TRUEiGTECH announced the launch of its unified prediction market platform API, designed to help businesses and operators scale within the global prediction market platforms ecosystem.

With the market surpassing $10 billion in annual trading volume, operators face fragmented infrastructure and limited liquidity access.

The unified API addresses this by enabling a single integration with platforms such as Polymarket and Kalshi, while unlocking aggregated liquidity across multiple sources.

It enables faster deployment of turnkey prediction market platforms, allowing operators to enter the market with reduced development timelines.

The API is currently available to select partners and early adopters, with deployments focused on enabling faster market entry and improved liquidity access.

For operators requiring more flexibility, the infrastructure also supports bespoke platform development tailored to specific workflows, integrations, and market strategies.

Opening a Direct Pathway for Operators to Enter a High-Growth Market

The launch of TRUEiGTECH’s unified API creates a clear entry point for operators looking to participate in the next phase of prediction market growth.

Until now, building or expanding a prediction market platform required multiple integrations, separate liquidity sources, and significant backend development. This slowed time to market and created barriers for new entrants.

With a unified integration layer, operators can now:

• Access multiple prediction market providers through a single integration, eliminating the need for parallel API builds

• Unlock a broader range of markets and liquidity pools within one system, improving depth and pricing efficiency

• Reduce development timelines by up to 70% while simplifying infrastructure complexity

• Scale across global markets with a unified and flexible deployment framework

As adoption accelerates, early operators gain a strategic advantage, including those expanding from adjacent segments such as sweepstakes gaming platforms.

Solving Fragmentation Across a Rapidly Expanding Ecosystem

Prediction markets are evolving into a key layer of digital decision-making infrastructure, yet the underlying systems remain disconnected.

“The next phase of prediction markets will be defined by connectivity, not isolation. Operators today are facing a fragmented system where liquidity, integrations, and scalability are all disconnected. This API creates a direct pathway for businesses to enter and scale in this market without rebuilding the same infrastructure from scratch,” said the CEO of TRUEiGTECH.

Current challenges across the industry include:

• Fragmented liquidity across independent platforms

• Redundant integrations for each provider

• Inconsistent pricing and shallow market depth

• Delayed platform launches due to technical complexity

TRUEiGTECH’s API introduces a unified model that consolidates access across providers, allowing platforms to operate within a more connected and efficient ecosystem.

By enabling shared liquidity and standardized integrations, the API helps improve price discovery, user experience, and overall market performance.

Aligned with Global Market Expansion in the US, Europe, and Brazil

The timing of this launch reflects a growing window of opportunity for operators to enter prediction markets across the US, Europe, and Brazil.

In the US, platforms such as Kalshi operate under the Commodity Futures Trading Commission (CFTC), while in Europe, licensing frameworks led by the UK Gambling Commission (UKGC) and Malta Gaming Authority (MGA) continue to shape market expansion. In Brazil, evolving regulations under the Secretariat of Prizes and Betting are opening new pathways for licensed betting and digital gaming platforms.

However, entering these markets requires navigating licensing approvals, KYC, and AML compliance, and jurisdiction-specific regulations.

TRUEiGTECH’s unified API is designed to support this expansion by enabling:

• Multi-region platform deployment aligned with US, European, and Brazilian market structures

• Integration across both regulated and decentralized ecosystems

• Flexible infrastructure that can adapt to jurisdiction-specific compliance and licensing requirements

• Expansion into new verticals including financial forecasting and media-driven event markets

Positioning Operators for the Next Phase of Prediction Markets

As prediction markets continue to grow, infrastructure is expected to play a defining role in determining market leaders.

Platforms that can access deeper liquidity, scale faster, and operate across multiple ecosystems will be better positioned to capture market share.

TRUEiGTECH’s unified API enables operators to build and scale prediction market platforms faster, while also supporting seamless deployment across web and mobile applications through integrated prediction market mobile app development capabilities.

With the market entering a critical growth phase, businesses that move early are likely to benefit from first mover advantage as prediction markets evolve into a mainstream digital product category.

Smarkets, one of the UK’s leading prediction markets, has filed for a license with the U.S. Commodity Futures Trading Commission (CFTC), marking its formal entry into the U.S. prediction markets space. Built on nearly two decades of technology development and approximately $50 billion in lifetime trading volume, the company is bringing a genuinely different model to America – one where prices are set by participants, not the house.

The filing opens two parallel regulatory tracks: a federal route through the CFTC for its core exchange platform, and state-by-state sportsbook licensing for its SBK product.

Founded in 2008 and now the number two prediction market in the UK, Smarkets owns its full technology stack end-to-end, including its matching engine, market-making capability, payments and data settlement systems. The company processes approximately $3 billion in annual traded volume and is profitable. Unlike traditional sportsbooks, which build margins of around 10+ percent into every price, Smarkets operates as a financial exchange with prices being determined in an open marketplace.

“The U.S. market is currently in a race against time to figure out how to regulate the predictions market. For the last nearly two decades, we’ve built Smarkets slow and steady, ensuring we built an exchange platform that did not cut corners and operated with transparency, putting the power into the hands of traders rather than the house. We believe now is the time to enter the U.S. market and bring the learnings that have made us successful in the UK, working with regulators, not around them,” said Jason Trost, founder and CEO.

Smarkets is backed by Susquehanna, one of the world’s largest quantitative trading firms, which led a $30M Series B. Previous investors include Passion Capital and DTCP.