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NBA and FDJ Announce Multi-year Extension to Their Existing Collaboration
The National Basketball Association (NBA) and La Française des Jeux (FDJ) – the operator of the French national lottery and one of the largest sports betting companies in Europe – announced a new multi-year extension to their existing collaboration. This commitment makes FDJ, through its online sports betting brand ParionsSport, the Official Partner of the NBA in France and an Associate Partner of the NBA Paris Games 2025 Presented by Tissot , which will see the Indiana Pacers and San Antonio Spurs play two regular season games at Accor Arena on Thursday, January 23 and Saturday, January 25, 2025 in Paris.
Thanks to this expanded collaboration, ParionsSport en ligne brand customers will benefit throughout the coming seasons from exclusive prizes and unique experiences, including the opportunity to attend NBA games in the US or in Paris during the NBA Paris Games. The league will also organise “NBA Viewing Party” evenings presented by ParionsSport en ligne in several cities in France during this 2024-25 season.
As part of this extension, ParionsSport en ligne also becomes the “Presenting Partner” of the official NBA Fantasy – Salary Cap game in France, a free game that invites fans to compete throughout the regular season by building a roster of 10 NBA players under a salary cap of $100 million. Several prizes will be at stake, including a trip to attend an NBA Finals game for the big winner in France.
“We are thrilled to continue and strengthen our long-standing and successful partnership with La Française des Jeux. FDJ shares our commitment to continually innovate for passionate NBA fans in France. We look forward to continuing to deliver an authentic NBA experience for the millions of NBA fans and FDJ customers across France with a range of physical and digital activations in the coming seasons,” said Kuljeet Sindhar, Vice President of International Gaming & Data Ventures at NBA, said.
“After several years of a successful partnership with the NBA, one of the most watched competitions in the world that brings together the biggest stars in sports, we are delighted to continue this exclusive collaboration for the benefit of our customers, all NBA fans and lovers of the beautiful game. We will thus be able to continue to offer an attractive sports betting offer on the competition, but also unique experiences, particularly during the NBA Paris Games in January 2025, of which ParionsSport en ligne will be an official partner,” said Richard Courtois, Director of the Sports and Online Gaming at FDJ.
Mary Patrux, presenter of beIN SPORTS, will continue to play her role as ambassador of ParionsSport en ligne, and will host regular content around the NBA on the social networks of ParionsSport en ligne. The brand will also continue its collaboration with TrashTalk, a media covering NBA news.
The expanded collaboration will be promoted through ParionsSport online and the NBA’s digital assets, including the NBA app and the NBA’s localised social channels in France.
The post NBA and FDJ Announce Multi-year Extension to Their Existing Collaboration appeared first on European Gaming Industry News.
Collinge joins as Executive Vice President – Group Business Development & Strategic Partnerships, bringing 20+ years across retail and online gaming.
Soft2Bet has appointed Ryan Collinge as Executive Vice President – Group Business Development & Strategic Partnerships, adding him to its senior leadership team.
In the role, Collinge will focus on supporting Soft2Bet’s growth plans and strengthening relationships with operators and entertainment brands, the company said.
Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said: “Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth. His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands.”
Soft2Bet said Collinge brings more than 20 years of commercial, product and operational experience across retail and online gaming, including work with private equity-backed start-ups and multinational gaming groups. The company added that his background includes global sales, commercial strategy and business development, along with iGaming content, product development and studio management.
Soft2Bet also pointed to Collinge’s experience in the casino content vertical, which it said will support client needs analysis and solution optimization.
The post Soft2Bet hires Ryan Collinge as EVP for business development and partnerships appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Caesars Rewards member Pam W. from Colorado hit a seven-card straight flush on the Las Vegas Strip property.
The Vanderpump Hotel on the Las Vegas Strip has reported an $813,553 jackpot win on Pai Gow Poker, just weeks after the property officially opened.
According to the company, Caesars Rewards member Pam W., visiting from Littleton, Colorado, won the payout after hitting a seven-card straight flush while playing Pai Gow Poker at The Vanderpump Hotel. The release said Pam was on a weeklong vacation with her husband and plans to use the winnings toward a European river cruise.
The Vanderpump Hotel is Lisa Vanderpump’s first hotel, developed in partnership with Caesars Entertainment. The property has 188 guest rooms, including 21 suites, and a 40,000-square-foot casino, the company said.
The venue’s food, beverage and nightlife lineup includes GIADA by Giada De Laurentiis, rooftop pool and event space Soleia, and Drai’s After Hours in its original location beneath the hotel. The property also hosts Caesars Sportsbook in a lounge-style format, alongside lounges including Gigolo and The Bar at The Vanderpump Hotel.
The post Vanderpump Hotel reports $813,553 Pai Gow Poker jackpot weeks after opening appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The Vanderpump Hotel – Lisa Vanderpump’s first-ever hotel in partnership with Caesars Entertainment – is dealing out big wins on the Las Vegas Strip, celebrating a dazzling $813,553 payout just weeks after officially opening its doors.
Caesars Rewards® member Pam W., visiting from Littleton, Colorado, hit the jackpot with a seven-card straight flush on Pai Gow Poker at The Vanderpump Hotel. Pam, who is in town enjoying a weeklong vacation with her husband, is already planning her next adventure – turning her Vegas luck into a dream European river cruise.
Blending elevated design with a distinct sense of personality, The Vanderpump Hotel introduces a boutique, lifestyle-driven hospitality experience in the heart of one of the world’s most dynamic destinations. The hotel offers an intimate footprint with 188 guest rooms, including 21 suites.
The property also features a 40,000-square-foot casino; Gigolo, a sexy, sultry lounge and The Bar at The Vanderpump Hotel, an inviting destination in the center of the casino – all curated to deliver a sophisticated yet playful atmosphere.
Culinary and nightlife offerings are anchored by GIADA, the award-winning flagship restaurant from celebrity chef Giada De Laurentiis; Soleia, a 65,000-square-foot rooftop pool and event space with open-air, panoramic views from 11 stories above the Las Vegas skyline; and Drai’s After Hours, located in its original home beneath the hotel. Caesars Sportsbook at The Vanderpump Hotel provides a boutique, lounge-style setting for sports fans and gaming enthusiasts alike. Guests can book stays at The Vanderpump Hotel via the Caesars Rewards app or online at caesars.com/thevanderpumphotel.
The post Raise a Glass: The Vanderpump Hotel Celebrates $813,553 Jackpot Win appeared first on Americas iGaming & Sports Betting News.
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