GoldenRace, leading provider of award-winning Virtual Sports and betting solutions, is thrilled to announce the renewal of its Maltese certification, successfully tested by BMM lab and approved by the Malta Gaming Authority (MGA). This renewed certification keeps unlocking opportunities in Romania, Poland, Serbia and other MGA-regulated territories, giving operators a golden ticket to tap into new revenue streams in highly regulated markets.

In Romania, where 88% of the population has internet access, the online gambling market is thriving, offering significant opportunities for operators to attract a tech-savvy audience. Serbia, ranked 8th in Europe for gambling revenue, continues its rapid expansion with over 2,200 betting shops and a flourishing online gambling sector. Meanwhile, Poland’s well-regulated and mature market is a compelling destination for operators seeking sustainable growth.

Any games that have been approved under its newly recertified license in Malta, are also eligible for inclusion under its Class II license in Romania, upon the successful completion of the ONJN approval process. While this certification eases the path in these markets, local regulators may require additional approvals. Operators are advised to present these certifications to their respective regulatory authorities to ensure seamless compliance.

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Markets on the rise demand winning content

Compliance may open the door, but content is what keeps players loyal. GoldenRace is helping operators target new demographics and grow market share by offering an incredible portfolio of certified games.

In markets such as Romania and Serbia, football is the main revenue force. GoldenRace continues to dominate this space with its newly certified football games, including its most new football format and games such as Football League, World Cup, Euro tournaments (Champions League & Euro League), La Libertadores and Single Soccer.

With online sports betting making up 58% of Romania’s gambling market and Serbia’s sports betting sector projected to grow by 4.93% between 2025 and 2029, GoldenRace has certified games such as Penalt2Win, Basketball 3×3, Horse and Greyhound racing, MMA (Single & Tournament) and several thrilling motor racing titles, such as Grand Prix Indianapolis 60, Motorbike and Speedway racing.

Eastern Europe’s enduring love for number-based games creates another profitable avenue for operators. Certified games such as Keno & Keno Deluxe, Spin2Win (Royale & American) and Perfect6 are designed to meet the unique preferences of players in these regions.

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Insights show that players in Poland and neighboring regions prioritise financial rewards, with 56% listing it as their top motivator for gambling. For those players seeking big payouts potential, Crash Games are leading the charge. After a stellar debut in GoldenRace’s Crashmas campaign, games like Jet Escape, Boom Ball Juggle, Fire Crash, Bank Run and Meteoroid are now part of the certified portfolio.

Sitebee is proud to announce the renewal of its long-standing partnership withleading online global betting and gaming brand, Betway. For over six years, Betway has utilised Sitebee’s compliance solutions to ensure regulatory alignment across all its regulated markets.

A partnership built on trust and innovation

Powered by Sitebee’s advanced compliance tool, Betway can seamlessly adapt to market-specific requirements, ensuring that every affiliate campaign is not only effective but also fully aligned with industry standards for transparency and responsibility.

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Betway’s decision to extend its partnership with Sitebee reinforces the trust that the world’s leading operators place in our solutions to meet compliance demands and elevate their global reputation. Our dynamic rules engine, tailored to meet the unique demands of each market, has been instrumental in helping Betway maintain its reputation as a responsible and transparent operator on a global scale.

Driving responsible gaming across regulated markets

As an industry leader, Betway prioritises brand protection and player trust. By collaborating with Sitebee, they continue to set the standard for responsible gaming practices, ensuring that their affiliate activities meet the highest levels of compliance in every jurisdiction.

Supporting the future of compliance

The extended partnership with Betway highlights Sitebee’s role as the compliance solution of choice, empowering operators to meet regulatory requirements with precision.

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The Minns Government has moved to ban gambling advertising on public transport in NSW.

The prohibition applies to Transport owned and controlled assets, including internal and external advertising on trains, metro, buses, light rail, train stations and ferry terminals.

Transport operates one of the largest portfolios of advertising assets across Australia. This includes 798 advertising boards at Sydney train stations, 49 road facing digital billboards, adverts on up to 3711 urban buses, 76 trams and across the Tangara train fleet.

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The ban extends to all casino, lottery and online betting advertising.

The NSW Government will now work with multiple advertising contract holders to implement the required changes over the next 12 months.

Transport’s advertising suppliers must ensure that all advertising material complies with all applicable laws, accepted industry standards and codes of conduct established by the advertising industry for example, the Australian Association of National Advertisers (AANA) Advertiser Code of Ethics and AANA Code of Ethics Practice Note.

There are also additional rules that apply to Transport’s contract holders. These include a ban on political advertising on all assets, which applies equally to all political parties.

Where assets are not owned by Transport (e.g. bus stops, retail outlets or nearby private property), the NSW Government will work with the relevant entitles to see how their advertising can align with the gambling advertising ban.

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This is the latest in a suite of reforms introduced by the Minns Labor Government to reduce gambling harm. The reforms include:

• reducing the statewide gaming machine entitlement cap in June 2023

• banning political donations from clubs with electronic gaming machines on 1 July 2023

• reducing the cash input limit on new gaming machines from $5000 to $500 on 1 July 2023

• banning all external gambling signage in venues on 1 September 2023

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• banning the placement of any signage or advertising relating to gaming machines either on, or visible from an ATM or EFTPOS terminal with cash withdrawal facilities and introduced Responsible Gambling Officers for venues with more than 20 machine entitlements, on 1 July 2024

• requiring Automatic Teller Machines (ATMs) or EFTPOS terminals that allow cash withdrawals to be placed at least 5m from the entry to a gaming room and not be visible from any machine or entry to a gaming room, from 1 January 2025

• established an Independent Panel to conduct a trial of cashless gaming in pubs and clubs throughout 2024

• committing $100 million to harm minimisation – investing in research, treatment, services and reform.

Minister for Transport Jo Haylen said: “Gambling advertising has been a common sight on our public transport for a couple of years now, and I’m pleased our Government is taking action to remove it. Parents are rightly worried about the impact it has on their kids, so its not something that we think that needs to be on our transport network.

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“With over 3500 buses, close to 800 advertising assets at train stations, as well as advertising on light rail and trains, Transport’s advertising contracts are vast. Because of the scale it will take some time to implement this change, but we will be working closely with our contract partners over the next 12 months to get this done.”

Minister for Gaming and Racing David Harris said: “Removing gambling advertising from public transport is another demonstration of the Minns Labor Government’s commitment to reducing gambling harm in NSW.

“This move will reduce the public’s exposure to gambling advertising and builds on the suite of reforms the government has introduced over the past 20 months to reduce harmful impacts of gambling.”