Latest News
Movers and Shakers: How awager plans to redefine online casino gaming in the European market
“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.
Can you introduce the awager product and tell us about your company’s aims in the European market?
With awager’s unique products, we aim to usher in a new era of casino gaming in Europe. Our products bridge the gap between traditional land-based casinos and online gaming by allowing players to access land-based slot games remotely. We use modular design, the latest in streaming and audio technology, and a cutting-edge, user-friendly interface to allow players to experience the sights and sounds of a real casino wherever they decide to play.
This product is a unique proposition in the iGaming industry. We have already established ourselves as a presence in North America, including launching the third iteration of our product with Loto Quebec.
Our aim is to provide players with a more authentic and immersive online gaming experience and after finding success in North America, we are now excited to introduce our product to European audiences.
Which markets will be a priority for awager as you expand into Europe, and why?
We have laid out a detailed roadmap for our European expansion. At the forefront of our strategy is a commitment to focusing exclusively on regulated markets, ensuring compliance and sustainability in our operations.
The United Kingdom is going to be a key target. It is undoubtedly the busiest and most dynamic market on the continent, and it offers a huge player base hungry for something fresh and exciting. This will help give us a strong foothold in the region and present plenty of growth opportunities for us as a company.
Sweden will also be a priority during our first wave. Swedish players have a strong affinity with land-based casinos, and as they begin to close down, we find ourselves uniquely positioned to step in and quench that thirst for a physical gaming experience. The Netherlands will also be an important market.
Once we have established a presence in these key markets, we will turn our attention to other regulated markets like Spain, Switzerland, Romania, and Greece. There is plenty of appetite in these countries for something different, and that is exactly what awager can bring to the table.
Are customer tastes significantly different in Europe compared to North America, and if so, how does awager intend to navigate this?
I don’t think there are too many major differences. America has a much stronger land-based culture than Europe, but European players are much more accustomed to online play, which is where our action takes place.
We anticipate some differences in spending habits. Generally speaking, American players tend to gravitate toward higher stakes games compared to their European counterparts, largely due to regulation and cultural differences.
However, all indications point towards European players strongly embracing our products with the same enthusiasm that has characterised our success in the American market. Given that Europe represents a much larger potential market, we have extremely high ambitions over the next years.
What are some of the biggest trends impacting the European market right now? And how is awager positioned to capitalise on them?
Innovation has been the industry’s buzzword for the last few years. Operators are relentlessly seeking to introduce fresh and exciting offerings that will captivate their players, and we are uniquely positioned to meet this demand.
Players are looking for more from their online casino experience, and operators are looking for innovative ways to attract more players. Our product is the ideal link between these two needs, enabling operators to draw in high-stakes players from traditional land-based casinos while appealing to players who crave a more authentic and fresh casino experience.
There is also a real movement towards creating a more authentic gaming experience. Our products cater to that need by using the latest streaming and sound technology to immerse players in the experience. One of the most consistent pieces of feedback we receive from both players and operators is that they can not quite grasp how real the whole experience is.
What are some of the biggest barriers to entry in the European market?
The biggest challenge for most companies looking to break into the European market is navigating regulations. We want to be in as many markets as possible, but we will strictly only work in regulated markets, which does rule out some countries.
Of course, there are also some regulatory hoops we need to jump through in each market, but our product is well-set to do that.
The post Movers and Shakers: How awager plans to redefine online casino gaming in the European market appeared first on European Gaming Industry News.
NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.
The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.
This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.
Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.
Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”
Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”
The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.
Soft2Bet continues its strategic expansion in Romania through its rapidly growing online entertainment brand, Don.ro, which has entered a multi-year agreement as the main sponsor of CFR 1907 Cluj, one of Romania’s leading football clubs.
Beginning with the 2025-26 Liga 1 season, leading Romanian brand Don.ro’s logo will feature prominently on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj also includes a slate of live and digital activations powered by Soft2Bet’s innovative platform, designed to deepen fan engagement.
“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.
We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.” — Cristian Balaj, CFR Cluj President.
The partnership between Soft2Bet and CFR Cluj brings together Don.ro’s award-winning online gaming brand and a club with a rich history of success, including eight league titles, four Romanian Cups, and four Super Cups. Both sides are driven by a commitment to high performance, bold ambition, and fresh ideas, which makes this collaboration especially well-aligned.
“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.
At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.” — Marius Mirasovici, Official representative of Don.ro brand
The partnership is designed to deliver real value to Don.ro’s players and the wider local community. With Soft2Bet’s backing, Don.ro will launch a range of activations tailored to Romanian audiences, such as exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives, bringing fans closer to the action and rewarding their loyalty in meaningful ways.
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted: “At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision,combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”
Launched in 2024 and recognised as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, Don.ro delivers over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which enhances player engagement through mission-based features and in-game challenges.
The post Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement appeared first on European Gaming Industry News.
Here are this weeks latest slots releases compiled by European Gaming
PG Soft has served up a classic slot with its Diner Frenzy Spins. This is a 5-reel, 4-rows video slot featuring connecting ways and sticky symbol respins. Diner Frenzy Spins is set within a vibrant, retro-futuristic diner with a buzzy atmosphere thanks to a playful soundtrack. During any spin, the Mystery Respin may be randomly triggered while the reels are spinning.
ELA Games calls back to a classic yet luxurious gaming experience with its new title, Juicy Crystal. The game offers a unique and modern twist on the beloved and familiar fruit machine format, featuring timeless symbols and rich visuals. The studio’s trademark attention to detail and quality delivers a game that’s exciting, memorable and elegant.
Amusnet presents its newest Online Casino portfolio expansion – a royal-themed slot filled with exciting bonus features. The release adds to the fun of the player-favourite Extra Crown game series, this time with six reels and 100 paylines, top-notch graphics and a vibrant soundtrack. A total of 11 symbols are scattered across the now six reels and 40 fixed paylines, along with some special features that make the gameplay more engaging and fun.
Play’n GO illuminate their classic Moon Princess universe once more with Moon Princess Stargazing, a grid slot set among icy stars and rising multipliers. Set beyond Neptune in the icy reaches of the Kuiper Belt, Moon Princess Stargazing marks a radiant new chapter in one of Play’n GO’s most celebrated series. Players reunite with Star, Nova and Astra – the celestial trio whose powers help forge constellation connections and unlock sky-high wins.
Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza, a thrilling 6×5 cascading slot adventure from Booming Games! Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.
The post Week 27/2025 slot games releases appeared first on European Gaming Industry News.
-
AGCO5 days agoAGCO Fines Great Canadian Casino Resort Toronto $350,000 for Serious Regulatory Violations Linked to Impromptu After-Party on Gaming Floor
-
Africa5 days agoALA Hosted Seminar on Artificial Intelligence and Cybersecurity
-
Canada5 days ago
IGT and Atlantic Lottery Sign Eight-Year Video Lottery Central System Technology Agreement
-
Latest News5 days ago
Unlock Top-Tier Deals and Careers: Parimatch joins iGB L!VE 2025
-
Blokotech5 days ago
Blokotech unveils Cristian Tonanti as new Casino Partnership Manager
-
First5 days ago
FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth
-
Latest News5 days ago
Juicy Wins, Crystal Clear: ELA Games Releases New Luxury Title
-
Africa4 days ago
DRC Signs MoU for Public-Private Partnership with Burundi’s East African General Trade Company
