PlayUZU.bet.br and BacanaPlay.bet.br and to make a splash in the brand new regulated Brazilian market

Global gaming powerhouse SkillOnNet is among the first companies to receive provisional authorisation to operate in Brazil. The first SkillOnNet localised brands to launch in the newly regulated market are PlayUZU.bet.br and BacanaPlay.bet.br, two already successful European and Latam casinos but with very different features and USPs providing a wider choice to casino players in Brazil.

The licence represents a new milestone in the Latam market for the Malta-based gaming and entertainment giant. In recent years, SkillOnNet, through its awards winning PlayUZU brand, has made inroads into the regulated markets of Mexico, Peru, and Buenos Airies City in Argentina.

The new licensing regime came into force on January 1, 2025 after Brazil’s president Luiz Inácio Lula da Silva signed a bill into law to regulate and tax online gaming in December 2023.  Regulatory intelligence analyst Vixio predicts Brazil’s online gaming and betting will exceed $2.9bn in annual gross revenue in 2025, rising to almost $6.3bn in 2028.

Since its launch in Portugal in 2020, BacanaPlay has become a household brand name. In Portuguese, the world “bacana” means “cool,” which encapsulates the fun, friendly vibe of the brand.

PlayUZU.bet.br is the Portuguese language version of SkillOnNet’s flagship Spanish brand, which has already proved hugely popular in Latin America. PlayUZU is marketed as a “fair” online casino that offers players a unique package of benefits including no wagering requirements and money back on every bet, win or lose.

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SkillOnNet operates more than 40 brands in multiple regulated markets, globally. It also boasts one of the richest and most diverse gaming platforms in the world, with premium casino content from top software providers and a host of exclusive slots and dedicated Live casino tables.

Pedro Garcia Country Manager for Brazil at SkillOnNet said: “We believe Brazil will quickly become one of the biggest online gaming markets in the world. Our goal is to be a tier-one casino operator in this hugely significant new market by investing aggressively in marketing and brand development and establishing a strong local team. Our licensing in Brazil is a reflection of our commitment to regulatory compliance and to fair and responsible gaming, and we’re excited to showcase our specially localized high-quality content to a massive new audience.”