The Brazilian sports betting brand doubles down on its national presence with a humorous new campaign spotlighting customer benefits, responsible gaming, and celebrity appeal.

One of Brazil’s rising names in the online betting industry, LuckBet, has launched a new nationwide advertising campaign featuring acclaimed actor and motorsport enthusiast Caio Castro. The commercial, which blends humor with strategic brand messaging, is now airing on Globoplay and will debut on Sportv.

The witty commercial stars Caio Castro in a creative split-role talk show, where he plays both the host and the guest. While only one version of him gets to talk (the host, of course), the dialogue cleverly introduces LuckBet’s key strengths—focusing on entertainment, trust, and unique player benefits.

“Caio Castro communicates our message with natural charisma and humor, while staying aligned with our brand’s core values: entertainment, simplicity, and responsibility,” said Ivan Dutra, CEO of LuckBet. “This new commercial is fast-paced, engaging, and truly represents who we are as a company.”

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LuckBet: A Responsible and Player-First Betting Platform

As the only betting operator from Mato Grosso officially listed by Brazil’s Ministry of Finance, LuckBet offers a wide range of player-centric features. These include:

• Unlimited withdrawals

• 24/7 humanized customer support

• Weekly cashback on losses

LuckBet’s informal, street-smart communication style—rich in slang and expressions familiar to younger audiences—helps it stand out in Brazil’s crowded iGaming market. This distinctive approach is designed to foster a more authentic connection with bettors across all touchpoints.

Celebrity-Driven Brand With Social Impact

Since its founding in 2021, LuckBet, headquartered in Cuiabá, Mato Grosso, has rapidly grown its reputation through high-profile partnerships and sponsorships, including support for Cuiabá EC football club. Alongside Caio Castro, the brand also works with rapper PKFreestyle and sports journalist Isa Pagliari to broaden its appeal.

Importantly, LuckBet is a strong advocate for Responsible Gaming, offering tools such as self-exclusion, reality checks, and integrations with international support organizations like Gambling Therapy and GambleAware. The company adheres strictly to Brazil’s 2025 gambling regulations, operating transparently under newly defined federal guidelines.

The company will also appear on training uniforms and other club assets.

Starting this Saturday (April 26), when Avaí faced América-MG at Ressacada Stadium for the Brazilian Série B, the team will showcase a new master sponsor on their jerseys: the betting platform 1PRA1.BET.BR. The contract was signed on Friday (April 25) and is valid until April 2026. In terms of value, this agreement surpasses all previous sponsorship deals signed in past seasons.

In addition to featuring its brand in the main space on the jersey, the company will also appear on training uniforms, stadium assets (such as the big screen and field boards), and on the club’s social media platforms. Marketing activations will also be carried out throughout the year. Beyond men’s football, the agreement may also extend to other sports, which will be defined by both parties in the coming days.

“I’m proud to sign this agreement, which will be extremely beneficial for the club. It also demonstrates the strength of the Avaí brand and the value we can offer our commercial partners. We have big goals this year and will continue to seek further support to strengthen the institution in every aspect,” said Júlio César Heerdt, President of Avaí.

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“It is a great pleasure for 1PRA1.BET.BR to announce our partnership with Avaí. Walking side by side with such a traditional club beloved by its fans is a point of pride for all of us. We strongly believe in the power of this union: the number one football club in Santa Catarina now paired with the number one entertainment platform. We’re very excited to take this step and confident that we will achieve great things together!” celebrated Tiago Grecco, Marketing Director at 1PRA1.BET.BR.

“We always work in Avaí’s best interest to bring more opportunities and valuable resources that can be reinvested into the club. This deal represents another collective effort by everyone here to strengthen Avaí in pursuit of even greater goals. We thank the leadership at 1PRA1.BET.BR for their trust, and I’m certain we’ll build a great relationship with mutual benefits for both the company and the team,” added Rodrigo Florenzano, Avaí’s Business Director.

In addition to 1PRA1.BET.BR, Avaí has sponsorship agreements with Genial Investimentos, WOA, Liderança, UniCesumar, and JTA Empreendimentos, as well as Volt Sport, the club’s official sportswear supplier.

The award-winning crash game Aviatrix has received certification for Brazil’s online gaming market, ensuring full compliance in the market.

Aviatrix has been granted full Federal Certification to offer its games via licensed operators in the country. Meanwhile, Aviatrix has also acquired a dedicated certification for the state of Paraná.

This means Brazilian players can now enjoy the most innovative crash game on the market –  one that has already gained a loyal following across Latin America.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “This is a huge milestone for Aviatrix. Brazil is one of the most exciting, newly-regulated markets in the world. There is massive demand for high-quality content, and that’s why we know Aviatrix is going to thrive. We’re looking forward to bringing the game to the country via some world-class partners. Get ready for takeoff.”

Aviatrix has been rapidly expanding in Latin America over recent months, including in Peru and Colombia.

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The company was also named ‘Rising Star in Casino’ at last year’s SBC Awards Latinoamérica.