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UKGC to Introduce New Rules to Increase Safety and Simplicity of Consumer Promotional Offers

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New rules increasing the safety and simplicity of consumer promotional offers are to be introduced by the UK Gambling Commission.

Gambling businesses will be banned from offering potentially harmful offers involving consumers having to carry out two or more types of gambling, such as betting and playing slots.

Operators will also be limited on the number of times bonus funds must be re-staked before the consumer can withdraw winnings from the bonus.

The changes follow a consultation and are consistent with the 2023 White Paper High stakes: gambling reform for the digital age.

Mixed product promotion ban

Mixed product promotional offers provide bonuses on the condition the consumer plays different products, such as betting and playing slots.

But evidence shows consumers are more at risk of harm when they gamble on multiple products rather than a single product. There is also the risk that mixed product promotions confuse consumers because of complex terms and conditions.

The ban is aimed at reducing harm and boosting fairness and openness.

Bonus wagering requirements limited to ten

Some promotional offers provide bonus funds to consumers on the condition the consumer re-stakes any winnings multiple times before being allowed to withdraw winnings from the bonus.

For example, a £10 bonus with a 50 times wagering requirement requires the consumer to play through £500 before the winnings can be withdrawn.

Such high wagering requirements could confuse consumers and lead them to gamble for longer, and faster, than they are used to.

Capping the wagering requirement to ten decreases the likelihood of harm, reduces complexity and improves transparency while maintaining consumer choice.

Rewording the rewards and bonus section of Licence Conditions and Codes of Practice (LCCP)

To ensure increased clarity of the Commission’s current expectations of operators it will alter the structure and wording of Social Responsibility Code 5.1.1 (Rewards and Bonuses).

All changes will come into force on 19 December 2025.

Tim Miller, Executive Director for Research and Policy, said: “These changes will better protect consumers from gambling harm and give consumers much better clarity on, and certainty of, offers before they decide to sign up.”

The post UKGC to Introduce New Rules to Increase Safety and Simplicity of Consumer Promotional Offers appeared first on European Gaming Industry News.

Brazil

IBJR: Crackdown on Illegal Betting Critical to Success of Desenrola 2.0

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The Brazilian Institute for Responsible Gaming (IBJR) has warned that the effectiveness of the financial protection measures included in Desenrola 2.0 fundamentally depends on a strict crackdown on the illegal betting market.

In 2025, bets placed on licensed platforms accounted for only 0.46% of household consumption in the country — an extremely small share of the average Brazilian family budget — according to data from a study conducted by LCA Consultoria. This reinforces that the main driver of household indebtedness in Brazil continues to be the high cost of credit.

The IBJR emphasized that restricting access to the regulated sector may encourage users to migrate to illegal platforms, which already handle around R$40 billion per year and operate without any oversight or consumer protection mechanisms.

Combating the illegal market is the most urgent step to prevent unlicensed operators — often linked to organized crime — from taking advantage of restriction windows to attract vulnerable consumers. This concern is heightened by the proximity of the FIFA World Cup, a period that naturally increases the volume of sports betting activity, as well as by the potential loss of R$10.8 billion in tax revenue if consumption shifts to the underground market.

IBJR reiterates that real consumer protection and the integrity of Desenrola 2.0 depend on coordinated action between the government and the private sector. The organization advocates for public policies that combine financial education, the strengthening of responsible gaming practices, and a strategic offensive against illegal websites, ensuring that entertainment takes place exclusively within a safe, transparent, and properly regulated ecosystem.

The post IBJR: Crackdown on Illegal Betting Critical to Success of Desenrola 2.0 appeared first on Americas iGaming & Sports Betting News.

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AI

MGA Launches Consultation on AI Gaming Charter

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The Malta Gaming Authority (MGA) has launched a public consultation on a proposed AI Gaming Charter on the Ethical and Responsible Use of Artificial Intelligence.

The Charter has been developed in collaboration with the Malta Digital Innovation Authority (MDIA) and is intended to provide voluntary, principles-based guidance to support the responsible and transparent use of AI within the sector. It is designed to complement existing legal and regulatory frameworks, including the EU Artificial Intelligence Act, while reflecting the specific operational context of the gaming industry.

The post MGA Launches Consultation on AI Gaming Charter appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AGLC

Gaming Corps Secures Alberta iGaming Licence Ahead of Market Launch

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Gaming Corps has secured a conditional iGaming supplier licence from the Alberta Gaming, Liquor & Cannabis (AGLC), positioning the studio for launch in Alberta’s regulated market from day one.

Granted through its subsidiary Gaming Corps Malta Ltd, the licence allows the company to manufacture and supply gaming software in the Canadian province ahead of the market opening on 13 July 2026.

With approval now secured, Gaming Corps continues to accelerate its North American expansion strategy while strengthening its position in regulated markets.

The move gives operators in Alberta access to Gaming Corps’ portfolio of casino games and proprietary game mechanics as the province prepares to open its regulated iGaming framework.

Alex Lorimer, COO at Gaming Corps said: “Securing our Alberta licence marks another important step in Gaming Corps’ regulated market expansion strategy. Canada continues to represent a key growth region for us, and we’re excited to bring our expanding portfolio of games and unique mechanics to operators and players in Alberta.”

Alberta is set to become Canada’s second regulated open iGaming market, following Ontario, with the AGLC overseeing licensing and compliance requirements for operators and suppliers.

The post Gaming Corps Secures Alberta iGaming Licence Ahead of Market Launch appeared first on Americas iGaming & Sports Betting News.

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