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Nottingham’s Dusk Till Dawn Poker Club Goes All In With NOVOVISION Tournament

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Owned by entrepreneur and passionate Poker enthusiast Rob Yong, Dusk Till Dawn is a Poker Club run by Poker players for Poker players. Yong originally founded the club out of annoyance that he and his best friend Nick Whiten were refused entry to a local poker tournament because they were one minute late for registration. Disgruntled, his friend suggested to better open their own Poker place – and that’s exactly what Yong did in 2006, with Nick Whiten acting as Managing Director.

Today, the Dusk Till Dawn Poker Club is highly popular with Poker fans throughout the Nottingham region and beyond, with some 45 Poker tables plus video slots and electronic Roulette games. It has established a name as “The Home of UK Poker”, with daily tournaments that draw a huge community of players. The focus is mainly on low-stakes recreational Poker in an ambience that appeals to occasional players, amateurs and pros alike as well as hosting official Poker championships like the World Championship of Amateur Poker (APAT), the World Poker Tour (WPT) Prime UK, the UK and Ireland Poker Tour (UKIPT) and the UK Poker Championships (UKPC).

What better place in the UK to use NOVOMATIC’s premium solution for live table tournaments? With top customer service and smooth tournament operations being top priorities, Yong and Whiten decided to place their bets on a solution that covers the DTD’s entire business requirements including live table tournament management: NOVOVISION.

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The system was implemented at DTD in a very unique and highly customised set-up with a broad range of functionalities across several modules. NOVOVISION core provides for cashdesk, player management, floor management as well as accounting and reporting. NOVOVISION access creates smooth access processes with QR code, face recognition and fingerprint functionalities. The NOVOVISION wallet serves as a convenient single wallet for players to manage their funds and buy-ins and can also be accessed via the NOVOVISION smart features of the new DTD player app. These do not only include fast and easy credit transfers via an external payment provider, but also tournament details, alerts and standings as well as a general overview of the tournament calendar, news and much more. Also, the floor staff benefits from the smart functionalities comprised in the notifier application that inform them in real-time about a demarcated variety of floor events.

NOVOVISION tournament is a dedicated live table tournament tool. Its functionalities include detailed settings for the game types, chips, levels, buy-ins and a dynamic prize calculation as well as sophisticated tournament table and player management, thus significantly reducing the administrative and organisational effort. The application also enables the DTD team to manage the tournament display content as well as messaging and sound notifications for all screens across the venue.

During the levels, DTD staff can monitor and control all tournament details live and in real-time. Timers indicate the current duration or time left to start specific events while other actions during the ongoing tournament, e.g., reseating, removing, adding players or manually shortening the tournament by skipping individual rounds, just require a few clicks in the system. All tournament events are tracked in real-time and instantly displayed in the “history” tab.

NOVOVISION tournament supports any type of Poker game as well as other live games, and is fully integrated with the NOVOVISION cashdesk for the tournament registration as well as managing the players’ buy-ins and prize wins directly via their individual NOVOVISION wallet.

Fabian Schnötzinger, Market Coordination NBS, said: “The Dusk Till Dawn Poker Club is a truly special place with an atmosphere that represents the love of Poker. With the new NOVOVISION tournament module, the teams on the floor and behind the scenes can work together seamlessly to ensure the smooth running of the tournament, while focusing on creating an exceptional experience for the players. This project stands out not only for its prestige, but also as a true example of teamwork and dedication. The NOVOVISION team worked closely with the Dusk Till Dawn team to implement a new tournament application, inspired by a shared vision. Thanks to all who made this vision a reality.”

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Paul Abbott, Sales Manager at NOVOMATIC Gaming UK, said: “When Nick and the Dusk Till Dawn team approached us at ICE enquiring about the NOVOVISION CMS system, it was very clear that they truly embrace innovation. Understanding their operational requirements and introducing the system solutions was a real privilege for us, as we knew that the system would easily meet and exceed expectations, in many areas of their business. That’s not to say that everything was “out of the box”, the guys have worked closely with the NOVOMATIC system design team, together introducing some fantastic new features to the already impressive CMS arsenal. Working with the DTD team continues to be a pleasure and the prospect of introducing the NOVOVISION Casino Management System to many more UK customers is for me, a very exciting prospect.”

Nick Whiten, Managing Director of Dusk Till Dawn, said: “The system passed its baptism of fire with flying colours at our recent Deep Stack and Bounty Hunter tournaments, and staff and players alike found it a very enjoyable experience. Player buy-in and registration is the fastest it has ever been. We definitely weren’t promised too much.”

The post Nottingham’s Dusk Till Dawn Poker Club Goes All In With NOVOVISION Tournament appeared first on European Gaming Industry News.

Eastern Europe

Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

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“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.

On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.

“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.

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A Simple Concept, a Powerful Impact

The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.

Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.

More Than Just a Run

It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.

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“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.

“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”

“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”

“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.

Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.

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Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.

The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.

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BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

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BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.

BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”

With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.

McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.

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The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.

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Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

 

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Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

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Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

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Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.

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