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The game has changed for online casinos
David Natroshvili, founder of SPRIBE, the company behind Aviator, assesses the state of play for online casinos as we come to the end of 2024
For me, 2024 will go down as the year that changed the game for online casinos.
Over the past 12 months, a revolution has swept across the market in a way we’ve not seen before. From the games players play to the ways they pay, things are changing and they are changing fast.
Slots no longer dominate game lobbies and where once players used to prefer to deposit with debit cards, it’s now crypto such as Bitcoin and Ether.
The companies providing the games players play have changed, too, with some now considered among the most innovative technology and entertainment companies on the planet.
This includes SPRIBE, the company I founded.
So, what have been the biggest changes we’ve seen in 2024 and what impact have they had on the sector? Let’s get into it.
Slots no longer dominate game lobbies:
For many years, it’s been blockbuster slots from the top-tier providers that have dominated online casino game lobbies and certainly topped the player charts.
But that’s not the case anymore.
Increasingly, players are being drawn to non-traditional content in the form of Mines, Hi-Lo, Goal, Plinko and of course, Crash.
SPRIBE developed the original crash game, Aviator, which now has more than 42 million monthly players across the 4,500+ online casinos that offer it.
For those that give it a full marketing push at launch, it can account for more than 10% of total casino GGR – a remarkable figure when you think about it.
Online casinos must now offer non-traditional games if they are to engage Millennial and Gen Z players, but also meet the changing preferences of existing players.
Crash games in particular have broad appeal because of the fast-paced big risk/big reward gameplay. That Aviator is multiplayer and packed with social interaction has also been key to its success.
It’s why they are so popular with all player types and why titles such as Aviator can have a direct and significant impact on casino GGR.
Crypto casinos setting the standard for others to follow:
Aviator gets much of its DNA from the fascinating world of crypto casinos which continue to push boundaries when it comes to engaging with players and the experiences they deliver.
Regulators remain cautious when it comes to crypto, but you only need to look at the runaway success of the biggest crypto casinos to see consumer demand is incredibly strong.
Crypto casinos gave birth to non-traditional content, wrapping gambling elements around popular video games such as Minesweeper and for me, they continue to set the benchmark.
Not only that, but these casinos understand how to connect with players where their attention can be found – streaming, social media, etc – and have such powerful brand values and identities.
Then of course you have the way crypto is connected to the entire experience, and how these operators have ensured the smoothest UX.
Traditional online casinos need to take note and step up to the mark being set or risk losing more players to these brands.
Game providers entering multi-million-dollar marketing partnerships:
One of the biggest changes for me has been how studios are now directly marketing their games to players – again, this is something we have pioneered with Aviator.
This includes our first-of-its-kind partnership with the UFC which sees the Aviator logo appear inside the Octagon at Fight Night and PPC events.
It also created a brand ambassador fund which allows us to run marketing campaigns with superstar athletes such as Alex Pereira.
Other studios – I won’t say who – have entered similar deals but not quite to the same degree. We are also close to unveiling another major deal in the coming weeks.
These marketing deals drive huge awareness for Aviator and ultimately mean operators must add it to their lobbies to meet player demand.
So, there you have it – this is how the game has changed for online casinos in 2024, and I expect the pace of evolution to be just as fast in the coming 12 months.
The post The game has changed for online casinos appeared first on European Gaming Industry News.
Galaxsys, the award-winning games developer, is proud to announce the launch of Olympian Legends, a new slot game that brings the power and majesty of ancient mythology to life.
More than just a tribute to ancient mythology, Olympian Legends combines breathtaking visuals, innovative features, and dynamic gameplay, promising players an unforgettable journey through the myths of Olympus. As players progress and reveal mythic features, they face the power of ancient gods. With cascading symbols and exciting bonuses, the game delivers a dynamic adventure that’s truly worth exploring.
This marks the third slot title that Galaxsys has announced over the last two months, following the launches of Funny Faces: Hoglet-Moglet and El Dorado.
What Makes Olympian Legends Special
Olympian Legends stands out by blending rich narrative elements with innovative slot mechanics. The progress bar on the right side of the grid consists of five elements. Each time a winning combination is formed, the progress bar fills from bottom to top, triggering a mythical feature when an element is completed. Additionally, the Buy Bonus option allows players to take fate into their own hands, enabling them to access the bonus game at any time they choose.
Dynamic animations and sound design ensure every encounter with Zeus, Poseidon, and more characters feels like stepping into an epic saga rather than playing a traditional slot.
Vigen Safaryan, CPO at Galaxsys, commented: “Olympian Legends combines strong gameplay mechanics with a detailed and dynamic theme. Our goal was to deliver a slot that feels rewarding to play while offering players a more refined experience through mythology. We paid special attention to balancing the game’s features to ensure that the experience feels dynamic, without overwhelming the player. From the visuals and animations to the way the bonuses unfold, every element was designed to create a journey that feels both entertaining and authentic.”
Olympian Legends is now live and available for Galaxsys’ global network of partners.
The post Olympian Legends: Galaxsys’ New Slot Game Inspired by Ancient Myths appeared first on European Gaming Industry News.
Conferences in Europe
Inaugural iGaming Event for Technology Leaders: Technology in Gaming Conference 2025
The iGaming industry is getting a dedicated space for its most forward-thinking technical leaders with the launch of the Technology in Gaming Conference 2025 (TiG 2025) — an exclusive new event created specifically for CTOs, CIOs, and senior technology stakeholders in the iGaming world.
Taking place on 1st July 2025 as part of London iGaming Week in partnership with iGB Live!, this specialist conference will bring together some of the most innovative minds in technology to explore the future of cybersecurity, infrastructure, artificial intelligence, compliance, and scalability. TiG 2025 is designed to give technical leaders a forum tailored to the real challenges and opportunities shaping iGaming today and in the years to come.
“I am delighted to see other organisers bringing their own events that meet the need of specialist verticals within the industry as part of London iGaming week. The team at iGB L!VE are pleased to be able to support this event, and encourage iGaming senior IT professionals to join what we know will be an event that offers excellent content and networking opportunities for them” said Naomi Barton, Portfolio Director at Clarion – Organiser of iGB Live!
Topics on the agenda include:
- Scalable architecture & infrastructure
- AI & machine learning in iGaming
- Compliance & security in regulated markets
- Future-ready platform innovation
- Engineering teams, DevOps, and automation
“As an industry driven by technology I think it’s important to create a space that speaks specifically to the leaders developing and driving the change that has such a big impact on the growth and development of such an exciting sector” commented Shona ODonnell, Event Director.
Pretty Technical, a leading provider of iGaming software and platform solutions, is proud to be named the headline sponsor of this inaugural event. The company’s commitment to innovation and modern architecture makes it a natural fit for an event designed to shape the next chapter of gaming tech.
“As a business that thrives on building technology designed for the next decade, not the last, we’re thrilled to support TiG 2025 and connect with the talented tech leaders shaping the future of iGaming,” said Emma Blaylock, CEO Pretty Technical.
The event is also sponsored by Claranet, experts in modernising and managing critical applications and infrastructure 24×7, and Marshall Wolfe, a dedicated hiring consultancy specialising in digital and technology sectors.
Registration is now open with tickets currently discounted by £200 until 31st May.
The post Inaugural iGaming Event for Technology Leaders: Technology in Gaming Conference 2025 appeared first on European Gaming Industry News.
EveryMatrix Press Releases
EveryMatrix goes ‘back to where it all began’ with new London office opening
EveryMatrix has opened a new central London office, 17 years after it was founded in the UK capital.
Located in the heart of the city on the 25th floor of the newly opened 258,000 sq ft HYLO building in Old Street, London, the premium office space is home to various EveryMatrix teams, including several members of its OddsMatrix sports platform division.
The HYLO has been described as one of London’s most exciting new buildings, boasting a high rise tower and large, efficient podium floors plus roof gardens and new public spaces all within the popular Shoreditch area.
Team members include UK-based ex FSB Technology employees who have successfully integrated into EveryMatrix, following its acquisition last year. Many of the team have been responsible for delivering the Group’s new horse racing product.
Built from the ground up in just six months, the EveryMatrix racing product is fully managed by the expert, award-winning former-FSB trading team in London. The solution offers a wide range of global content, round the clock streaming, multiple derivative markets, granular price management and dynamic cross-product bonusing.
Designed to appeal to core racing markets such as the UK & Ireland and South Africa, customers also benefit from integration into EveryMatrix platform technology, offering increased scale, next generation user experience, enhanced bonusing and increased automation.
The new EveryMatrix London office is the third new global location to be opened this year with Chang Mai in Thailand and Cebu in the Philippines welcoming teams in March. This takes the total number of global EveryMatrix offices to 15 employing more than 1,400 staff.
The EveryMatrix workforce has increased by 40% since last March when the company announced its 1,000th employee while simultaneously cutting the ribbon on a state-of-the-art, sustainably developed and built office for more than 500 staff in Bucharest.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “We’re back where it all began when Stian [Hornsletten] and I co-founded the business in 2008. This new opening brings back so many fond memories and I’m personally delighted to see the business come back full circle.
“The space is magnificent and one of the best I’ve ever seen offering our teams here superb working conditions, multiple benefits and the ideal central London location.
“Our growth is showing no bounds and this new UK location highlights just how ambitious we are to continue growing and working with premium, tier-1 customers who we can now host in one of Europe’s best cities.”
The post EveryMatrix goes ‘back to where it all began’ with new London office opening appeared first on European Gaming Industry News.
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