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Traffy Expands Its Global Impact in Mobile Performance Marketing

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Specializing in mobile app performance marketing, Traffy leverages its expertise to expand global campaigns and maximize ROI for partners.

With more than a decade of experience, the company drives high-quality app traffic in iGaming, Crypto, Fintech, e-commerce, non-gaming apps, and on-demand services. Operating in 30+ countries and generating over 10 million installs annually, it consistently delivers significant performance growth for partners.

The agency provides full-cycle performance marketing — from user acquisition and retargeting to working with major DSP platforms and advanced anti-fraud systems — ensuring campaigns are not only effective but sustainable.

Traffy doesn’t just drive traffic; all campaigns are grounded in deep analytics. The team specializes in fraud audits and detailed work with black and white lists to optimize and scale campaigns efficiently. Every strategy is data-driven, with a focus on LTV, ROI, and user retention. This approach consistently delivers results up to three times higher than those achieved by many competitors.

The company also operates its own creative studio, producing concepts tailored to any format or offer. Recent results highlight the impact of this approach: playable creatives alone increased performance by 40%. The team is also an expert in UGC creatives, producing authentic content that boosts engagement and strengthens user trust.

Traffy continues to strengthen creative localization, test highly effective hypotheses, and scale only what truly delivers results and meets partners’ KPIs. Transparency of processes, data-driven work, and access to unique traffic channels — including the ability to launch APK files in markets where local licensing allows it — provide brands with flexibility that many competitors cannot offer.

Partners choose the agency for its in-app marketing expertise and long-standing transparent relationships with key traffic sources. Exclusive terms with major platforms such as Google, Moloco, Mintegral and Unity provide partners with premium access and additional opportunities for optimization.

“Traffy delivers fast, measurable results. We don’t waste your time on empty metrics — we turn data into decisions that bring customers. Scale more efficiently from day one, together with us,” says Founder Vladimir Stepaniuk.

Looking ahead, Traffy is entering a new phase of global expansion, strengthening its position as a long-term performance partner for strategic clients worldwide. For those ready to scale smarter and grow faster, Traffy will be a reliable partner from day one.

Contact Traffy today to start scaling smarter!

The post Traffy Expands Its Global Impact in Mobile Performance Marketing appeared first on Gaming and Gambling Industry Newsroom.

Compliance Updates

Merkur Group Strengthens Global Compliance Strategy

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Under the theme “Perspectives,” a total of 43 compliance staff members from the Merkur Group across various countries gathered from 30 June to 1 July to further develop compliance processes in a sustainable manner. Colleagues from Germany, Spain, England, Malta, Australia and the US traveled to the two-day meeting at Benkhausen Castle, the in-house training centre of the Merkur Group. The workshop set the stage with expert presentations on global and digital topics such as cybersecurity, risk management and artificial intelligence. A panel discussion featuring representatives from various international companies within the Merkur Group, as well as a digital quiz, rounded out the programme.

In keeping with its guiding principle, the workshop focused on sharing experiences, fostering global networking and providing impetus for the further development of compliance processes. Because informal exchanges are also key to close cooperation, the evening programme created a relaxed atmosphere and gave participants the opportunity to continue their conversations, make new connections, and further strengthen team spirit across company and national boundaries.

“The ideas and diverse perspectives gained during the workshop will now be incorporated into our day-to-day work and help us to continuously improve collaboration and existing processes,” said Ludwig Beckmann, Chief Compliance Officer of the Merkur Group.

The concluding feedback session also highlighted just how valuable the international exchange is. The term “collaboration” came up particularly often, a clear indication of how highly the participants value working closely together within the international compliance network.

The post Merkur Group Strengthens Global Compliance Strategy appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Anne Marie Caulfield

GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling

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The Gambling Regulatory Authority of Ireland (GRAI) is encouraging parents and guardians to be alert to the signs of gambling among young people and to intervene early to prevent gambling harm.

The signs of gambling aren’t always visible, the GRAI in partnership with the Health Service Executive Addiction Services have developed dedicated advice on www.grai.ie to equip families with the knowledge to recognise the signs, advice on how to start the conversation with their children about gambling, and where to seek help if required.

To support the guidance, the GRAI has launched a national public awareness campaign across video on demand, radio, digital audio, and social media platforms, bringing this message directly to families across Ireland.

With the lines between entertainment and gambling increasingly blurred, especially online, what may look like harmless fun can still involve risk, money and chance in ways that affect young developing brains. Research commissioned by the GRAI and conducted by the Economic and Social Research Institute (ESRI) found that children who gamble are twice as likely to develop a gambling problem as adults.

Anne Marie Caulfield, CEO of the GRAI said: “We have launched this campaign to help parents start an important conversation about the risks of underage gambling. Children and young people are among the most at-risk members of Irish society when it comes to gambling exposure and harm. Children’s brains are still developing the judgement and impulse-control systems used to weigh up risk, which makes gambling appealing to them.

“With online gambling available at any time of the day, it is easy for the warning signs to be hidden. The guidance the GRAI developed with the HSE Addiction Services sets out some of the key behavioural signs to look out for in your child.”

The post GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet

Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players

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Amusnet has launched VIP LIVE Roulette, a new addition to its Live Casino portfolio, offering a premium European roulette experience designed for players who prefer higher stakes, greater comfort and a sophisticated gaming environment.

Created for those who appreciate a more considered approach to live roulette, VIP LIVE Roulette combines elegant studio production with elevated table limits and an extended betting window. The additional betting time allows players to place larger, more strategic wagers at a comfortable pace, creating a smoother and more engaging experience without changing the familiar flow of the game.

Built on the classic European roulette format, the game enhances traditional gameplay with a range of intuitive features that support both convenience and strategic play. Players can personalise their sessions using Favourite & Special Bets, quickly repeat previous wagers with Auto-Rebet and follow live Statistics to inform their decisions throughout the game.

Set in a dedicated VIP studio, the game delivers a polished live presentation with professional dealers, high-definition streaming and a clean, modern environment that recreates the atmosphere of an exclusive casino floor. Every element has been designed to combine the authenticity of live roulette with the expectations of today’s premium player segment.

VIP LIVE Roulette joins Amusnet’s growing Live Casino portfolio, further strengthening the company’s offering with a title that balances timeless gameplay with contemporary player preferences. As operators continue to expand their live casino proposition, the game provides an opportunity to appeal to high-value audiences looking for an elevated roulette experience that combines premium presentation, seamless gameplay and greater flexibility at the table.

History Re-bet feature

Pick again the lucky numbers for the last spins.

Favourite Bets

This function allows players to save their personally tailored bets or bet combinations for quick access during gameplay.

Game Statistics

Make the strategy with statistics for the last spins.

Jackpot Cards

Once the Jackpot Cards Bonus game is triggered, impressive Jackpots are revealed.

The post Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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