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European Casino Association Launches Strategic Supplier Partnership

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During the ECA Casino Industry Forum, hosted by HIT universe of fun in Nova Gorica, Slovenia, the European Casino Association (ECA) announced the establishment of the ECA Strategic Supplier Partnership, an initiative to foster collaboration between the association and select partners supplying the land-based casino sector. This exclusive partnership aims to enhance industry cooperation and facilitate dialogue with policymakers and stakeholders on matters of mutual interest.

The ECA welcomed four major suppliers as its inaugural Strategic Supplier Partners: Aristocrat, IGT, Light & Wonder and Novomatic. This partnership marks a new era of cooperation within the European gaming landscape.

The partnership aims to advance responsible practices within the licensed gaming sector while fostering a collaborative environment for industry stakeholders. By facilitating dialogue with European authorities, the members seek to address crucial issues and promote fair regulatory frameworks.

This initiative will explore various aspects of the industry, including equipment standardisation, enhanced security measures, and strategies to combat illegal gambling. Additionally, the partnership will serve as a platform for networking and knowledge exchange, connecting suppliers with operators and promoting responsible gaming practices alongside compliance. Through these efforts, the ECA Strategic Supplier Partnership strives to contribute to the sustainable growth and integrity of the European casino landscape.

Erwin van Lambaart, Chairman of the European Casino Association, said: “We are pleased to welcome Aristocrat Gaming, IGT, Light & Wonder and Novomatic as the founding members of the ECA’s Strategic Supplier Partnership. This collaboration allows us to share diverse perspectives and work towards solutions that benefit the entire gaming community, while respecting the distinct roles of operators and suppliers.”

“Light and Wonder are honoured to be collaborating with the ECA on this strategic partnership. We have long considered that casino operators, trade bodies and suppliers need to work closely together on issues that impact the future of our industry and this partnership represents a great opportunity to actively address those challenges together,” said Jon Lancaster, Vice President of Sales, EMEA.

“As Europe´s largest gaming technology group, NOVOMATIC is pleased to join other major suppliers in laying the foundation for the ECA Strategic Supplier Partnership. In this exclusive collaboration, we look forward to shaping the future of European gaming in a responsible and sustainable way, fostering collaboration across the industry and upholding the highest standards of compliance and player protection. We are excited to partner with the European Casino Association and firmly believe that together we can promote the long-term success of the industry,” Stefan Krenn, Member of the Executive Board NOVOMATIC AG.

“Aristocrat Gaming is pleased to be a part of the newly formed ECA partnership. Our aim is to work alongside the ECA and other suppliers to expand our collective influence in the region when it comes to regulatory reform and the evolution of gaming in EMEA,” said Marcel Heutmekers, vice president of sales and operations EMEA for Aristocrat Gaming.

“IGT is pleased to join the European Casino Association’s Strategic Partnership Alliance and collaborate with other global gaming suppliers to help drive growth opportunities for our customers and to shape a positive framework for the future of casino gaming across Europe,” said David Flinn, IGT SVP EMEA, Canada and LatAm Gaming Sales.

The post European Casino Association Launches Strategic Supplier Partnership appeared first on European Gaming Industry News.

Brazil

RubyPlay launches casino titles on Flutter-owned Betnacional in Brazil

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RubyPlay has launched its casino games with Betnacional in Brazil, extending its reach in the country’s regulated iGaming market. The rollout was announced on 22nd July 2026 and involves Flutter-owned Betnacional via Flutter Brazil.

According to the companies, the partnership was facilitated by Flutter Brazil, the Brazilian arm of Flutter Entertainment formed following its acquisition of NSX Group, the creators of Betnacional.

Betnacional is now live with a selection of RubyPlay Studio titles including Brilliant Gems and Gummy Giga Match®. The operator has also added Koala Games content, including Voltage Blitz® Zeus Up and other releases from the Voltage Blitz® series.

Dima Reiderman, Chief Commercial Officer at RubyPlay, said: “Betnacional is a major player in Brazil’s regulated market, and this partnership represents an important milestone in our continued growth across LatAm. Partnering with one of Brazil’s leading operators further strengthens our position in one of the industry’s most dynamic regulated markets and reinforces our commitment to delivering content that resonates with local audiences.

“Our layered studio ecosystem allows us to combine speed to market, localised content and a broad range of player experiences, making us a strong long-term content partner for leading operators such as Betnacional.”

Frederico Cunha, Head of Games at Flutter Brazil, added: “We are always looking for opportunities to enhance our casino proposition and diversify the content available on our platform.

“Bringing RubyPlay’s games to Betnacional supports that goal and provides our players with access to additional entertainment options.”

The post RubyPlay launches casino titles on Flutter-owned Betnacional in Brazil appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Brazil

DEGEN Studios goes live with Superbet in Brazil

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Deal adds DEGEN’s full current catalogue to Superbet, with future slot releases planned for rollout.

DEGEN Studios has launched its games with Superbet in Brazil, making the studio’s full existing catalogue available to the operator’s players, with future releases also set to be added.

Superbet is the leading commercial brand of Super Technologies and is described by the company as a top-three ranked operator in Brazil. The rollout positions DEGEN’s current and upcoming titles within Superbet’s casino offering in the market.

Titles included in the launch include Plague City. DEGEN also flagged upcoming title Howl N’ Huff as part of its planned content roadmap for Superbet.

Danny Gordon, Head of Studio at DEGEN Studios, said: “Superbet is exactly the kind of brand we want to partner with. It has built a strong audience in Brazil and a reputation for delivering entertainment-led experiences. That is the type of stage our games are made for.”

Caterina Chatzipantazi, Director of Commercial Partnerships – Gaming at Super Technologies, added: “We always explore new ways to thrill our customers, and this partnership exemplifies this mindset. DEGEN Studios brings a very different energy to the casino mix. Their games have a clear sense of identity, with worlds and mechanics that feel distinct from more conventional content. For us, this partnership adds something novel to the player experience, building on a strong portfolio of proven games while introducing innovations that can potentially shape the future of entertainment.”

The post DEGEN Studios goes live with Superbet in Brazil appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Gambling Zone rolls out casino comparison tool for UK players

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Interactive feature lets users compare licensed UK online casinos by bonuses, games, payout times and Gambling Zone ratings.

Gambling Zone has launched the Gambling Zone Casino Comparison Tool, a new feature aimed at helping UK players compare online casinos in one place.

The tool allows side-by-side comparisons of “trusted UK online casinos,” pulling together information including casino bonuses, free spins, game selection and payout times. Gambling Zone also assigns each casino an overall rating based on its review process, giving users a single view for assessing differences between brands.

Michael Vella, Brand Manager at Gambling Zone, said: “Choosing an online casino shouldn’t mean opening dozens of browser tabs just to compare bonuses, wagering requirements or withdrawal times. We wanted to build a tool that puts all of the important information in one place, making it quicker and easier for players to compare licensed operators and decide which one is right for them.

“The comparison tool is another step in our commitment to creating genuinely useful resources for players. Alongside our expert reviews and casino guides, it’s designed to give users greater transparency and confidence when choosing where to play.”

Gambling Zone said the launch is part of a wider strategy to build practical decision-support tools alongside its reviews, guides and educational content. The Casino Comparison tool is now live.

The post Gambling Zone rolls out casino comparison tool for UK players appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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