ALT Sports Data and X Games Announce Global Partnership Ahead of X Games Aspen 2025

ALT Sports Data Inc., the San Diego-based leader in trading and consumer data for action, motor, alternative, and emerging sports, announced a landmark partnership with X Games, the leading action sports competition for 30 years. This collaboration will enable regulated sports betting on X Games tentpole events.

For the first time in X Games history, fans around the world can engage with their favorite athletes and competitions by having a stake in the outcome through regulated sports wagering. Leveraging exclusive access to official X Games data, ALT Sports Data will provide a diverse range of traditional bets and prop wagers, designed to deepen fan engagement and extend the global appeal of the world’s most iconic action sports platform.

“This partnership represents a significant step forward in our mission to redefine fan engagement in some of the world’s most engaging and exciting sports. X Games is the most iconic brand within the action sports community, and we are excited to bring innovative betting markets to their passionate fan base. By integrating sports betting, we aim to create deeper connections, attract new audiences, and drive the continued growth,” said Todd Ballard, Co-Founder and CMO of ALT Sports Data.

X Games has seen significant audience growth in the past 12 months, including 113% growth in streaming audiences and 2.4 million new social followers showcasing the continued fan interest and engagement in X Games.

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In 2026, X Games will introduce an innovative global, team-based format and additional events around the globe. Backed by MSP Sports Capital (MSP), a Najafi Cos. portfolio company, the X Games League (XGL) will provide a year-round international competition calendar for X Games that will enable athletes to earn compensation beyond the $2.4 million already awarded through existing prize purses.

“The passion fans have for their favorite action sports stars rivals that of any other sport. At X Games, we’re committed to creating innovative ways for fans to express and deepen that passion. Our partnership with ALT Sports marks an exciting step forward, giving the action sports community a new way to engage with their favorite athletes and events through sports betting—a feature that has been integral to other professional sports,” said Jeremy Bloom, CEO of X Games.