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Scientific Games’ SCiQ Technology Driving Sales at Participating Kansas Lottery Retailers

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Scientific Games’ SCiQ retail technology is driving instant scratch game sales and simplifying operations at Kansas Lottery retailers. The newly deployed SCiQ system improves operational and inventory efficiencies for lottery retailers and features optimized digital displays for players to order games easily. The rollout of the tech ecosystem is already making a positive impact at participating chain retailers and independently owned stores in greater Topeka, Wichita, and other regions in the state.

Stephen Ortiz, Kansas Lottery Director of Sales & Marketing, said: “Our retailers embraced modernizing lottery in their stores. SCiQ has benefited their lottery sales and simplified operations at their check-out counters. The system helps maintain game inventory, rather than it being a manual function, and they like the product security the locked SCiQ bins offer. The greatest impact is that SCiQ takes the guesswork out of instant game inventory with store-level analytics and insights tied to planograms.”

SCiQ is the only technology of its kind for managing the lottery category within stores. The system provides retailers with a comprehensive suite of features, including fully integrated digital menu boards for modern product display, automated inventory management, real-time store-specific sales and market basket performance reports, and enhanced product security.

“The Kansas Lottery’s approach with our 1500 retailers is to provide services and seek opportunities to use technology that helps make their operations more efficient and profitable. Once the SCiQ project began with our chain retailers, word traveled like the wind, as they say in Kansas. It didn’t take long for our more progressive independent retailers to ask how they could get this technology in their stores,” Ortiz said.

Michael Cardell, Senior VP, Americas Systems for Scientific Games, said: “We commend the Kansas Lottery for its innovative approach to retail technology. SCiQ has proven to create efficiencies and support lottery sales in more than a dozen U.S. markets and recently launched in Europe for the first time. Kansas Lottery retailers and their players are benefiting from our technology-driven, streamlined engagement experience and we are delighted SCiQ is already generating higher instant game sales to benefit state programs.”

In addition to retail point-of-sale technology (including self-service terminals), Scientific Games currently provides the Kansas Lottery with a lottery gaming system, retailer management system, and monitor games. The company also provides the Lottery’s instant games and manages the products through the performance-driven Scientific Games Enhanced Partnership program at its facility in Topeka.

The post Scientific Games’ SCiQ Technology Driving Sales at Participating Kansas Lottery Retailers appeared first on Gaming and Gambling Industry in the Americas.

Europe

Realistic Games strengthens Dutch presence with Starcasino partnership

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Realistic Games is continuing its strong commercial momentum by partnering with operator brand Starcasino. Building on their existing collaboration in the Belgian market, this new agreement sees the developer extend its offering to a Dutch player base, reinforcing its ongoing commitment to the region’s rapidly growing market.

Following its launch in September, the agreement provides Starcasino.nl with access to Realistic’s vast selection of popular titles, including Book of Charms, Phantom Tides, and Emerald Frenzy.

Kieran Wilson, Account Manager at Realistic Games, said: “Our partnership with Starcasino is built on a foundation of trust and shared success, which made it a natural next step to extend our collaboration into the Netherlands.

“We are eager to continue building on this momentum and are thrilled to bring our exciting titles to a new audience with a brand that shares our passion for delivering great games.”

Pieter Van den Bos, Director at Starcasino added: “The success we have experienced with Realistic Games in the Belgian market made it a clear choice to deepen our collaboration. We are delighted to extend our partnership into the Netherlands, a move that will allow us to bring their high-quality content to an even wider audience.

“This agreement will further diversify the content on our platform and deliver a continual flow of exciting new games to our players.”

The post Realistic Games strengthens Dutch presence with Starcasino partnership appeared first on European Gaming Industry News.

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Andrew Mook Head of Brand Marketing at Midnite

Midnite Express sees football fans joined by club legends for 460-mile away day

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  • UK sportsbook and casino Midnite provided free away supporter coach travel for Southampton fans for their 460-mile-round trip to Sheffield United’s Bramall Lane

  • Saints heroes Matt Le Tissier, James Beattie and Francis Benali joined supporters on board

  • Hyper-growth bookmaker Midnite is a sponsor of both Southampton and Sheffield United

Midnite, the fastest growing bookmaker in the UK, provided supporter coach travel for 100 Southampton supporters, as they set off on a 460-mile round trip to watch their beloved Saints take on Sheffield United at Bramall Lane.

Midnite, who are the official training kit partner of Southampton and the principal partner of Sheffield United for the 2025/26 season, created The Midnite Express, offering luxury travel filled with entertainment along the way for Tuesday night’s EFL Championship match.

The lucky Saints fans were joined on The Midnite Express coaches by Southampton legends, Matt Le Tissier, James Beattie, and Francis Benali.

With DJ sets, football quizzes and Q&As throughout, fans were treated to a unique experience, all designed to create unforgettable moments for these loyal supporters, while easing the financial strain that comes with away supporter travel.

And Saints fans went home happy as a 2-1 win meant they took the three points back to the South Coast.

Le Tissier, who scored 100 goals in 270 top-flight appearances for Saints, said: “With the cost of living crisis that we’ve got going on in this country at the moment, with the train services, it’s really difficult for fans to get to and from these away games.

“And The Midnite Express initiative of putting coaches on for the fans to get up to Sheffield United was absolutely brilliant. We had a good laugh!”

Former England and Southampton striker, James Beattie, added: “It was great to be part of The Midnite Express and travel down with the Southampton fans. We had a very fun journey and the fans put in a proper shift for such a long journey.”

Andrew Mook, Head of Brand Marketing at Midnite, added: “Everbody hates a long commute, but we wanted to create something for Southampton fans with a sprinkle of Midnite magic.

“These fans are what makes football what it is, and we wanted to reward them with a day that they won’t soon forget by spending the journey with Saints legends and fellow fans. The feedback has been brilliant, and we’re pleased to have been able to ease the financial burden while bringing fans closer to the teams they love.

“The match marked a unique and special moment for Midnite as both of our sponsored clubs met for the first time. We’re already looking forward to the return fixture in January, when we’ll be running the Midnite Express, this time for Sheffield United fans.”

The post Midnite Express sees football fans joined by club legends for 460-mile away day appeared first on European Gaming Industry News.

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Crown Strike: Hold and Win

Playson unveils new reel layout in Crown Strike: Hold and Win

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Unique 3x5x3 field and powerful Striking Crown symbol headline regal release

Playson, the accomplished digital entertainment supplier, has incorporated a brand-new 3x5x3 reel set to deliver a regal twist to the gameplay in its latest release, Crown Strike: Hold and Win.

The unique game field with 15 paylines brings a new dimension to Playson’s iconic portfolio, with the expanded grid now allowing up to five Striking Crown symbols to land on the middle reel only for increased win potential.

Striking Crown symbols act as a Collect Feature during both base and Bonus Games, accumulating the value of all Bonus symbols and adding them to the total win. Bonus symbols appear with set multipliers of up to 12x, or as one of four in-game Jackpots symbols worth between 15x (Mini) and 1,000x (Grand).

Players also benefit from the Pile of Diamonds Feature, which can randomly trigger the Bonus Game whenever a Bonus symbol lands during base play by adding enough Bonus or Striking Crown symbols.

Crown Strike: Hold and Win includes two Bonus Buy options in permitted markets, allowing players to purchase access to either a standard Bonus Game with one or more Striking Crowns, or a Super Bonus Game with three or more, adding further flexibility and excitement to the experience.

The high-energy release demonstrates Playson’s expertise in advancing the Hold and Win gaming experience, developing new concepts that attract the attention of players and deliver more engagement opportunities for operators worldwide.

Tamas Kusztos, CCO at Playson, said: “With Crown Strike: Hold and Win, we are proud to introduce our distinctive new game field structure to our portfolio. The title blends powerful features and a unique layout to deliver a fresh and rewarding experience.

“We are confident Crown Strike: Hold and Win will make a strong impact across our operator network by delivering more value and engagement.”

The post Playson unveils new reel layout in Crown Strike: Hold and Win appeared first on European Gaming Industry News.

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