Compliance Updates
UKGC to Introduce New Rules to Increase Safety and Simplicity of Consumer Promotional Offers
New rules increasing the safety and simplicity of consumer promotional offers are to be introduced by the UK Gambling Commission.
Gambling businesses will be banned from offering potentially harmful offers involving consumers having to carry out two or more types of gambling, such as betting and playing slots.
Operators will also be limited on the number of times bonus funds must be re-staked before the consumer can withdraw winnings from the bonus.
The changes follow a consultation and are consistent with the 2023 White Paper High stakes: gambling reform for the digital age.
Mixed product promotion ban
Mixed product promotional offers provide bonuses on the condition the consumer plays different products, such as betting and playing slots.
But evidence shows consumers are more at risk of harm when they gamble on multiple products rather than a single product. There is also the risk that mixed product promotions confuse consumers because of complex terms and conditions.
The ban is aimed at reducing harm and boosting fairness and openness.
Bonus wagering requirements limited to ten
Some promotional offers provide bonus funds to consumers on the condition the consumer re-stakes any winnings multiple times before being allowed to withdraw winnings from the bonus.
For example, a £10 bonus with a 50 times wagering requirement requires the consumer to play through £500 before the winnings can be withdrawn.
Such high wagering requirements could confuse consumers and lead them to gamble for longer, and faster, than they are used to.
Capping the wagering requirement to ten decreases the likelihood of harm, reduces complexity and improves transparency while maintaining consumer choice.
Rewording the rewards and bonus section of Licence Conditions and Codes of Practice (LCCP)
To ensure increased clarity of the Commission’s current expectations of operators it will alter the structure and wording of Social Responsibility Code 5.1.1 (Rewards and Bonuses).
All changes will come into force on 19 December 2025.
Tim Miller, Executive Director for Research and Policy, said: “These changes will better protect consumers from gambling harm and give consumers much better clarity on, and certainty of, offers before they decide to sign up.”
The post UKGC to Introduce New Rules to Increase Safety and Simplicity of Consumer Promotional Offers appeared first on European Gaming Industry News.
The Mill Adventure has obtained GLI-19 certification as it prepares to enter regulated online gaming in Ontario, a key step in the platform provider’s North American expansion plans.
The company said the certification supports technical compliance requirements common across regulated North American markets, including platform functionality, reporting processes, KYC measures and geolocation. GLI-19 is a technical standard used for interactive gaming systems.
The milestone comes ahead of The Mill Adventure’s planned launch with its first client in Ontario. The company said it will build on experience in multiple European regulated jurisdictions as it targets further growth in North America.
The Mill Adventure also pointed to recent developments including the launch of Dutch operator Winz.nl and a wider integration with Optimove’s CRM suite.
Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “Achieving GLI-19 certification reinforces that our platform and compliance framework are built to support the complexity regulated operators face in markets like Ontario, without compromising performance or scalability.
“Our focus is not simply on entering North America, but on becoming a long-term technical partner for operators looking to scale efficiently across regulated jurisdictions.”
The post The Mill Adventure wins GLI-19 certification ahead of Ontario market entry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in Alberta.
The approval allows the supplier to provide casino and sports platform technologies to licensed operators in the province, which is expected to launch a regulated iGaming market in July. Alberta would become Canada’s second regulated iGaming territory after Ontario.
At launch, EveryMatrix said it will offer titles from its in-house studio Fantasma Games and aggregated content, with plans to expand its portfolio over time.
The company said the Alberta approval adds to its North American licensing footprint, which includes Ontario (since 2022) and US states New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. EveryMatrix also said it has signed agreements to deliver platform and in-house gaming content in Alberta.
Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”
The post EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in the Canadian province, marking another step in the company’s expansion across North America.
The approval enables the Group to provide its award-winning casino and sports platform technologies to licensed operators in Alberta, soon to become Canada’s second regulated iGaming territory following Ontario.
Alberta’s regulated iGaming market is expected to launch in July this year, opening the door for licensed operators to enter the province under its new framework.
At launch EveryMatrix will offer premium titles from its in-house studio, Fantasma Games, as well as aggregated content with further opportunities to expand its portfolio.
The approval further strengthens EveryMatrix’s position as a tier-1 provider in North America, where it already holds licences in multiple North American jurisdictions, including Ontario since 2022, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania.
With a population of approximately five million, high digital adoption, and one of the strongest GDP per capita profiles in North America, Alberta is a high-potential iGaming jurisdiction.
EveryMatrix has already secured commercial opportunities in the province, with agreements in place to deliver both platform and in-house gaming content.
Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”
The post EveryMatrix secures licensing approval in Alberta Canada appeared first on Americas iGaming & Sports Betting News.
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