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NBA and FDJ Announce Multi-year Extension to Their Existing Collaboration

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The National Basketball Association (NBA) and La Française des Jeux (FDJ) – the operator of the French national lottery and one of the largest sports betting companies in Europe – announced a new multi-year extension to their existing collaboration. This commitment makes FDJ, through its online sports betting brand ParionsSport, the Official Partner of the NBA in France and an Associate Partner of the NBA Paris Games 2025 Presented by Tissot , which will see the Indiana Pacers and San Antonio Spurs play two regular season games at Accor Arena on Thursday, January 23 and Saturday, January 25, 2025 in Paris.

Thanks to this expanded collaboration, ParionsSport en ligne brand customers will benefit throughout the coming seasons from exclusive prizes and unique experiences, including the opportunity to attend NBA games in the US or in Paris during the NBA Paris Games. The league will also organise “NBA Viewing Party” evenings presented by ParionsSport en ligne in several cities in France during this 2024-25 season.

As part of this extension, ParionsSport en ligne also becomes the “Presenting Partner” of the official NBA Fantasy – Salary Cap game in France, a free game that invites fans to compete throughout the regular season by building a roster of 10 NBA players under a salary cap of $100 million. Several prizes will be at stake, including a trip to attend an NBA Finals game for the big winner in France.

“We are thrilled to continue and strengthen our long-standing and successful partnership with La Française des Jeux. FDJ shares our commitment to continually innovate for passionate NBA fans in France. We look forward to continuing to deliver an authentic NBA experience for the millions of NBA fans and FDJ customers across France with a range of physical and digital activations in the coming seasons,” said Kuljeet Sindhar, Vice President of International Gaming & Data Ventures at NBA, said.

“After several years of a successful partnership with the NBA, one of the most watched competitions in the world that brings together the biggest stars in sports, we are delighted to continue this exclusive collaboration for the benefit of our customers, all NBA fans and lovers of the beautiful game. We will thus be able to continue to offer an attractive sports betting offer on the competition, but also unique experiences, particularly during the NBA Paris Games in January 2025, of which ParionsSport en ligne will be an official partner,” said Richard Courtois, Director of the Sports and Online Gaming at FDJ.

Mary Patrux, presenter of beIN SPORTS, will continue to play her role as ambassador of ParionsSport en ligne, and will host regular content around the NBA on the social networks of ParionsSport en ligne. The brand will also continue its collaboration with TrashTalk, a media covering NBA news.

The expanded collaboration will be promoted through ParionsSport online and the NBA’s digital assets, including the NBA app and the NBA’s localised social channels in France.

The post NBA and FDJ Announce Multi-year Extension to Their Existing Collaboration appeared first on European Gaming Industry News.

4 Scarab Coins

Playson unearths new Mystic Feature in 4 Scarab Coins: Hold and Win

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Playson, a leading digital entertainment provider, has unveiled a major update to its popular Cleopatra-inspired series with 4 Scarab Coins: Hold and Win. The release introduces a new Mystic Feature, enhancing the classic dual bonus gameplay and offering players fresh ways to win across the reels.

Set against a vibrant Egyptian backdrop, the game features a 5×3 grid of desert dunes under a sapphire sky. Players encounter striking hieroglyphic symbols, shimmering gold coins, and up to four coveted Scarab Coins per spin, which trigger a variety of bonus features when combined with matching-coloured Scarab Pots above the reels.

The revamped Hold and Win Bonus Game now offers three dynamic Scarab Features:

  • Mystic Feature: Landing Red Scarab Coins reveals up to six additional cells, each hiding random coin values or Jackpot Coins.
  • Multi Feature: Triggered by Violet Scarab Coins, multipliers of up to 5x are applied to empty cells or existing Multipliers, boosting potential payouts.
  • Collect Feature: Blue Scarab Coins gather the value of all symbols currently in play, including coins, Jackpots, and other Scarab Coins, maximizing wins.

Adding another layer of excitement, the Royal Scarab Coin can trigger the Royal Bonus Game, expanding the grid to 5×5 and activating one or more Scarab Features simultaneously. Players can collect Scarab Coins across the expanded field, increasing the chance to win significant rewards, including jackpots.

Jackpots form a core part of the gameplay, with 15 cells filled during the standard Bonus Game awarding a 3,000x Grand Jackpot, and completing all 25 cells in the Royal Bonus Game unlocking the Royal Jackpot of 10,000x the bet. Additionally, the Golden Pot Feature randomly transforms into Scarab Coins, further enhancing active features or activating new ones, adding unpredictability and high-intensity gameplay.

4 Scarab Coins: Hold and Win exemplifies Playson’s commitment to evolving its most successful slots while keeping the gameplay experience fresh. The new mechanics are designed with player engagement and retention in mind, offering strategic choices, bonus variety, and big-win potential that appeal to both casual players and high rollers.

Anton Ivannikov, CPO at Playson, said: “4 Scarab Coins: Hold and Win takes a proven performer and injects it with even more energy through the introduction of the Mystic Feature. Combined with the expanded Royal Bonus Game, players can expect richer gameplay, bigger moments, and enhanced win potential throughout. This is a great example of how we continually evolve our top titles to remain competitive in the online casino market.”

Operators can leverage the new mechanics to increase session duration and engagement, making it a compelling addition to their live portfolio.

With 4 Scarab Coins: Hold and Win, Playson continues to prove its ability to innovate and deliver engaging experiences that resonate with global players while driving measurable results for operators.

The post Playson unearths new Mystic Feature in 4 Scarab Coins: Hold and Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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5 for 25

Sporting Risk launches Mega Builder, 5-for-25 promotion to ramp up World Cup excitement

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Sporting Risk, the sports analytics firm focusing on predictive models that create top-tier pricing and betting content, has broadened its product lineup before the World Cup with the introduction of Mega Builder and 5 for 25. Both innovative solutions aim to streamline bet creation and enhance player involvement for operators.

Mega Builder enables players to merge numerous low-odds choices within one match, incorporating combinations from all 11 players on each team or all 22 players on the field. In contrast to conventional multi-match accumulators, Mega Builder focuses the action on a single game, simplifying real-time bets, speeding up settlements, and enhancing engagement as several legs stay active throughout the game.

5 for 25 is a streamlined same-game pick’em product where players select five outcomes for a fixed return of 25 – no calculations, no complexity, just a clear and easy-to-understand proposition. Behind the scenes, a smart selection engine balances variety and correlation controls to ensure compelling, coherent combinations every time.

Andy Phillips, SportingRisk CBDO, commented: “These launches ahead of the World Cup reflect our focus on building intelligent, player-first products that remove friction while delivering commercial value for operators. Mega Builder and 5 for 25 simplify complex mechanics and turn them into engaging, intuitive experiences that players instantly understand.”

The post Sporting Risk launches Mega Builder, 5-for-25 promotion to ramp up World Cup excitement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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David George

MetaBet appoints David T. George as Customer Success Manager

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MetaBet, the leading provider of real-time sports betting tools and interactive engagement technology, has appointed David T. George as its new Customer Success Manager. David’s addition reflects MetaBet’s ongoing commitment to always prioritizing the customer and scaling support as the company grows.

David brings a decade of Customer Success experience and a proven track record of building scalable processes that help clients get the most out of their technology. With a background in staffing and sports, he is now bringing that same performance-driven approach into the gaming ecosystem, strengthening MetaBet’s ability to support partners and maximize long-term value.

MetaBet Founder, Mark Phillip, said: “Our goal is to make our customers feel supported at every step of the process. Adding David to the roster to focus on Customer Success is doubling down on that customer-first approach.”

David George added: “I’m looking forward to building strong relationships with our partners and ensuring they get the maximum value from our excitement analytics and gaming tech. As a die-hard sports fan, I’m excited to be part of the team that’s on the cutting edge of sports engagement.” 

The post MetaBet appoints David T. George as Customer Success Manager appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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