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Women’s Euros set to be more popular with punters than Six Nations, survey shows
This summer’s Women’s Euros promises to be more popular with sports bettors than the Six Nations, Super Bowl and the Ashes, a new survey shows.
A new OLBG survey conducted by YouGov shows how bettors are likely to behave in 2025, including the most popular events to bet on, which regions of the country are most likely to gamble and how having kids affects betting behaviour.
The quarterly study asked 2,054 adults in the UK how they planned to bet this year.
Of people who said they were likely to gamble in 2025, 16% said they would bet on the Women’s Euros, which will take place in Switzerland in July, with England and Wales among the 16 teams in action.
That compares with only 9% who said they would bet on the Super Bowl, 10% who would bet on Rugby Union’s Six Nations and 6% who said they would bet on cricket’s Ashes series.
The data shows that 18% of men expect to bet on the Women’s Euros, compared with 11% of women.
Among the events specified, racing’s Grand National (48%) is the event of 2025 that most respondents said they would bet on, ahead of the FA Cup Final (33%), Champions League Final (29%) and Cheltenham Festival (22%).
OLBG CEO Richard Moffat said: “The surge in popularity of women’s football is well documented and it seems that betting patterns are starting to follow suit. Undoubtedly, the fact there’s a major tournament this summer including England and Wales will drive interest among bettors.
“It’s interesting to see that more people intend to bet on the Euros than some big, established, showpiece events in 2025 such as The Ashes, the Superbowl and the Six Nations.”
North West is the UK betting capital
Data shows 26% of people in the North West plan to place a bet on a sporting event during 2025 – the highest percentage region in the country.
The region with the next highest percentage of people planning to gamble this year is Yorkshire and the Humber, with 24%. Third is London (22%) ahead of Northern Ireland (21%).
According to the results, the region with the lowest appetite for betting is the South West, with just 13% of people saying they plan to gamble this year.
In the North West, the listed sporting event people are most likely to bet on this year is the FA Cup final (39%), ahead of the Champions League final (36%), followed by the Grand National (35%).
The picture is quite different in Yorkshire and the Humber, where 55% of potential bettors expect to bet on the Grand National, 25% on the FA Cup final and just 12% expect to bet on the Champions League final.
Interestingly, London is the region with the lowest percentage of people intending to bet on the Grand National, with just 31% but the highest percentage of people expecting to bet on the FA Cup final at 55%.
OLBG’s CEO Richard Moffat said: “It looks like the North will be the sports betting capital of the UK this year, with northern regions such as the North West and Yorkshire leading the way in terms of percentage of people planning to bet.
“The breakdown of events people plan to bet on is fascinating and it’s interesting that the two big football finals – the FA Cup final and Champions League final – are the most popular events in the North West. This is perhaps driven by fans of big clubs like Liverpool and Man City optimistically planning to back their teams in those showpiece events.”
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Industry News
SpringbokCasino.co.za Presents ‘Savanna Stand-Up’ This ‘Funny April’ — with 25 Free Spins on Devil’s Jackpot
SpringbokCasino.co.za is turning the African savanna into a comedy stage with “Savanna Stand-Up”, a five-part series where animals take the spotlight to deliver classic jokes with a uniquely wild twist.
Each episode features a bold performer stepping up to the mic—only to reveal a deeper survival lesson hidden behind the punchline. As part of the Funny April promotion, players can also enjoy 25 Free Spins on the fiery slot Devil’s Jackpot.
The Comedy Lineup
Episode 1: When the Lion Played Poker – A poker face means little when you already hold all the cards—and the sharpest claws.
Episode 2: The Elephant and the Mouse – A tiny troublemaker pushes patience to its hilarious limits.
Episode 3: The Rhino and the Stomp Sign – A simple misunderstanding leads to a ground-shaking joke.
Episode 4: Never Argue with a Buffalo – A hyena learns that brute force wins every debate.
Episode 5: The Penguin Who Didn’t Fly – When a high-flying joke fails, waddling saves the day.
From the Wild to the Reels
Out in the savanna, survival depends on playing to your strengths—and the same holds true at Springbok Casino. Whether chasing jackpots with a lion’s confidence or spinning the reels with a penguin’s determination, knowing your game is key.
“We wanted to create something truly South African—comedy that reflects the spirit of the bushveld,” said Daniel Van Wyke, Casino Manager. “Now we’re putting animals in the spotlight and giving our players even more reason to join the fun with free spins.”
April Free Spins Offer
Players can claim:
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Coupon Code: STANDUP
Step into the heat with Devil’s Jackpot from RTG, a medium-volatility slot featuring an RTP of 96.25% and win potential of up to 50,000x your bet. With wilds, nudges, multipliers, a bonus round, and progressive jackpots, it delivers a thrilling, high-energy experience.
The post SpringbokCasino.co.za Presents ‘Savanna Stand-Up’ This ‘Funny April’ — with 25 Free Spins on Devil’s Jackpot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bjørnar Heggernes Chief Commercial Officer at The Mill Adventure
The Mill Adventure Strengthens Its European Footprint With Winz.nl Alliance
Top platform provider launches Netherlands’ latest brand delivering a player-centered experience.
The Mill Adventure, a technology-oriented platform provider, has significantly enhanced its presence in the European regulated market by successfully facilitating the launch of the new Dutch brand Winz.nl.
By partnering with The Mill Adventure, operator Orange Gaming’s new brand is leveraging the provider’s comprehensive turnkey solution, which features AI-powered SmartLobbies, enhanced player personalization options, and real-time Business Intelligence tools.
The platform has been tailored to align with Dutch regulations, integrating extensive responsible gambling protocols, strong player protection features, and complete adherence to KSA standards.
The complete launch comes after Orange Gaming obtained its license from Kansspelautoriteit (KSA) in late 2025, with Winz.nl having a soft launch in January. The brand has launched in the Dutch market with a clear goal of offering a superior, player-focused option in a field primarily controlled by global companies.
A significant differentiator is WinClub, a loyalty program intended to provide players real options regarding how and when they can redeem rewards. Departing from conventional operator-managed bonus systems, the platform enables players to accumulate points via consistent gameplay and choose from a selection of bonuses, free spins, and rewards as they wish. This player-driven approach closely follows responsible gambling guidelines, promoting more intentional participation while steering clear of forceful promotional “pressure” tactics.
Through the integration of local market aspirations and The Mill Adventure’s scalable, compliance-focused technology, the partnership highlights the provider’s capability to launch ambitious brands in Europe’s leading regulated markets.
Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “Going live with Winz.nl marks another important milestone in our European growth strategy. The Netherlands is a highly regulated and competitive market, and this launch demonstrates both the flexibility of our platform and our ability to support ambitious new entrants from day one.
“Our turnkey solution enables partners to combine strong brand vision with advanced personalisation, automated lobby management and real-time data insight, all within a fully compliant framework. We are excited to support Winz.nl as it builds momentum and delivers a differentiated, player-first experience in the Dutch market.”
Petrit Dibrani, CEO at Orange Gaming, said: “Our vision is to make the regulated Dutch offer the clear first choice for players – safer, more trustworthy and genuinely enjoyable. Launching with The Mill Adventure’s platform gives us the technology, compliance confidence and analytical capabilities to execute that vision effectively.
“Early results show that players are not only signing up but staying engaged. By focusing on quality, transparency and giving players meaningful control, we are building a brand designed for sustainable growth within the regulated Dutch landscape.”
The post The Mill Adventure Strengthens Its European Footprint With Winz.nl Alliance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
1win
1win Named Crypto Casino of the Year and Takes Top Honors at BWIGA
Global iGaming platform 1win has been named “Crypto Casino of the Year 2026” at the Belgrade Web3 & iGaming Awards (BWIGA Awards), a leading event uniting experts from Web3, blockchain, and iGaming industries. 1win Partners also received additional recognitions for “Best Affiliate Program” and “Best CMO,” highlighting its growing influence in the global crypto iGaming ecosystem.
The award recognizes 1win’s focus on building a high-performance platform designed for the crypto-friendly generation. Since its launch in 2016, 1win has been refining the balance between premium entertainment and blockchain technology, offering a product where speed, privacy, and accessibility are built into the core experience. As a Curaçao-licensed casino, 1win provides a globally accessible platform with multi-language support and seamless performance across devices, including native iOS and Android applications.
At the heart of its offering is a crypto-first approach. The platform supports a wide range of digital assets, including BTC, ETH (ERC-20), TRX (TRC-20), BSC (BEP-20), TON, SOL, DOGE, DASH, and XRP, allowing users to move funds efficiently across networks. In line with its focus on crypto users, 1win offers an enhanced bonus system, with up to 600% on crypto deposits.
Commenting on the recognition, Mike Danshin, CMO 1win Crypto, said: “Today, the market is no longer competing on bonuses or traffic, it is competing for attention. In crypto iGaming, players are exposed to similar offers across platforms, and the real difference comes from how well a brand understands its audience and builds trust. At 1win, we focus on being a truly crypto-native product. This means clear positioning, tailored communication for different player segments, and a scalable marketing ecosystem that combines global brand presence with local relevance. Receiving this award as the best crypto casino is a strong validation of our approach.”
The Belgrade Web3 & iGaming Awards is one of the key industry platforms in the region, recognizing companies that demonstrate innovation, scalability, and impact across emerging digital ecosystems. The recognition further reinforces 1win’s position as a major player shaping the future of crypto-powered online entertainment.
About 1win
Founded in 2016, 1win is a crypto platform in the global gaming industry. Operating across Asia, Latin America, and Africa, 1win offers a wide range of services adapted to regional audiences. In 2024, 1win partnered with actor Johnny Sins as its brand ambassador. In 2025, MMA legend Jon Jones joined 1win as its global ambassador. American professional wrestler and mixed martial artist, Gable Steveson, stepped into the 1win global ambassador team earlier this year.
Contact
Press Office
1win
The post 1win Named Crypto Casino of the Year and Takes Top Honors at BWIGA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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