ground to unregulated operators who undermine consumer protection and offer nothing positive to our society, or work together to protect players and support responsible operators who invest billions every year in Europe’s future.
We believe in the path of cooperation and are committed to building it further.”
The post CEOs of Major European iGaming Companies Call for High-quality Regulation to Protect Players and Markets appeared first on European Gaming Industry News.
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The Netherlands Gambling Authority (KSA) has conducted research into the risk analyses that online gambling providers must conduct regarding their sports betting offerings. The study examined the implementation of the identification, analysis and evaluation of risks to the integrity of the relevant matches at four providers. Based on this risk analysis, providers must identify and mitigate match-fixing risks.
Following reports to the Sports Betting Intelligence Unit (SBIU), an investigation has been launched into a possible match-fixing. By examining the providers’ risk analyses, it will become clear whether providers have their analyses properly in place and are adequately assessing, assessing and ultimately mitigating the risks. While the KSA sees room for improvement in areas such as the specification of certain risks, the measures taken and the implementation of the reporting obligation, it is generally positive about the implementation of the providers’ risk analyses. This represents an upward trend compared to a year ago. The KSA continues to randomly audit risk analyses.
Source: kansspelautoriteit.nl
The post Kansspelautoriteit Sees Increasing Risk Analyses of Sports Betting appeared first on European Gaming Industry News.
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The European Gaming and Betting Association (EGBA) announced a new comprehensive pledge establishing standards for responsible influencer marketing across Europe’s gambling sector, reinforcing its commitment to promote best practices in responsible advertising and consumer protection throughout the EU.
The Pledge on Responsible Influencer Marketing in Online Gambling was developed in collaboration with the European Advertising Standards Alliance (EASA) and is the first industry-wide set of influencer marketing standards in Europe’s gambling sector. It represents a significant step forward in addressing the fast-paced evolution of online marketing, particularly the growing use of influencers in the gambling industry.
Building on EGBA’s pioneering Code of Conduct on responsible advertising for online gambling (EGBA Code), the pledge sets out additional standards for all influencer marketing content produced on behalf of EGBA members.
A Comprehensive Framework for Responsible Influencer Marketing
The pledge establishes three core pillars designed to ensure the highest standards of consumer protection:
• Enhanced Advertising Standards: The pledge introduces rules and guidelines on enhanced transparency and age-gating mechanisms to prevent minors from accessing influencer marketing content for online gambling. It builds on the EGBA Code’s prohibition of gambling marketing content appealing to minors by introducing content moderation requirements and audience demographic checks.
• Influencer Selection Criteria: EGBA members commit to working exclusively with influencers who have been screened for responsible marketing conduct and who abide by all applicable advertising standards and legislation. EGBA members encourage the use of training programmes to ensure the influencers they work with remain on top of the latest regulatory and self-regulatory developments for advertising.
• Independent Monitoring and Compliance: EGBA members commit to regularly monitor their influencer marketing content by independent entities, and to promptly remove any content that is non-compliant with the pledge.
The pledge applies to all forms of influencer content, including live streams, stories, posts, videos and any digital content formats.
“As the online advertising landscape continues to evolve, we’re proud to lead the industry with the first comprehensive standards for influencer marketing in Europe’s gambling sector. This pledge demonstrates our members’ commitment to responsible advertising and willingness to go beyond regulatory requirements to ensure the highest standards of transparency and minor protection in their influencer partnerships,” said Maarten Haijer, Secretary General of EGBA.
EGBA members represent leading online gambling operators who are licensed and regulated within the EU. The association has been at the forefront of establishing responsible advertising standards across the industry, with the EGBA Code serving as the first pan-European framework for responsible advertising in Europe’s online gambling sector.
The new influencer marketing pledge will be implemented through EGBA members’ marketing practices, with active engagement with influencers to promote awareness of these enhanced standards.
The post EGBA Launches Pledge on Responsible Influencer Marketing appeared first on European Gaming Industry News.
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Delasport’s groundbreaking sports betting jackpot game, SuperPot, has received full certification from GLI in the UK. With this authorization, SuperPot becomes a one-of-a-kind, dedicated Sportsbook Jackpot solution on the British market.
The news comes just days after the revolutionary solution became certified for Ontario and marked its debut integration there and soon will go live with several brands in the market. SuperPot gives players the chance to predict the outcomes of major sporting fixtures.
Each ticket purchase contributes to a growing jackpot, and the winner is the one with the most correct picks – even without a perfect score. This “Must-Win” mechanic sets the product apart from traditional sportsbook offerings, appealing both to sports bettors seeking new thrills and casino players looking for an accessible entry point into sports wagering.
Advantages for UK Operators
SuperPot introduces an always-awarded must-win mechanic: each round’s pot is paid to the top predictor – players compete against their peers, and the most correct predictions win. This sets it apart from The Tote and free-to-play predictors and broadens appeal beyond horse racing into football, basketball, American football, and ice hockey. UK operators gain an assured strong turnover margin, while players benefit from a guaranteed payout to someone every round.
In addition, licensed operators in the UK, SuperPot represents a new way to grow engagement and extend player lifecycles, while securing stable margins from turnover without added exposure.
“Securing approval in the UK marks a major step forward for us,” said Delasport’s Global Sales Director Reece Calderbank. “SuperPot blends the excitement of jackpots with the passion for sports, offering players an easy-to-understand, highly rewarding experience. It’s designed to stand out in a mature and competitive market and ensure risk-free high margin for Operators.”
Market Outlook
The UK gambling market remains one of the largest and most established worldwide. According to the UK Gambling Commission, the total Gross Gambling Yield (GGY) in iGaming for April 2023–March 2024 reached £6.9 billion, with online Sports betting accounting to £2.4 billion GGY, driven primarily by football and horse racing.
The Tote pools enjoy durable racing liquidity is growing year by year to hundreds of millions and SuperPot gives operators that same mass-appeal mechanic as a paid, must-win product they control and extend it to additional sports and to new segments of players.
Industry research indicates that the UK sports betting market is forecast to grow at a CAGR of 11.4% between 2025 and 2030. Meanwhile, quarterly reporting from the Gambling Commission shows continued growth: in Q1 2025, online GGY rose 7% year-on-year to £1.45 billion, with record levels of active accounts and betting activity.
In such a competitive environment, a product like SuperPot has the potential to deliver an incremental ~2% revenue boost for operators who adopt it, further differentiating their sportsbook offering in the UK’s crowded marketplace.
The post SuperPot, the Unique Sports Betting Jackpot, Now Available in the UK appeared first on European Gaming Industry News.
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