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Women’s Euros set to be more popular with punters than Six Nations, survey shows
This summer’s Women’s Euros promises to be more popular with sports bettors than the Six Nations, Super Bowl and the Ashes, a new survey shows.
A new OLBG survey conducted by YouGov shows how bettors are likely to behave in 2025, including the most popular events to bet on, which regions of the country are most likely to gamble and how having kids affects betting behaviour.
The quarterly study asked 2,054 adults in the UK how they planned to bet this year.
Of people who said they were likely to gamble in 2025, 16% said they would bet on the Women’s Euros, which will take place in Switzerland in July, with England and Wales among the 16 teams in action.
That compares with only 9% who said they would bet on the Super Bowl, 10% who would bet on Rugby Union’s Six Nations and 6% who said they would bet on cricket’s Ashes series.
The data shows that 18% of men expect to bet on the Women’s Euros, compared with 11% of women.
Among the events specified, racing’s Grand National (48%) is the event of 2025 that most respondents said they would bet on, ahead of the FA Cup Final (33%), Champions League Final (29%) and Cheltenham Festival (22%).
OLBG CEO Richard Moffat said: “The surge in popularity of women’s football is well documented and it seems that betting patterns are starting to follow suit. Undoubtedly, the fact there’s a major tournament this summer including England and Wales will drive interest among bettors.
“It’s interesting to see that more people intend to bet on the Euros than some big, established, showpiece events in 2025 such as The Ashes, the Superbowl and the Six Nations.”
North West is the UK betting capital
Data shows 26% of people in the North West plan to place a bet on a sporting event during 2025 – the highest percentage region in the country.
The region with the next highest percentage of people planning to gamble this year is Yorkshire and the Humber, with 24%. Third is London (22%) ahead of Northern Ireland (21%).
According to the results, the region with the lowest appetite for betting is the South West, with just 13% of people saying they plan to gamble this year.
In the North West, the listed sporting event people are most likely to bet on this year is the FA Cup final (39%), ahead of the Champions League final (36%), followed by the Grand National (35%).
The picture is quite different in Yorkshire and the Humber, where 55% of potential bettors expect to bet on the Grand National, 25% on the FA Cup final and just 12% expect to bet on the Champions League final.
Interestingly, London is the region with the lowest percentage of people intending to bet on the Grand National, with just 31% but the highest percentage of people expecting to bet on the FA Cup final at 55%.
OLBG’s CEO Richard Moffat said: “It looks like the North will be the sports betting capital of the UK this year, with northern regions such as the North West and Yorkshire leading the way in terms of percentage of people planning to bet.
“The breakdown of events people plan to bet on is fascinating and it’s interesting that the two big football finals – the FA Cup final and Champions League final – are the most popular events in the North West. This is perhaps driven by fans of big clubs like Liverpool and Man City optimistically planning to back their teams in those showpiece events.”
The post Women’s Euros set to be more popular with punters than Six Nations, survey shows appeared first on European Gaming Industry News.
Former WBC cruiserweight champion to appear at PartyPoker Tour UK stops and take part in online activations.
PartyPoker has appointed former WBC Cruiserweight World Champion Tony Bellew as a brand ambassador for the remainder of 2026, with appearances tied to the operator’s live PartyPoker Tour and online poker offering.
The company said Bellew will be “a regular face” at its remaining UK tour stops this season following an earlier appearance at the PartyPoker Tour Birmingham. Bellew will also take part in online activity linked to the PartyPoker schedule.
“I had such a great time at the PartyPoker Tour Birmingham. The atmosphere, the people and the passion for the game were incredible. I’m really excited to be joining the PartyPoker team for the rest of the year, getting involved at the live events, meeting players and seeing where the cards take me,” Bellew said.
PartyPoker said Bellew is scheduled to attend each remaining UK stop on the 2026 PartyPoker Tour: London in July, Glasgow in August, Cork in November, and London in December. The operator also referenced a series of exclusive online events running alongside the live calendar.
The post Tony Bellew signs as PartyPoker brand ambassador through 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Cease-and-desist letters cite alleged felonies and underage access tied to BetOpenly, Bookmaker, Club WPT Online Poker, Kutt Inc., and Raffle Creator.
The Arizona Department of Gaming said it has issued cease-and-desist orders to five online platforms—BetOpenly, Bookmaker, Club WPT Online Poker, Kutt Inc., and Raffle Creator—after investigations that the Department says involved alleged illegal gambling activity and underage access in Arizona.
In its announcement, the Department said each enforcement action alleges conduct giving rise to three felonies under Arizona law: promotion of gambling, illegal control of an enterprise, and money laundering. The agency cited Arizona’s prohibition on gambling unless specifically authorized (Ariz. Rev. Stat. Tit. 13, Ch. 33) and said the legal gambling age in the state is 21.
“Arizona is taking decisive action against illegal gambling operators that put Arizonans at risk,” said Jackie Johnson, Department Director. “Our top priority is protecting Arizonans and I’m grateful for the efforts of our intelligence unit led by Chief Law Enforcement Officer Doug Jensen to do just that. Through these cease-and-desist orders we are putting operators on notice: their conduct runs contrary to Arizona law and they must stop promoting illegal gambling.”
The Department’s letters describe different alleged violations by operator. For BetOpenly, the Department said peer-to-peer gambling rules prohibit third-party benefit, and alleged the platform benefited via a commission structure while enabling event wagering and daily fantasy sports contests without the required state licenses, including availability to underage Arizonans. For Bookmaker, the Department said its investigation found wagering on horse racing, casino games, and sports betting without an event wagering license or an advanced deposit wagering provider license, adding that online casino games are not legal in Arizona.
For Club WPT Online Poker, the Department alleged the platform enabled individuals under 21 in Arizona to enter pay-to-play online poker tournaments for prizes while using deceptive “no purchase necessary” language; the Department said online poker is illegal in Arizona. For Kutt Inc., the Department said Arizona “social” gambling prohibits third-party benefit and directed the operator to stop allowing Arizona users to deposit money and wager on sports, politics, pop culture, and casino-style games. For Raffle Creator, the Department said the operator did not meet requirements that allow Arizona nonprofits to conduct lawful raffles and alleged it allowed people under 21 to purchase tickets for prize chances.
The Department said the notified entities are directed to immediately stop all gambling operations and activities in Arizona “whether through mobile applications, online, or otherwise,” and to cease any future illegal gambling in the state. It added that future actions may include criminal charges or civil action against entities, principals, and employees, and that operators “may be subject to a potential award of restitution” and forfeiture of monies acquired due to the alleged conduct.
The post Arizona regulator orders five operators to stop alleged illegal gambling activity appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Tony Bellew has officially joined the PartyPoker Brand Ambassador team for the remainder of 2026, strengthening the brand’s growing roster of ambassadors and reinforcing its commitment to bringing poker to a wider audience.
A former WBC Cruiserweight World Champion and one of Britain’s most recognisable sporting personalities, Bellew will play an active role across both PartyPoker’s live tour and online offering throughout the rest of the year.
Speaking about joining the team, Tony Bellew said: “I had such a great time at the PartyPoker Tour Birmingham. The atmosphere, the people and the passion for the game were incredible. I’m really excited to be joining the PartyPoker team for the rest of the year, getting involved at the live events, meeting players and seeing where the cards take me.”
His return follows a hugely successful appearance at the PartyPoker Tour Birmingham earlier this year, where he embraced the atmosphere, spent time with players and immersed himself in the event. After thoroughly enjoying the experience, Bellew will now become a regular face at the remaining UK stops on the PartyPoker Tour throughout the rest of the 2026 season.
As part of his ambassadorial role, Bellew will attend every remaining UK stop PartyPoker Tour in 2026:
- London – July
- Glasgow – August
- Cork – November
- London – December
With four live festival stops and a series of exclusive online events still to come, players will have plenty of opportunities to meet Bellew at the tables throughout the remainder of the 2026 PartyPoker calendar. Look out for opportunities to take him on online, and at the PartyPoker Tour in Glasgow, Cork and London.
Stay Connected PartyPoker
- Instagram: @partypoker
- Twitter/X: @partypoker
- YouTube: partypokeryt
- Facebook: partypoker
- Discord: PartyPoker Tour
The post Former WBC World Champion Tony Bellew Joins PartyPoker as Brand Ambassador appeared first on Americas iGaming & Sports Betting News.
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