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Gates of Hellfire Q&A with Connor Blinman, Head of Games at Gaming Corps

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Q: Gaming Corps has just released its latest slot game called Gates of Hellfire. Tell us how it works and what its standout features are.

The Gaming Corps team prides itself on our innovative approach to slot development, which is exactly what we’ve delivered with Gates of Hellfire.

It’s a slot that’s unlike any other. I say that because it uses a unique payment system, requiring players to battle various demon enemies on the reels to secure wins, for a maximum prize of 5,000x the player’s stake.

We have prizes that can only be collected if the player gathers specific weapons that eliminate the enemies – and in doing so, they collect their prizes.

The objective is to land an enemy on the grid, while simultaneously landing a weapon to destroy that enemy. For example, shotguns are the weakest weapon but will kill the lowest-valued enemy.

Then, as the game progresses, players will see different weapons with different attributes that will cause various types of damage and have different radii of destruction that will affect the grid.

Gates of Hellfire offers a thrilling and groundbreaking way for players to collect prizes. To put it another way, there’s simply nothing quite like it on the market.

 

Q: Where did the name Gates of Hellfire come from, and what is the thinking behind giving this slot the feel of a video game? Why will this appeal to the market?

Gates of Hellfire is a battle of Good vs Evil played out across a slot-machine grid, a sort of demonic fantasy sci-fi epic that’s a battle between Good and Evil.

We decided to have this as the theme and then the name came quickly after that.

And yes, the game is heavily influenced by shoot ’em-up video games. We took established mechanics for the millennial generation and merged them with an innovative version of a classic mechanic and themes that will induce nostalgia among our players.

We think the results will appeal to both traditional players who played video games in their youth, as well as delight a millennial generation looking for the latest and best features in their slot entertainment experiences.

 

Q: Are you focusing on gamification with this slot, rather than just trying to deliver a traditional slot experience?

Collection mechanics have become immensely popular with slot players in recent years, and with Gates of Hellfire we have reimagined these mechanics to offer players something unique.

People want more nowadays, the simplicity of traditional slots doesn’t deliver enough entertainment any more. Players want to be reminded of video games or the social games they play on their phones.

Gates of Hellfire is an example of how modern slots are now influenced by video games.

It’s got a lot of action but it’s still recognizably a slot machine, with the same functionality but different reward mechanisms that will remind the player of a video game.

 

Q: Does Gaming Corps believe mixing slots and video gaming will appeal to players?

We aim to give players captivating gameplay experiences they can’t find anywhere else.

You must offer features that connect with players if you want to attract them and then keep them coming back. There’s a lot of choice out there so you need something special to retain their loyalty and interest.

That’s why we mixed things up and offer elements of more than one type of entertainment experience.

We see animations as extremely important because they build suspense and are another way of capturing the player’s attention.

Sound is an important component too, which is why we design the music and sound effects early on so they create an appropriate atmosphere.

All these elements are used to make the slower parts of the game more exciting, and the exciting parts become truly memorable.

 

Q: What factors will determine whether this release is a success for Gaming Corps, and what do you aim for when you release a game onto the market?

With Gates of Hellfire and all our other slots, we’ll start gauging its impact by paying attention to the standard statistics for slots, such as player retention rate and what LTV and ROI the game offers operators.

But those aren’t the only metrics we follow. Feedback is really important to us, both from players and operators, and we’ll take that on board when we come to launch our next release.

The best thing you can do when you release any game is to have people talking about it, generating a buzz about an exciting new release.

It’s hard to achieve all the time, but we think we’ve done just that with Gates of Hellfire.

We’re already working on sequels and further iterations for it, so things are hotting up very nicely for our latest slot game right now.

Playing with hellfire has never looked so good.

The post Gates of Hellfire Q&A with Connor Blinman, Head of Games at Gaming Corps appeared first on European Gaming Industry News.

eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

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Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

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Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

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ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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