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BGC Publishes New Code Handbook on Fifth Anniversary

Published

3 hours ago

November 7, 2024

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STANDARDS body The Betting and Gaming Council has published its first Code Handbook, comprising 20 Codes covering 100 measures all members commit to as part of the industry’s continued drive to raise standards.

The new Code Handbook – published to mark the BGC’s fifth anniversary – collates every voluntary commitment BGC operator’s sign up to as a condition of membership, including the BGC’s overarching Code of Conduct.

While three of the Codes have now become part of License Conditions and Codes of Practice (LCCP) for members, the vast majority of these commitments go beyond license requirements set by the independent regulator, the Gambling Commission.

European Gaming Congress 2024 (Warsaw, Poland)

As well as these measures – which have already been implemented across the BGC’s diverse and growing membership – the BGC is also working closely with government and the regulator on over 50 additional workstreams to further raise standards following the publication of the White Paper last year.

Those include frictionless enhanced spending checks online, an industry Ombudsman to improve customer redress and expanding the scope of the Bank Transfer Block project to offer customers even more control of their spending.

The vast majority of the measures are around safer gambling, including core pledges on advertising and messaging, the promotion of safer gambling tools and signposting help and support to those who need it.

These measures apply across the diverse membership of the BGC, including land-based operators like casinos, which are a pillar of the hospitality and tourism sector, bookmakers on hard-pressed high streets and world leading online gaming operators.

Betting and Gaming Council CEO Grainne Hurst said: “I am delighted to announce this new Code Handbook, which comprises over five years of determined work to raise standards, across the board.

“It is also entirely fitting that we publish this landmark new Code Handbook on our fifth anniversary. The BGC was founded as the industry’s standards body, and this Handbook draws together our sector’s combined efforts, under the leadership of the BGC, to raise standards on safer gambling in the UK.

“With 20 Codes covering 100 measures, which all BGC members follow as a condition of membership, this comprehensive document should rightly be seen as the concrete demonstration of our member’s determination to deliver world-class standards.

“This Code Handbook is also not the final word on this work, because the commitment to raising standards does not stop for the BGC, or our members.

“That’s why we are working with the regulator and government on over 50 additional workstreams which will raise standards even further as part of the White Paper reforms.

“Taken alone, neither the recently published White Paper on gambling reform, or existing license conditions set by the Gambling Commission, can deliver the world class standards our industry strives for.

“It takes independent determination on behalf of our members, and collective ambition by the BGC to deliver that. This Handbook is the result of that determination and ambition.

“We are determined to deliver the foundations for a sustainable sector, built on stability, growth and diversity, ensuring our members set the global standard for our world-class industry.”

The BGC stressed these incredibly high standards are only found in the regulated sector, unlike the growing unsafe, unregulated gambling black market.

A recent study commissioned by the BGC found 1.5m Brits are annually staking up to £4.3bn with unsafe, illegal, unregulated black market operators, which don’t pay tax, don’t contribute to the economy or sport and do not hold the same rigorous high standards on safer gambling.

The Code Handbook includes measures like the whistle-to-whistle ban on TV betting commercials during live sport before the 9pm watershed, which led to the number of such ads being seen by children at that time falling by 97%.

The post BGC Publishes New Code Handbook on Fifth Anniversary appeared first on European Gaming Industry News.

Gaming

Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

Published

11 mins ago

November 7, 2024

George Miller

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Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.

Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.

By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.

SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.

A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.

During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.

Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.

“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.

“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.

“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”

The post Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions appeared first on European Gaming Industry News.

Latest News

Meet Digicode and Itai Zak at SiGMA Europe 2024 in Malta to discover Game-Changing iGaming Solutions

Published

1 hour ago

November 7, 2024

George Miller

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Reading Time: 2 minutes

Digicode, a global leader in IT services and technology solutions, is thrilled to announce its participation in the upcoming SiGMA Europe 2024, one of the premier events in the international iGaming industry. The event will occur at the Mediterranean Maritime Hub from November 12th to 14th, 2024.

SiGMA Europe draws top leaders, innovators, and decision-makers from across the gaming industry, providing an ideal platform for networking, knowledge-sharing, and exploring cutting-edge solutions that push the boundaries of iGaming. As a recognized hub for industry advancements, SiGMA brings together various sectors, from online gaming and emerging technology to regulation, marketing, and payments.

“We’re excited to be part of SiGMA Europe this year,” says Itai Zak, Executive Director of Digicode’s iGaming division. “This event is a significant gathering for those passionate about the future of iGaming. We’re eager to connect with partners, explore new ideas, and showcase how Digicode’s technology can help drive growth and innovation for operators worldwide.”

With over 15 years in the iGaming industry, Itai Zak is an established expert known for his leadership at prominent organizations, including SBTech and GoWild Gaming. Now leading Digicode’s iGaming division, he spearheads the development of tailored iGaming solutions that meet global industry clients’ regulatory, operational, and technological needs.

Meet Digicode at Sigma Europe

Attendees at SiGMA Europe are invited to connect with the Digicode team and Itai Zak for in-depth discussions on key iGaming topics such as regulatory leadership, market strategy, and technological advancements. At Stand 2041, Digicode will showcase its comprehensive portfolio of iGaming solutions, demonstrating how it empowers clients to excel in a competitive market. Plus, attendees will receive an exclusive event-only discount!

As a trusted global IT partner, Digicode provides innovative technology solutions across multiple industries, including FinTech, healthcare, e-learning, and digital marketing. Working with leading iGaming brands, operators, and suppliers, Digicode stands at the forefront of game-changing technology, offering reliable, integrated solutions to over 25 countries.

Sigma Europe 2024 is expected to welcome over 15,000 attendees, providing a comprehensive exhibition space and unmatched networking opportunities across the iGaming, sports betting, and emerging tech sectors. With hundreds of exhibitors and a wide array of industry speakers, Sigma Europe 2024 promises to be a must-attend event for those shaping the future of iGaming.

The post Meet Digicode and Itai Zak at SiGMA Europe 2024 in Malta to discover Game-Changing iGaming Solutions appeared first on European Gaming Industry News.

Latest News

GR8 Tech Enhances Player Experience with Innovative Cashback Bonuses Features

Published

1 hour ago

November 7, 2024

George Miller

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Reading Time: < 1 minute

GR8 Tech is excited to announce new updates in Cashback bonuses that enhance player retention and elevate the gaming experience, empowering casino operators to drive engagement effectively. These dynamic updates introduce opportunities for personalized marketing campaigns, enabling clients to elevate their players’ gaming experiences.

Clients can now reward players with a Cashback bonus for deposits, encouraging increased engagement. Additionally, a new Cashback collection mechanism, “Turnover,” is introduced, alongside the existing “Loss” option, enabling clients to align strategies with their business needs. They also have the flexibility to credit cashback directly to a player’s main balance without wagering requirements or to the bonus balance with wagering. This flexibility allows operators to craft unique experiences for different player segments, catering to casual gamers and high rollers alike

GR8 Tech’s enhanced functionality lets clients combine Cashback bonuses with other activities, creating multifaceted campaigns for deeper player engagement. The updated Cashback bonus setup features enhanced UI/UX, making it easier for operators to configure cashback settings for specific providers and games, among other improvements, ensuring more relevant and targeted offerings. Flexible Cashback bonus settings now allow for intricate bonus customization, including Bonus payout, Bet result, Min. total amount of collected bets, Days to collect bets, and other options that make setting up bonuses even more convenient and flexible.

Finally, setting up promo materials has become simpler, enabling effective communication of offers to players.

These newly launched features empower clients to significantly enhance the impact of their marketing campaigns, draw in more players, and elevate platform engagement. With adaptable settings and advanced capabilities, they can craft highly personalized offers that precisely cater to the preferences of their audience, thereby increasing loyalty and satisfaction.

Stay tuned to GR8 Tech’s updates with monthly Platform Updates in the company blog.

The post GR8 Tech Enhances Player Experience with Innovative Cashback Bonuses Features appeared first on European Gaming Industry News.