Latest News
EuroMillions Creates UK Lottery History as the Roll Series Raises a Double Record-breaking £190M for Good Causes from £550M of Sales
Allwyn, the operator of The National Lottery, has confirmed that the most recent set of EuroMillions draws were a double record-breaker in the UK. The roll series that lasted over ten weeks generated both the highest-ever sales and the biggest-ever returns to Good Causes in the history of EuroMillions.
The roll series started on 8 April and finished on Tuesday 17 June when one lucky winner in Ireland scooped the £208m (€250m) jackpot. With 21 draws, it was the second-longest roll series in EuroMillions history. While a set of EuroMillions rolls in 2019 had two more draws, this one in 2025 has delivered the best-ever financial returns.
At its peak on Friday 6 June, there were 18,600 tickets a minute being sold across the UK and the roll series generated the highest-ever UK sales of over £550m. More importantly, Good Causes are the major beneficiaries – as EuroMillions players in the UK have raised an incredible £190m for community, cultural, heritage, and sports projects from just this roll series alone.
This continues to build on Allwyn’s already strong performance in the first six months of the year as the result of steady draw game sales, as well as continued launches of new marketing initiatives and Instants games.
Andria Vidler, Chief Executive Officer of National Lottery operator, Allwyn, said: “For our winners and players, Good Causes beneficiaries and our retail partners, this EuroMillions draw series was a record-breaker that is going to change the lives of tens of thousands of people across the UK.
“What does £190m for Good Causes look like? Well, with around 75% of grants awarded being for less than £20,000, that means we can support thousands of projects across the country. From Kemnay Bowling Club in Aberdeenshire to The Gentlemen Songsters in Rhondda, from Let’s Talk About It mental health support group in Manchester to the Derryloran Scout Group in Cookstown. All across the UK, The National Lottery is helping people impacted by the cost-of-living crisis, supporting our environment, nurturing the next generation of sporting stars, and making the arts accessible to all.”
The post EuroMillions Creates UK Lottery History as the Roll Series Raises a Double Record-breaking £190M for Good Causes from £550M of Sales appeared first on European Gaming Industry News.
Hold and
Pragmatic Play Rings in 2026 with Joker’s Jewels Hold & Spin™
Pragmatic Play, a powerhouse in the iGaming sector, has officially kicked off the new year with a nostalgic neon glow. The supplier’s first release of 2026, Joker’s Jewels Hold & Spin
, breathes new life into a fan-favorite franchise by blending classic “fruit machine” aesthetics with high-octane modern features.
This 5×3, 10-payline slot brings back the iconic jester for a high-volatility performance, offering players a massive win potential of 10,000x their stake.
Classic Visuals, Modern Rewards
The game is a masterclass in retro design, featuring vibrant neon visuals and a traditional jester theme. Players will find a grid populated by familiar symbols such as lutes, juggling pins, and sparkling gems.
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Base Game Wins: Matching 3–5 symbols can trigger payouts of up to 1,000x.
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The Return of the Joker: The titular character remains the highest-paying symbol, maintaining the core identity that made the original Joker’s Jewels an industry staple.
The Main Event: Hold & Spin
Bonus
The headline addition to this sequel is the integration of Pragmatic Play’s popular Hold & Spin mechanic.
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Triggering the Feature: Landing three or more Money Symbols—each carrying values of up to 5,000x—activates the bonus round.
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Respin Dynamics: Standard symbols fade away, leaving only the triggering Money Symbols locked in place. Players start with three respins, and the counter resets every time a new Money Symbol lands.
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Grand Prize: If the player manages to fill all 15 positions on the grid with Money Symbols, the game awards the 10,000x Max Win.
“Joker’s Jewels Hold & Spin provides a fresh take on a vintage theme,” said Irina Cornides, Chief Operating Officer at Pragmatic Play. “It offers classic slots action enhanced by the popular Hold & Spin mechanic and a 10,000x max win.”
This release sets a strong pace for Pragmatic Play’s 2026 roadmap, following a prolific 2025 that saw the launch of hits like Big Bass Splash 1000 and Fortune of Olympus.
The post Pragmatic Play Rings in 2026 with Joker’s Jewels Hold & Spin™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Balkan Gaming Market
Yggdrasil Strengthens Bulgarian Presence Through Strategic Deal with bet.bg
Yggdrasil, the leading global iGaming publisher, has officially boosted its reach in the regulated Bulgarian market by taking its premium content live with regional operator bet.bg.
This partnership marks another significant milestone in Yggdrasil’s European expansion strategy. Following a landmark commercial year in 2025—where the studio saw rapid growth across Spain, Brazil, and the Balkan markets—this new deal ensures a steady stream of high-quality entertainment for Bulgarian players.
A Portfolio of Blockbuster Hits
As part of the initial rollout, bet.bg has integrated over 20 of Yggdrasil’s top-performing titles. The selection features a mix of “all-time classics” and modern hits, including:
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The Vikings Series: Specifically the fan-favorite Vikings go Berzerk.
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Legendary Quests: The high-adventure Valley of the Gods.
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GEM-Powered Slots: Innovative titles like Raptor DoubleMax, Hades GigaBlox, and Golden Fish Tank 2.
These games leverage Yggdrasil’s signature Game Engagement Mechanics (GEMs), which have proven to be major drivers of player retention and engagement in the Eastern European region.
Strategic Growth in the Balkans
Bulgaria has emerged as a flourishing hub for iGaming, supported by a clear regulatory framework and a growing demand for premium casino content. For Yggdrasil, partnering with an established local brand like bet.bg is a “statement of intent” to dominate the Balkan territory.
“Partnering with bet.bg is a real statement of intent for us as we further boost our footprint in the Balkan region,” said Jose Kadala, Chief Commercial Officer at Yggdrasil. “Our titles have already proven to be incredibly popular in the region, and we’re confident that bet.bg customers will love the gaming experiences we will provide for them.”
A spokesperson for bet.bg echoed this enthusiasm, stating: “We are extremely pleased to offer Yggdrasil’s wide-ranging product portfolio to our players. Yggdrasil brings a combination of fan-favorite games and cutting-edge mechanics to our collection, and we can’t wait to grow in tandem with them.”
The post Yggdrasil Strengthens Bulgarian Presence Through Strategic Deal with bet.bg appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
B2B gaming software
Gamblers Connect and BetOxygen Announce Strategic B2B Partnership
Gamblers Connect, the award-winning iGaming affiliate and media platform, has officially entered into a strategic partnership with BetOxygen, a software development company specializing in agile B2B gaming solutions.
The collaboration aims to bridge the gap between high-end infrastructure and operators seeking reliable, omnichannel systems. As the boundary between land-based and online gaming continues to blur, the partnership highlights BetOxygen’s role as a key architect in the modern iGaming landscape.
A Unified IT Ecosystem for Modern Operators
BetOxygen has distinguished itself by offering a complete IT ecosystem that supports a wide range of verticals, including:
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Sports Betting Software
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Internet Casinos
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Virtual Slot Games
At the heart of their offering is a comprehensive omnichannel platform. This system integrates retail, mobile, and online operations into a single, unified back office. This allows operators to manage their entire business from one dashboard, ensuring a consistent and seamless experience for players regardless of how they choose to bet.
Efficiency and “Boutique” Support
BetOxygen differentiates itself from traditional technology vendors through a proactive, “boutique” approach to client management. Key highlights of their service model include:
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Rapid Technical Support: Boasting a two-minute response time for technical inquiries.
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Fast Integration: A clear roadmap that promises full platform customization and integration within 60 days of signing.
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Risk Management: Continuous monitoring to protect partners from operational challenges.
Currently holding a strong presence in regulated markets across Europe and Africa, BetOxygen is focused on democratizing access to high-end gaming technology for ambitious operators.
“What sets BetOxygen apart and makes this partnership so exciting for us is their unique full package philosophy,” said Gjorgje Ristikj, Founder & CEO at Gamblers Connect. “This partnership underscores our dedication to showcasing providers who prioritize speed, customization, and unwavering support.”
The post Gamblers Connect and BetOxygen Announce Strategic B2B Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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