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Pollard Banknote Congratulates Slovakia’s Niké on Record-breaking Instant Ticket Sales
Pollard Banknote Limited has congratulated Niké (“the Lottery”), Slovakia’s largest betting company, on its outstanding success in achieving record-breaking instant ticket sales over the last several years. Since 2018, Niké’s instant ticket sales have grown by over 52%—making it one of the fastest-growing lotteries in Europe. Most recently, Niké attained consecutive record sales in fiscal years 2022 and 2023 and 2024 is set to surpass last year’s impressive performance.
As Niké’s exclusive instant ticket partner since 2013, Pollard Banknote collaborates closely with the Lottery, offering expertise in portfolio management and a wide array of sales-driving print innovations. Niké’s continued success is propelled by a forward-thinking instant ticket marketing strategy that prioritizes the development of eye-catching games, delivering value to players, carefully planned portfolio design and retail expansion.
By strategically incorporating Pollard Banknote’s cutting-edge print innovations across all price points, Niké offers a rich portfolio of bold designs to maximise appeal to players. Niké leverages the company’s industry-leading Scratch FX products, specialty inks, and innovative concepts such as Jumbo Pop ‘n’ Play to effectively increase game visibility and drive sales. For instance, for the game DVOJITÁ VÝHRA (DOUBLE WIN), the Lottery used Spectrum Scratch FX Duos to produce a striking ticket design with two contrasting holographic patterns, which delivered great results—it sold 20% higher than the average non-holiday €5 game. Niké has also utilised Pollard Banknote’s digital printing capabilities to launch the highly successful Kapitán GECO (Captain GECO) series of games, distributed exclusively at GECO retailers and tied into GECO’s loyalty programme.
Pollard Banknote has worked closely with Niké to optimise its product portfolio—increasing launches from 10 in 2017 to 25 in 2023, with a variety of options to ensure broad player appeal, including different play mechanics, price points, prize structures and ticket designs. Drawing on Pollard Banknote’s strategic advice, in October of 2023 Niké launched its first-ever €30 game, DELUXE 30—a large, folded ticket featuring Spectrum Scratch FX, offering players 30 games inside—and it became one of Niké’s top-selling games during the 2023 holiday period. Niké also strategically expanded its holiday offerings in 2023 to include games at the €10 price point, as well as released its first holiday family. Building on the sell-out success of the 2022 €5 holiday game Vianočný žreb (Christmas Ticket), Niké launched the Vianoce (Christmas) family of games at the €2, €5, and €10 price points. The family’s cute critters were once again embraced by Niké’s players, with the €10 game featuring Scratch FX almost entirely sold through during the holiday season.
“We are thrilled with how successful our partnership has been, and in particular with achieving two years in a row of record instant sales. Pollard Banknote has been an unwavering partner—constantly bringing new ideas, captivating artistic design, and portfolio recommendations that contribute to our success. We look forward to continuing to work together to provide innovative and fun games to our players,” said Marián Jamrich, Lottery Director of Niké.
“Congratulations to Niké, whose enthusiasm for innovation and implementation of proven growth strategies have led to impressive sales growth year after year. It’s always a pleasure to work with forward-thinking lotteries like Niké, and in the coming years of our partnership we look forward to delivering more outstanding games for Niké’s players,” said Laura Kroeker, Director of Sales & Marketing at Pollard Banknote.
The post Pollard Banknote Congratulates Slovakia’s Niké on Record-breaking Instant Ticket Sales appeared first on European Gaming Industry News.
Following the successful prosecution of the Peninsula Club in Dromana, Victorian Gambling and Casino Control Commission (VGCCC) CEO Annette Kimmitt AM reiterated the regulator would continue to crack down on venues that allow children to enter poker machine areas.
The Magistrates’ Court of Victoria fined Victorian Amateur Turf Club, the venue owner, $7000 for 2 breaches of the Gambling Regulation Act 2003 (Vic) and ordered it to pay VGCCC costs of $3500. No conviction was recorded.
Ms Kimmitt said: “This is a warning to every venue. The onus is on you to ensure that children cannot and do not enter the gambling area or participate in any gambling activity, even if they’re with an adult.
“Equally, staff must be adequately trained and present in the gambling area to supervise while machines are in use.
“Research tells us that people who begin gambling at a young age are at greater risk of developing gambling problems as an adult.
“The rules exist to protect children from exposure to, and harm from, gambling.”
On 10 June 2023, a child entered the gambling area of the Peninsula Club twice and was able to use the poker machines on both occasions. During the second visit to the area, while with adults, the child used a poker machine for about 5 minutes, until staff intervened.
Magistrate Ayres considered the venue’s self-reporting, its lack of prior convictions, early plea and remediations implemented to reduce the chance of future offending.
The post VGCCC Continues Crackdown on Underage Gambling appeared first on European Gaming Industry News.
AskGamblers hits a new milestone by surpassing 700,000 registered members on the website. Since 2006, AskGamblers provides accurate and reliable information on online casinos, sportsbooks, bonuses and more, with the motto Get the Truth. Then Play.
The website has grown, but not only in numbers. In 2024, AskGamblers introduced a comprehensive sports betting section where users can access sportsbook reviews, live scores, odds calculators and find exclusive deals.
Additionally, AskGamblers hosts the annual AskGamblers Awards, a prestigious event where players can nominate and vote for their favourites in four categories: Best Casino, Best New Casino, Best New Slot and Best Sportsbook, but six additional industry awards are handed out during the gala ceremony.
Dijana Radunović, General Manager at AskGamblers, said: “Reaching the milestone of 700,000 registered players is remarkable. It’s great to see new players coming in daily, but the fact that they remain active is what’s truly special!”
The post AskGamblers Surpasses 700,000 Registered Members appeared first on European Gaming Industry News.
Formula 1 have announced that ALT Sports Data has joined the sport as Official Betting Data Supplier to drive engagement and growth in the Formula 1 betting ecosystem.
The partnership will see the San Diego-based company – a leader in trading and consumer data for action and emerging sports – drive responsible and regulated sports betting on F1.
ALT Sports Data will develop betting-focused real-time predictive analytics for Formula 1, as well as proprietary data and priced odds solutions for the wagering industry, enabling fans to bet on new and exciting markets knowing that the data that sits behind the betting system is accurate, consistent and ratified.
This marks a significant milestone in the evolution of Formula 1 betting, expanding market opportunities and offering fans new ways to interact with the sport’s high-speed action.
Emily Prazer, Chief Commercial Officer at Formula 1, said: “Sports betting is an increasingly important part of the global fan experience, and Formula 1 is committed to delivering new and entertaining ways for our audiences to engage with the sport.
“We are delighted to partner with ALT Sports Data, whose expertise in bespoke sports betting markets and analytics makes them the perfect partner to help us drive forward in this exciting new chapter.”
Todd Ballard, Co-Founder and Chief Marketing Officer of ALT Sports Data, added: “Formula 1 is one of the biggest and most prestigious global sports brands, captivating a large and passionate fanbase of 750 million people worldwide.
“It has an unmatched combination of speed, strategy, and innovation, so we are thrilled to reimagine the sports betting experience for both Formula 1 fans and sports bettors alike by leveraging our industry-leading capabilities in pricing, live markets, and micro-market solutions. Our goal is to create deeper engagement, enhance the live race experience, and drive meaningful connections between Formula 1 and its dedicated global audience.”
The post Formula 1 Appoints ALT Sports Data as Official Betting Data Supplier appeared first on European Gaming Industry News.
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