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European Casino Association Launches Strategic Supplier Partnership
During the ECA Casino Industry Forum, hosted by HIT universe of fun in Nova Gorica, Slovenia, the European Casino Association (ECA) announced the establishment of the ECA Strategic Supplier Partnership, an initiative to foster collaboration between the association and select partners supplying the land-based casino sector. This exclusive partnership aims to enhance industry cooperation and facilitate dialogue with policymakers and stakeholders on matters of mutual interest.
The ECA welcomed four major suppliers as its inaugural Strategic Supplier Partners: Aristocrat, IGT, Light & Wonder and Novomatic. This partnership marks a new era of cooperation within the European gaming landscape.
The partnership aims to advance responsible practices within the licensed gaming sector while fostering a collaborative environment for industry stakeholders. By facilitating dialogue with European authorities, the members seek to address crucial issues and promote fair regulatory frameworks.
This initiative will explore various aspects of the industry, including equipment standardisation, enhanced security measures, and strategies to combat illegal gambling. Additionally, the partnership will serve as a platform for networking and knowledge exchange, connecting suppliers with operators and promoting responsible gaming practices alongside compliance. Through these efforts, the ECA Strategic Supplier Partnership strives to contribute to the sustainable growth and integrity of the European casino landscape.
Erwin van Lambaart, Chairman of the European Casino Association, said: “We are pleased to welcome Aristocrat Gaming, IGT, Light & Wonder and Novomatic as the founding members of the ECA’s Strategic Supplier Partnership. This collaboration allows us to share diverse perspectives and work towards solutions that benefit the entire gaming community, while respecting the distinct roles of operators and suppliers.”
“Light and Wonder are honoured to be collaborating with the ECA on this strategic partnership. We have long considered that casino operators, trade bodies and suppliers need to work closely together on issues that impact the future of our industry and this partnership represents a great opportunity to actively address those challenges together,” said Jon Lancaster, Vice President of Sales, EMEA.
“As Europe´s largest gaming technology group, NOVOMATIC is pleased to join other major suppliers in laying the foundation for the ECA Strategic Supplier Partnership. In this exclusive collaboration, we look forward to shaping the future of European gaming in a responsible and sustainable way, fostering collaboration across the industry and upholding the highest standards of compliance and player protection. We are excited to partner with the European Casino Association and firmly believe that together we can promote the long-term success of the industry,” Stefan Krenn, Member of the Executive Board NOVOMATIC AG.
“Aristocrat Gaming is pleased to be a part of the newly formed ECA partnership. Our aim is to work alongside the ECA and other suppliers to expand our collective influence in the region when it comes to regulatory reform and the evolution of gaming in EMEA,” said Marcel Heutmekers, vice president of sales and operations EMEA for Aristocrat Gaming.
“IGT is pleased to join the European Casino Association’s Strategic Partnership Alliance and collaborate with other global gaming suppliers to help drive growth opportunities for our customers and to shape a positive framework for the future of casino gaming across Europe,” said David Flinn, IGT SVP EMEA, Canada and LatAm Gaming Sales.
The post European Casino Association Launches Strategic Supplier Partnership appeared first on European Gaming Industry News.
game launches
Greentube adds Piggy Prizes Railroad Rumble to its slot franchise
Greentube, NOVOMATIC’s Interactive division, has launched Piggy Prizes
Railroad Rumble
, the latest entry in its Piggy Prizes
slot series.
Piggy Prizes
Railroad Rumble
runs on a 5×3 grid and centres on coin and piggy pot symbols that can be collected and enhanced when the cowboy lands on the centre reel. Greentube said the cowboy acts as a wild and can trigger coin drops that feed piggy pots, which can award Free Games.
The release adds a Gold Train feature that can add and boost coin values and contribute to filling the piggy pots. Greentube said reaching the pots’ limit can trigger Super Free Games, while Free Games keep the cowboy locked on the centre reel and Super Free Games keep the Gold Train sticky on the centre reel.
The game also includes Magic Spin and Magic Rewind modifiers. Greentube said Magic Spins can randomly lock the cowboy or Gold Train on the centre reel, while Magic Rewind gives players another chance to land symbols or jackpots. A Bonus Buy option is available in the base game, which triggers the bonus round once activated.
Richard Ganster, Director of Games Strategy and Games Portfolio Management at Greentube, said: “Piggy Prizes
has become one of our standout series because of its ability to evolve while staying true to the core mechanics players enjoy. With Piggy Prizes
Railroad Rumble
, we’ve introduced a more dynamic setup and layered feature set that enhances both engagement and replayability.
“The combination of familiar mechanics with new modifiers allows us to keep the experience fresh for existing fans while also attracting new players to the franchise.”
The post Greentube adds Piggy Prizes Railroad Rumble to its slot franchise appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
Strive Gaming selected to support Resorts World Bet’s New Jersey iCasino launch
Strive Gaming has partnered with Genting’s Resorts World brand to support Resorts World Bet’s planned launch in New Jersey’s online casino market, subject to approval by the New Jersey Division of Gaming Enforcement.
Under the agreement, Strive will provide player account management services, including payments, risk management, and fraud detection.
Strive will also support development of the Resorts World New Jersey front end, including use of Strive’s mobile app, and will integrate the operator onto Strive’s “infinity engine” engagement and automation tools.
Max Meltzer, CEO from Strive Gaming said: “I am delighted to add a well-established and high-profile online casino operator such as Genting’s Resorts World to our growing list of partners in North America. Their decision to partner with us for their online launch in New Jersey is testament to the standard of our first-class platform.
“We are certain Resorts World will prove to be very popular with online players in New Jersey, just as it has with land-based players around the world, and that will in-part be driven by our market-leading platform and player account management services.”
Robert DeSalvio, President of Genting Americas East, said: “We are very aware of the success Strive Gaming has seen across North American markets so far, and this makes them the ideal partner for our player account management services.
“We’ve been really impressed by not just their technology but their team depth as well. They understood our needs and they are perfectly positioned to play a key role in our online casino launch in New Jersey. We look forward to working with them for a long time.”
The post Strive Gaming selected to support Resorts World Bet’s New Jersey iCasino launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
content distribution
ICONIC21 integrates full game portfolio with Hub88
ICONIC21 has integrated its full multi-vertical content portfolio with Hub88 under a new content agreement, giving Hub88’s operator network access to the supplier’s live casino, slots and virtual games.
Hub88 said the integration was delivered via its Casino API, enabling operators in its distribution network to add ICONIC21 content. The companies said titles are already live across several brands within Hub88’s distribution pool, with further rollouts planned in the coming weeks.
A key launch in the package is ICONIC21’s Gravity Wheel, a live game show title built around fast rounds and always-on multipliers—Saturn, Moon, Comet, and Sun. ICONIC21 said the Sun multiplier offers wins of up to 1,000x.
The agreement also covers ICONIC21’s slot and virtual game catalogue, including Las Piggas and formats such as Crash and Plinko.
“Partnering with Hub88 is a significant milestone that aligns with our focus on speed and product agility. Hub88 is respected for offering a prime environment to its operators, and seeing our full portfolio go live across their network is standing as proof of our shared standards for quality.
We look forward to a long-term relationship built on delivering high-performance content that meets the evolving needs of global players,” said Alina Mihaela Popa, Chief Commercial Officer at ICONIC21.
Hub88’s Head of Supplier Relations Jessica Inglott added: “Our objective is to provide our partners with a competitive edge, and ICONIC21’s catalog does exactly that. The inclusion of unique titles like Gravity Wheel brings a different energy to our offering. The speed at which we’ve been able to roll out these games across multiple brands speaks to the synergy between our technical teams and the quality of the product”
The post ICONIC21 integrates full game portfolio with Hub88 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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