Latest News
How to Drive Traffic Without Caps and Earn Without Limits? Betmen Affiliates x Marsa Team
Reading Time: 4 minutes
If you – an affiliate marketer – can generate quality traffic, then you can easily secure offers with competitive CPA rates. However, these often come with limited daily caps – a well-known pain point in the market. Other pain points include advertisers who are afraid of running into high costs, are reluctant to share other GEOs with advertising networks, or simply don’t trust you.
The problem of limited caps becomes even more apparent when resources allow affiliates to drive traffic in large volumes, and due to constant caps, partners have to gather dozens of offers at once in order to earn.
In this article, Betmen Affiliates and Marsa Team explain how to go about building relationships in the iGaming market. We discuss how the two companies worked using a spend-based traffic payment model with no volume limitation, and why such conditions are a real growth opportunity for affiliate marketers.
How Teams Typically Take on Offers and the Problems They Face
When an Affiliate Sales Manager agrees on an offer’s terms, rates and an offer’s technical aspects, the next step for partners is the test run. This usually involves 25-50 FTDs (first-time deposits). After the traffic is delivered, the advertiser checks the profitability over 1-2 weeks, analyzing player behavior, the percentage of bonuses that were used, and other metrics.
If the traffic quality is deemed suitable, the affiliate is given a small daily cap. The CPA rate, however, remains unchanged or increases slightly, resulting in little profit to the affiliate marketer in this collaboration.
We can see two issues with this partnership model:
1. Limited scaling opportunities. Very often, the advertiser may not be ready to provide a significant increase in the cap — for example, increasing to 70 daily FTDs instead of 50. Volumes such as these are insufficient for a large team of affiliate marketers. This means new offers must constantly be found, leaving the affiliate team to have to adapt to a new product and new conditions each time. Circumstances such as these make it hard to predict profits.
2. Even a converting offer might not be profitable. Let’s say an affiliate team has a good deal whereby they provide high-quality traffic and bring in a positive – though not high – ROI of 30%. With a volume of 50 daily FTDs, income is indeed insignificant. With a CPA of $100, in a month, an affiliate team could earn:
This offer results in a profit of around $1,000 per day. Working with the advertiser under these conditions is pointless if the offer can’t be scaled. However, if volumes were increased tenfold with profits of $349,000, the situation would certainly be more appealing, right?
The Uncapped Model Used by Marsa Team and Betmen Affiliates
To transition to an uncapped model, partners had to achieve a certain level of traffic quality without increasing the cost of acquiring deposits to critical levels. Team leads from both sides communicated regularly to solve problems together: they worked on targeting by excluding smaller cities, adapted age groups, and adjusted creative approaches. The Marsa Team was open to suggestions, and the quality of traffic started to improve.
Quality traffic always leads to higher lead costs, so Betmen Affiliates suggested that the Marsa team switch to a spend-based payment model and drive traffic at any volume – a proposal which was much more interesting and profitable than working on a CPA basis.
The spend-based model works like this: First, the GEO is selected, and the deposit price is set. Partners then receive a fixed percentage of their advertising expenses when they meet their target. The quality of the traffic is evaluated as a percentage based on the 14-day Deposit OAS (On Average Spend). For example, if you agreed on terms of 25% on the amount spent with a 70% 14-day Deposit OAS, you would earn $2,500 for every $10,000 spent on advertising.
The main difference with the spend-based model is that the same lead may cost $100 under a CPA model and twice as much when working on a spend-model. This means that the team sets its own cost per lead. The only condition is higher traffic quality: the advertiser will expect that these types of players will show better results than those acquired through CPA.
How to Get an Uncapped Offer and Other Traffic Conditions
We have two main recommendations:
- Build a relationship of trust with the advertiser. Approach requests to improve traffic quality not as a signal to terminate the offer but as an opportunity for long-term cooperation. The advertiser can always help with recommendations and advice — optimize campaigns together, and the partner will notice that you’re interested in mutual success.
- Test multiple approaches and analyze all available metrics. If you want to drive traffic using the spend-based model with no caps, you’ll need to find an approach that gives you the most cost-effective FTD acquisition price and provides the advertiser with the required quality.
It may take months before you and your partner come to a mutual understanding, but the numbers speak for themselves as it is well worth it!
Where to Get an Uncapped Offer?
At Betmen Affiliates, we aim for long-term and mutually beneficial cooperation. All you need to do is bring in quality traffic, and in return, we’ll purchase all your traffic volume. Register on the Betmen Affiliates website to kickstart a productive, successful collaboration.
The post How to Drive Traffic Without Caps and Earn Without Limits? Betmen Affiliates x Marsa Team appeared first on European Gaming Industry News.
Aquisitions/Mergers
Sportradar Announces Close of Acquisition of IMG ARENA and Its Strategic Portfolio of Global Sports Betting Rights
Reading Time: 2 minutes
Acquisition to Accelerate Revenue, Adjusted EBITDA, and Free Cash Flow Growth and will be Accretive to Adjusted EBITDA Margins and Free Cash Flow Conversion
Sportradar Group AG today announced it has completed its acquisition of IMG ARENA and its global sports betting rights portfolio from Endeavor Group Holdings, Inc. and OB Global Holdings, LLC. The closing marks a milestone in Sportradar’s growth strategy, further strengthening and differentiating its position as a leading technology and content provider in the most bet upon global sports, including soccer, tennis and basketball.
The acquired portfolio encompasses strategic relationships with more than 70 rightsholders, delivering approximately 38,000 official data events and 29,000 streaming events across 14 global sports on six continents. With this, Sportradar sports coverage totals more than 1 million matches annually.
The acquisition enhances the Company’s content distribution and will further fuel product development. Sportradar expects to seamlessly integrate and monetize these rights across its highly scalable technology platform and client network.
Given the unique transaction structure, the acquisition is expected to be accretive to Sportradar’s adjusted EBITDA margins and free cash flow conversion while accelerating the Company’s robust revenue, adjusted EBITDA, and free cash flow growth. Sportradar is not required to provide any financial consideration as part of the acquisition. Instead, the deal includes total financial consideration to Sportradar of $225 million comprised of approximately $122 million in cash prepayments by the seller to certain sports rightsholders and approximately $103 million to Sportradar. The payments to Sportradar, which are subject to customary purchase price adjustments, will be made over a two-year period.
Carsten Koerl, Chief Executive Officer of Sportradar, stated: “We are pleased to complete the acquisition of IMG ARENA. This marks a significant milestone for Sportradar expanding our access to premium sports content that strengthens and complements our already robust global portfolio and capabilities. With this, we are uniquely positioned to deliver even more immersive, data rich experiences to our clients, partners and fans around the world while accelerating innovation at scale across the global sports ecosystem.”
The post Sportradar Announces Close of Acquisition of IMG ARENA and Its Strategic Portfolio of Global Sports Betting Rights appeared first on European Gaming Industry News.
Ataur Rosul Abeer Sales Supervisor at Slotegrator
Slotegrator & Gamblers Connect enter a new partnership
Reading Time: 2 minutes
Gamblers Connect, a leading iGaming media & affiliate website connecting operators, providers, and players across the global industry, is proud to announce its latest strategic partnership with one of the most respected names in iGaming technology, Slotegrator.
Founded in 2012, Slotegrator has become a cornerstone of the iGaming B2B landscape, empowering hundreds of successful online casinos and sportsbooks with a complete suite of advanced software solutions. From its Turnkey Casino Platform and APIgrator Game Integration module to its Telegram Casino and Moneygrator payment gateway, Slotegrator has continuously set the standard for innovation, flexibility, and compliance.
This partnership marks a major step in Gamblers Connect’s evolution from a trusted affiliate platform into a full-scale media and B2B hub, one that not only connects audiences with the world’s top operators but also shines a light on the technological engines driving the industry forward.
Through this collaboration, Gamblers Connect will highlight Slotegrator’s market-leading solutions across its media channels, showcasing how their technology simplifies market entry, accelerates growth, and ensures regulatory compliance in emerging and established jurisdictions alike.
Slotegrator’s expertise in areas such as crypto casino infrastructure, white-label platforms, and licensing advisory perfectly aligns with Gamblers Connect’s mission to connect the entire ecosystem, from software innovators to decision-makers seeking trusted, efficient, and future-ready solutions.
Together, the two companies will continue to emphasise values that have defined their success: responsibility, transparency, and innovation.
Ataur Rosul Abeer, Sales Supervisor at Slotegrator, commented: “We’re excited to collaborate with top-tier partners to showcase our latest innovations and deliver even more engaging experiences to the global iGaming community.”
Gjorgje Ristikj, Founder & CEO of Gamblers Connect, added: “Partnering with Slotegrator represents more than just a collaboration, it’s a strategic alignment of vision. Both our teams share the same goal of improving and Connecting the iGaming industry through quality, integrity, and technology. We’re proud to stand alongside such a respected name as we continue expanding Gamblers Connect’s media and B2B reach worldwide.”
The post Slotegrator & Gamblers Connect enter a new partnership appeared first on European Gaming Industry News.
Reading Time: 2 minutes
Emerging-markets leader broadens its eclectic gaming suite with fresh content from an emerging force in the sector
QTech Games, the leading game aggregator for emerging markets, has continued to build the momentum in its premium pipeline, thanks to its latest deal with prominent igaming supplier KingMidas Games in a move set to power the studio’s aggressive international expansion strategy.
Through this partnership, more than 100 KingMidas Games titles—spanning its signature Classics, Next-Gen, Slots, and other top-performing genres—are now available to new operator partners via QTech’s definitive aggregator platform for emerging markets.
KingMidas Games is becoming known for its “next-generation content” which serves as a cornerstone of its gaming suite. Its diverse portfolio includes Cards, Chips, Classics, Dice, IP Content, Lottery, Roulette, Slots, and Virtual Experiences – and is defined by radical thinking and engaging game mechanics, as exemplified by high-speed go-kart races, animal obstacle courses, or survival-style gameplay.
This deal organically widens KingMidas Games’ international footprint, unlocking untapped jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America, where the supplier has made strong recent strides together with QTech Games.
Philip Doftvik, QTech Games’ CEO, said: “We’re committed to rolling out first-class content that drives revenue for our partners. So, this deal with KingMidas Games extends our impressive sequential pipeline into 2025. Operators are always looking for fresh and engaging titles that truly stand out, and KingMidas Games is thriving against the backdrop of a homogenised marketplace. Like us, KingMidas is dedicated to delivering experiences that combine creativity, tech, and cultural relevance to meet evolving localised player expectations and drive new revenue streams for our growing group of worldwide operators.”
Sean Auret, Global Head of KingMidas Games, added: “We are thrilled to further collaborate with QTech, one of the industry’s leading aggregators renowned for connecting high-quality content with dynamic markets. This partnership amplifies KingMidas Games’ reach across key emerging territories and marks another exciting step in our mission to deliver next-generation gaming experiences to a truly global audience.”
The post QTech Games maintains its gold standard with KingMidas Games appeared first on European Gaming Industry News.
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