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BoyleSports Appoints Bryan Cooper as New Horse Racing Ambassador

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BoyleSports has appointed former jockey Bryan Cooper as its new horse racing ambassador.

Cooper, who enjoyed an illustrious career in the saddle, is best known for his unforgettable victory on board the Gordon Elliott-trained Don Cossack in the 2016 Cheltenham Gold Cup.

In his new role with BoyleSports, the esteemed rider will use his first-hand experience on racing’s biggest stages to provide exclusive expert insights, previews and analysis to customers and horse racing fans alike. He joins former weigh-room colleague Robbie ‘Puppy’ Power and trainer John ‘Shark’ Hanlon to form a big-hitting trio of horse racing representatives for the bookie.

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Cooper said: “I am delighted to be joining the BoyleSports family and look forward to sharing my experiences and insights with racing fans. As huge supporters of racing, particularly in Ireland, BoyleSports is a brand that clearly values this great sport, and I’m thrilled to be on board in time for another Cheltenham Festival which promises so much excitement.”

The Kerryman also shared his big tips for the Festival, insisting Gold Cup favourite and Willie Mullins’ banker, Galopin Des Champs, will not be denied in his quest for a third consecutive victory in the big race: “I cannot see him getting beaten, even a below par run compared to his other two Gold Cups will be good enough to win this.

“I’ve yet to see a horse win an Irish Gold Cup at Leopardstown the way Galopin Des Champs has done it the last two times. The distance he puts between himself and good horses from the back of the last fence to the line is exceptional. It’s very nice to watch and hopefully he’ll get the job done at Cheltenham.”

Sharon McHugh, Head of PR & Sponsorship for BoyleSports, said: We are thrilled to welcome Bryan Cooper as our new horse racing ambassador to strengthen our commitment to providing top-tier analysis and tips. With such an impressive career, and alongside Robbie and Shark, we’re confident Bryan’s addition to the team to form a fantastic racing trio will bring an added dimension to our racing coverage. We look forward to working with him during the Cheltenham Festival and beyond.”

The post BoyleSports Appoints Bryan Cooper as New Horse Racing Ambassador appeared first on European Gaming Industry News.

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PopOK Announces Two Ground-Breaking Releases – Eye on the Money & Avi

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PopOK Gaming is making waves in the gaming world with the launch of two thrilling new titles in a single day: Eye on the Money—a collaboration with world-renowned street artist Alec Monopoly, and Avi—a high-flying crash game designed for adrenaline-fueled action. These dynamic releases showcase PopOK Gaming’s commitment to innovation, excitement, and engaging gameplay.

Eye on the Money: A Fusion of Art and High-Stakes Wins

PopOK Gaming is pleased to introduce Eye on the Money, a high-energy 3×5 slot with 25 paylines, featuring Alec Monopoly’s iconic graffiti-inspired style. This one-of-a-kind game blends luxury, art, and big wins, delivering a bold and vibrant slot experience.

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Key Features That Keep You Spinning

– Wilds – Substitutes for regular symbols, helping players land bigger wins.
– Money & Jackpot Symbols – The Collect symbol gathers all Money and Jackpot symbols, boosting winnings.
-Free Spins – Unlock thrilling Free Spins with special reels packed with surprises.
– Super Game & Four Epic Jackpots – Enter the Super Game and pick from four jackpots for a chance at massive rewards!

With its bold artistic flair, engaging mechanics, and thrilling win potential, Eye on the Money is a must-play for slot enthusiasts and art lovers alike.

Avi: Get Ready to Fly PopOK Gaming’s Latest Crash Sensation!

Taking crash games to new heights, Avi offers an electrifying experience where timing is everything. Players place their bets, watch the multiplier rise, and must cash out before the crash to claim their winnings. With a 98% RTP and a 10,000x max multiplier, Avi delivers high-speed action and massive winning potential.

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A Seamless and Immersive Experience

Sleek, modern interface for a smooth user experience.
Lightning-fast gameplay to keep players engaged.
Mobile-optimized design for seamless play on all devices.
Easy integration for operators, with full support from PopOK Gaming.

As crash games continue to dominate the market, Avi is set to become a player favorite, offering a thrilling mix of strategy, excitement, and high-stakes fun.

The post PopOK Announces Two Ground-Breaking Releases – Eye on the Money & Avi appeared first on European Gaming Industry News.

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Recommend a Startup & Earn 1% of Multi-Million Dollar Investments with Xanada Investments

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Xanada Investments has introduced a new referral program, inviting industry professionals, entrepreneurs, and investors to participate in identifying high-potential startups. Through this initiative, those who successfully refer a startup that secures investment will receive 1% of the deal value, often translating into significant rewards from multi-million-dollar investments.

Participants can either submit a startup directly – ensuring the referred project mentions their name – or officially join the referral system by emailing [email protected]. Additionally, those who want to continuously recommend startups and act as official referral agents can reach out to discuss long-term collaboration opportunities.

Xanada Investments is actively seeking iGaming businesses with proven traction that are ready to scale, early-stage startups in the MVP phase preparing for launch, and industry professionals with solid business plans looking for strategic investment.

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This referral program reinforces Xanada Investments’ mission to support the next generation of iGaming startups, ensuring that the best ideas reach the funding they need while recognizing and rewarding those who help make it happen.

Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, commented on the launch: “We want to motivate the industry to take an active role in investment. By helping us connect with strong startups, participants not only support the fund but also benefit from the success of the projects they introduce. It’s a win-win for everyone – startups find the right investors, the fund discovers high-potential projects, and referrers are rewarded for their valuable connections.”

 

About Xanada Investments
Xanada Investments is an ideological investment fund led by industry visionaries, targeting PreSeed, Seed, and Series A funding of promising projects and their leaders who resonate with their ethos. The fund’s goal is to build an excellent xanadu-like business ecosystem, which will ideologically and strategically bond leaders into one community for the global idea of mutual prosperity.

The post Recommend a Startup & Earn 1% of Multi-Million Dollar Investments with Xanada Investments appeared first on European Gaming Industry News.

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The $100 Billion Problem: iGaming Fraud Set to Surge by 2025

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The iGaming industry is fighting back against fraudulent traffic, with operators now successfully blocking up to 50% of fraudulent activity, according to recent research published by RockApp. This development marks a major milestone in a sector where fraudsters have long manipulated advertising budgets, distorted key metrics, and inflated acquisition costs.

Fraud in iGaming: A Multi-Billion Dollar Drain

Fraud in iGaming advertising has reached alarming levels, with up to 40% of ad traffic in iGaming campaigns being fraudulent. The rise of sophisticated fraud techniques, such as bot-generated clicks, affiliate fraud, and bonus abuse, has created an urgent need for operators to strengthen their security measures.

RockApp’s latest research, which examines the scale of fraudulent traffic across iGaming, highlights that fraud is draining billions from marketing budgets annually. Digital advertising fraud is projected to cost businesses over $100 billion annually by 2024, and the iGaming sector is among the most impacted due to its high CPAs and complex user acquisition strategies.

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How Fraud is Manipulating iGaming Campaigns

Fraud in iGaming advertising takes many forms, with fraudsters using increasingly advanced methods to exploit ad networks, tracking systems, and promotional incentives. Key types of fraud affecting operators include:

  • Click Fraud & Fake Traffic: Up to 50% of clicks in high-CPA iGaming campaigns come from bots, automated scripts, and fraudulent networks that deplete budgets without bringing in real users.
  • Affiliate Fraud & False Attribution: Fraudulent affiliates manipulate tracking systems using tactics such as cookie stuffing, fake sign-ups, and pixel fraud, leading to inflated marketing spend.
  • Multi-Accounting & Bonus Abuse: Fraudsters create thousands of fake accounts to claim promotional bonuses, distorting retention rates and inflating acquisition costs.
  • Ad Injection & Domain Spoofing: Operators find their ads displayed on unauthorized or low-quality websites, misleading media buyers and reducing conversion rates.

The Financial & Operational Impact

Operators that fail to implement fraud prevention strategies are suffering from:

  • Inflated CPAs: Fraudulent traffic increases acquisition costs by 30-50%, making real user acquisition more expensive.
  • Distorted Performance Metrics: Fake traffic results in unreliable retention rates, conversion rates, and ROI calculations.
  • Regulatory & Compliance Risks: Fraudulent advertising practices put operators at risk of violating strict responsible gaming regulations.
  • Reputation Damage: Trust is essential in iGaming, and brands associated with high fraud levels risk losing credibility with users and partners.

How Operators Are Cutting Fraud in Half

With fraud levels reaching crisis proportions, leading iGaming operators are taking aggressive measures to detect and eliminate fraudulent traffic. The latest RockApp research reveals that brands implementing AI-driven fraud prevention solutions have successfully reduced fraudulent traffic by up to 50%, improving advertising efficiency and increasing real user acquisition.

Key Strategies for Combating iGaming Fraud:

  • AI-Powered Traffic Analysis: Machine learning algorithms detect abnormal traffic patterns and block fraudulent users in real time.
  • Affiliate Fraud Monitoring & Transparent Attribution: Advanced tracking tools expose irregular sign-ups and prevent fraudulent commissions.
  • Enhanced KYC & User Verification: Biometric authentication and multi-factor verification stop multi-accounting fraud.
  • Whitelisting & Real-Time Ad Verification: Operators are restricting ad placements to verified, high-quality websites to prevent domain spoofing.

The Future of Fraud Prevention in iGaming

The battle against fraud in iGaming is far from over, but the industry is making significant strides. As more operators adopt data-driven fraud detection solutions, the market is moving toward a future where advertising budgets yield real, measurable results. The reduction of fraudulent traffic by 50% marks a turning point, proving that technology-driven solutions are the key to securing long-term growth in iGaming.

RockApp’s full research on fraudulent traffic in iGaming is available now, providing a deep dive into the financial and operational impact of fraud, as well as the latest strategies operators can use to combat it effectively.

The post The $100 Billion Problem: iGaming Fraud Set to Surge by 2025 appeared first on European Gaming Industry News.

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