SOFTSWISS, a global tech company with over 15 years of experience in iGaming, partners with one of the leading education centres in the industry – Gaming Operations Academy. Anastasia Borovaya, Head of Affilka by SOFTSWISS, will be joining the Affiliate Management course as a guest lecturer. 

The Affiliate Management course at the Gaming Operations Academy equips industry professionals with practical skills in affiliate recruitment, relationship management, and performance optimisation. Leveraging her extensive experience driving Affilka’s expansion and innovation, Anastasia will provide students with valuable insights into effective strategies and best practices in affiliate marketing.

Affilka by SOFTSWISS currently powers more than 440 brands and continues to expand its global footprint. With a 58% year-over-year increase in player registrations, the platform is recognised for its transparency, flexibility, and data-driven approach. Recent milestones include launching the Cohort Analysis Report, a powerful tool designed to enhance traffic evaluation and player behaviour analysis.

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As a leading affiliate marketing platform, Affilka consistently delivers innovative solutions tailored to the needs of iGaming operators. With 10 years of experience in the iGaming industry and extensive professional expertise, Anastasia will share valuable insights into building successful affiliate programs and optimising partnerships for long-term success.

Commenting on her participation, Anastasia Borovaya stated: “Affiliate marketing is a dynamic and ever-evolving industry, and knowledge-sharing plays a crucial role in its development. Through this course, I look forward to helping professionals refine their strategies and maximise their affiliate program’s potential using the latest tools and insights.”

Affilka by SOFTSWISS remains committed to advancing the iGaming industry through education, innovation, and top-tier technological solutions. Anastasia’s involvement in the course underscores Affilka’s dedication to empowering professionals with the expertise needed to succeed in a competitive market.

Elaine Gardiner, Affiliate Management Academy Course Director, shared: “The Affiliate Management Masterclass is not just about theory. With over 16 years of hands-on experience in Affiliate Management and Program Management, it’s packed with real-life insights, proven strategies and practical advice you can start implementing straight away. We are proud to strengthen the upcoming course with the extensive expertise from Affilka by SOFTSWISS.”

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

BetComply, iGaming’s most trusted technical and regulatory compliance firm, has hired the former Entain executive Jez White in a new role overseeing safer gambling and sustainability.

White joins BetComply as the firm’s first Safer Gambling & Sustainability Specialist, following more than eight years at Entain, where he served as Director of Player Protection Systems and Analytics. His expertise across responsible gaming, risk management, and player protection technology has been instrumental in shaping industry standards.

In his new position, White will design and implement safer gambling strategies, audit existing safer gambling models and design CRM strategies for BetComply clients.

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Daniel Brookes, CEO of BetComply said: “We’re thrilled to welcome Jez, who has been at the very cutting edge of regulated online gaming for many years now. Few, if any, can match his level of expertise, and this is a major coup for BetComply and our partners. His insights and experience will be invaluable as we continue to set new benchmarks in compliance and sustainability.”

Jez White, Safer Gambling & Sustainability Specialist at BetComply, added: “I’m incredibly proud of the advancements made in player protection during my eight years at Entain, and I’m now excited to join BetComply. They have very quickly emerged as the leading compliance firm in our industry, and I’ll be contributing to their vision of creating a safer and more sustainable gaming sector.”

While at Entain, White led the implementation of an industry-leading safe gambling strategy that incorporated pattern recognition models and real-time interaction technology.

BetComply has been expanding its senior team over recent weeks. In February, Paola Menchem was brought in to lead its legal and regulatory compliance services.

Sought-after software provider announces new partnership deal that will see its full suite of slots go live at leading Lucky7 brands including LuckyDays.se

Having steadily expanded its presence in regulated markets in recent months, in-demand software provider, Swintt, has announced it has made further in-roads into Scandinavia and Ontario after signing a new partnership deal with licensed network, Lucky7.

Operating a wide range of high-profile online casino brands, Lucky7 has a strong presence not only in Scandinavia, where it runs platforms like LuckyDays.se and LuckyDays.com/fi – but also in Ontario, further expanding its global footprint. Through this new deal, all platforms in the Lucky7 portfolio will now have access to Swintt’s complete selection of state-of-the-art slots.

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With this huge library of content not only including SwinttPremium and SwinttSelect games, but also titles from the recently-established Elysium Studios Driven by Swintt line, the collaboration will ensure that all Lucky7 customers can enjoy an even greater choice of quality gaming options.

While Swintt’s core product offering has already built up a strong following across Europe, it’s the Elysium Studios range of games that will likely hold the most appeal for Lucky7, given these titles have been designed specifically with modern markets like Scandinavia in mind.

Packed with innovative features and mobile-optimised mechanics, some of the games in the Elysium Studios line-up that will now go live across the Lucky7 network include I Hate Fairytales, Wild Wild North and the highly anticipated upcoming title, Pirate Pledge Hold & Win.

Scheduled to launch this March, the new game promises to be a swashbuckling adventure across the seven seas where players can harness the power of expanding wilds and special Pirate Spins to boost their base game winnings, making it an ideal choice for all fans of next generation slots.

Of course, with that merely being the tip of the iceberg in terms of the new games that will shortly be coming to Lucky7 brands, the partnership will help the company cement its position as a Scandinavian market leader while also helping Swintt get its games in front of a wider audience.

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Lars Kollind, Head of Business Development at Swintt, said: “Scandinavia has always been an important market for Swintt – and with our new Elysium Studios line-up, we’re even better positioned to give players in the region the type of content they want. With this in mind, the timing of this partnership with Lucky7 is perfect, as it will not only help us put our titles in front of a wider audience but also allow the network to offer an even stronger range of modern gaming options.”

Klara Sedlarikova, Casino Manager at Lucky7, said: “As a brand with a strong focus on regulated markets, it’s important for Lucky7 to constantly stay on top of evolving tastes and preferences of our customers. By adding Swintt titles to our network we’ll be able to offer our players an even wider choice of quality content, all of which has been designed with this modern, tech-savvy audience in mind.”