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SCCG Enters into Partnership with Smartico

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SCCG Management, a global leader in gaming advisory and business development, has partnered with Smartico, a pioneer in AI-driven CRM and gamification solutions, to launch Smartico USA. This joint venture introduces the most advanced unified CRM and gamification platform to the U.S. iGaming market, providing operators with a single back-office solution that seamlessly integrates AI-powered player engagement, retention, and jackpot innovations.

The U.S. iGaming industry demands advanced technology to enhance retention, engagement, and revenue. Smartico USA meets this need with a single platform that integrates CRM automation, gamification, and jackpot technology, allowing operators to manage personalized engagement, loyalty programs, and player rewards seamlessly.

A standout feature of Smartico USA is its fully customizable jackpot engine, which enables operators to create both player-funded and operator-funded jackpots that enhance any game from any provider. As the demand for jackpot technology grows, Smartico USA delivers a more advanced, flexible, and feature-rich system, offering operators greater control over engagement strategies. Additionally, Smartico USA’s AI-driven CRM automation optimizes the player journey from onboarding to VIP retention, ensuring real-time, hyper-personalized interactions based on behavioral insights and predictive modeling.

Smartico USA also includes a suite of gamification tools integrated directly into the CRM, allowing operators to design custom loyalty programs, challenges, and interactive experiences without requiring third-party solutions. Free-to-play games such as loyalty wheels, scratch cards, and daily loot boxes further enhance engagement, increasing retention rates. With an open API and seamless integration across all iGaming platforms, Smartico USA is built for easy adoption and scalability.

“The key to long-term success in iGaming is player engagement, and Smartico’s unified CRM and gamification solution sets a new industry standard. While other platforms focus on one or the other, Smartico USA offers a seamless, AI-driven experience that allows operators to boost retention, drive revenue, and enhance player loyalty—all from a single back-office system,” Stephen Crystal, Founder & CEO of SCCG Management, said.

The post SCCG Enters into Partnership with Smartico appeared first on Gaming and Gambling Industry in the Americas.

7777 gaming

Meet the Sponsors Powering the European Gaming Congress 2025 (HIPTHER Warsaw Summit)

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As the European Gaming Congress 2025 (HIPTHER Warsaw Summit) approaches, the stage is set for what promises to be the most ambitious edition in the event’s history.

This year marks a major leap forward for HIPTHER’s flagship conference in Central Europe — featuring two stages running in parallel, the launch of the HIPTHER Academy, and an expanded network of partners and supporters spanning the iGaming, tech, and compliance industries.

This year is special! For the first time, we’re adding a second stage and launching the HIPTHER Academy.
We’re honored by the strongest support to date from industry stakeholders. We’re proud to welcome so many sponsors, underscoring a simple truth: there’s a real need for quality over quantity
.” — Zoltan Tuendik, Co-Founder & Head of Business, HIPTHER.

 

Grand Stage Sponsor

Promatic Games
With over 27 years of expertise in slot machine creation, Promatic Games brings innovation to both land-based and online casino gaming. The company’s proprietary technologies — GamePRO, Promatic ONE, and its in-house RNG — power an extensive portfolio of slots and iGaming experiences across four continents.

Registration, Badge & Bracelet Sponsor

DATA.BET
A premium tech provider offering advanced esports and sports data feeds, DATA.BET covers 35+ disciplines, 12,500+ monthly events, and 2,000 markets. Their ultra-low latency feeds, AI-assisted modeling, and personalized data solutions make them a go-to partner for forward-thinking operators.

Lanyards Sponsor

DSTGAMING
With a decade of experience in white-label and turnkey casino solutions, DSTGAMING delivers technology for operators worldwide — from aggregation platforms and game development to secure payment gateways.

Scandinavian Legal Expertise Sponsor

Nordic Legal
A full-service law firm with a strong focus on gambling, Nordic Legal provides tailored legal strategies and compliance support for businesses navigating the Nordic region’s complex regulatory landscape.

Pen & Paper Sponsor

Evoplay
Known for redefining engagement in iGaming, Evoplay offers 250+ slots, instant, and table games — and is now expanding into bingo and lottery. Renowned for creative design and innovative promotional tools, Evoplay continues to set trends in player experience.

General Sponsors

NuxGame:

A robust B2B platform offering turnkey casino solutions, crypto payments, gamification tools, and a sportsbook covering 370,000+ annual events.

RM Legal:

A trusted Polish law firm specializing in gambling law, AML, fintech, and new technologies, supporting both operators and regulatory bodies.

Gaming In Poland:

The only company providing multidisciplinary representation for gambling entities in Poland, combining law, IT, and tax expertise.

Bukmacherzy Razem – The Polish Bookmakers Association:

Representing legally operating bookmakers in Poland, strengthening the industry’s image, and combating the grey market.

PIGBRiB – The Polish Chamber of Commerce for the Entertainment and Bookmaking Industry:

Promoting transparency, compliance, and cooperation across the sector.

Graj Legalnie Association:

Dedicated to eliminating the grey market and promoting ethical standards in Poland’s gaming and betting landscape.

7777 Gaming:

A next-generation B2B provider with 200+ innovative titles — from classic slots to multiplayer crash games and digital lottery experiences.

ComplyGuard:

An AI-driven SaaS platform by Mediastream AG designed to empower regulators and authorities in enhancing oversight and enforcing responsible gaming practices.

A Celebration of Collaboration

The unprecedented number of sponsors this year underscores a growing commitment across the iGaming and tech industries to support collaboration, education, and responsible innovation.
Each partner plays a vital role in advancing iGaming, technology, and regulatory excellence across Europe and beyond.

Still Not Registered?

There’s still time: join the European Gaming Congress 2025 in Warsaw — where leaders, innovators, and experts come together to connect, debate, and shape the future of gaming and technology.

The post Meet the Sponsors Powering the European Gaming Congress 2025 (HIPTHER Warsaw Summit) appeared first on European Gaming Industry News.

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Ebba Arnred Chief Marketing Officer of Play’n GO

Garga becomes first slot character in space

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To celebrate the launch of Reactoonz 100, Play’n GO’s iconic slot character Garga reached a max altitude of 37,753 metres (117,300 ft) in a two-hour flight to set a world record and become the first slot character ever in space

Play’n GO, the world’s leading casino entertainment provider, has today announced that one of the most iconic characters in slots, Garga, has set a world record by becoming the first slot character in space.

To celebrate today’s launch of Reactoonz 100, the latest game to feature Garga and the rest of the Reactoonz clan, Garga was sent on an out of this world voyage that reached a maximum altitude of 37,753 meters (117,300 ft) in a space flight that lasted just under two hours.

Ebba Arnred, Chief Marketing Officer of Play’n GO, said: “The Reactoonz, and Garga in particular, are some of the most iconic characters in slots that have brought entertainment to millions of players all over the world.

“When our games department told us Reactoonz 100 was on the way and it was going to be one of the biggest games of the year, the brief I gave to our brilliant marketing team was simple – I want an out of this world launch. They took that brief extremely literally.

“The Play’n GO brand has fun as one of its core tenants, and we always like to include an element of surprise in everything we do. Garga in space does all of that and more.

“Garga in space gives our fans a chance to see their favourite character reach new heights and gives our operator partners a platform from which to launch this incredible game. Will there be more surprises in the coming days? Count on it.”

The original Reactoonz, featuring the iconic Garga, charmed players with quirky alien animations and chain-reaction wins becoming one of the most played online slot games of all time.

Reactoonz 100 keeps that charm but dials up the unpredictability, stacking in fresh Quantum Features and big win potential for those who love fast-paced multiplier slots.

Garga’s space flight to celebrate the launch of Reactoonz 100 has been verified as a world record by the World Record Certification Agency (WRCA). Based in London, WRCA is a global authority in world record certification. Every WRCA certificate represents the highest verified achievement in its category, symbolizing excellence, innovation, and perseverance.

The post Garga becomes first slot character in space appeared first on European Gaming Industry News.

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David Lucas

Industry Expert David Lucas to Chair a Seminar Session During EAG Expo 2026

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David Lucas, a specialist in gambling, alcohol and entertainment, will chair a power-packed one-hour seminar session on “Working with Licensing Authorities” as part of the expanded EAG Expo, incorporating the Social Immersive Entertainment Expo and the London Casino & Gaming Show.

Lucas – who is a Director of Best Bar None the respected consultancy which provides training to licensing authorities on all aspects of licensing and gambling, has played a pivotal role in shaping modern licensing law. His fingerprints are on both the Licensing Act 2003 and the Gambling Act 2005, and his published works remain go-to references for operators and authorities alike.

The session, taking place at midday on Wednesday, January 14, is a rare opportunity to learn directly from one of the sector’s foremost authorities. It will be a hands-on, practical panel discussion, chaired by Lucas and joined by three panellists representing Bacta, the broader industry, and a licensing authority – all bringing frontline experience to the table.

Together, they’ll tackle the three big themes every operator needs to master: applications, local risk assessments, and premises inspections.

EAG Chairman Nick Harding said: “There are few subjects more critical to gambling operators than licensing – and no-one better equipped to explain its intricacies than David Lucas. It’s a must-attend for anyone serious about ensuring they remain compliant and competitive.”

The post Industry Expert David Lucas to Chair a Seminar Session During EAG Expo 2026 appeared first on European Gaming Industry News.

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