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BetSymphony Sportsbook Empowers Operators — Total Control, No Revenue Sharing

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Symphony Solutions is proud to announce the launch of BetSymphony, a state-of-the-art sportsbook platform that empowers operators to take full control of their betting ecosystems. Designed for the modern gaming environment, BetSymphony grants operators the freedom to own their source code, enhancing operational agility and eliminating the dreaded need for revenue-sharing models.
Backed by many years of deep industry experience,BetSymphony is designed to address the specific needs of modern sportsbook and casino operators. Following a successful pilot program with industry leaders, we are excited to introduce a platform that enhances user engagement, optimizes operational workflows, and sets a new standard in sportsbook management.
“With BetSymphony, we’re not just offering a product; we’re providing a strategic advantage for operators,” said Valentina Synenka, CEO of Symphony Interactive. “Our platform is engineered to empower operators with the flexibility to innovate and rapidly adapt, ensuring they can deliver exceptional experiences to their users.”
Key Features of BetSymphony: 
  • No Revenue Sharing: By owning the source code, you are eliminating the need for revenue-sharing models. BetSymphony allows operators to keep 100% of their revenue, giving them complete financial control and the freedom to scale their operations without ongoing cuts to their profits.
  • Advanced Player Account Management (PAM): BetSymphony includes comprehensive PAM functionalities that support responsible gaming practices, such as self-exclusion and deposit limits, fostering player trust and regulatory compliance.
  • Diverse Betting Options: The platform offers a wide array of betting formats—including pre-match, in-play, and cash-out options—enabling users to engage flexibly and intuitively with their betting activities.
  • Seamless Third-Party Integrations: Effortlessly connect with industry-leading CRM systems, payment gateways, and data analytics tools, creating a cohesive ecosystem that enhances operational efficiency and user satisfaction.
  • Customizable User Interface: Operators can tailor the user interface to reflect their brand identity, creating a unique and engaging environment that resonates with players and drives loyalty.
  • Real-Time Analytics and Alerts: Gain instant access to critical performance metrics with advanced analytics and real-time alerts, empowering operators to make informed decisions that enhance user engagement and revenue growth.
  • Omnichannel Support: Deliver a consistent and engaging user experience across all platforms—online, mobile, and retail. With plans for integrating retail betting capabilities, BetSymphony ensures operators can capture every segment of the market.
  • AI-Powered: Take your sportsbook operations to the next level with advanced AI-driven insight. BetSymphony is integrated with BetHarmony, a cutting-edge AI assistant, the platform enhances player engagement through personalized support and seamless account setup, creating a fully AI-powered ecosystem that keeps operators ahead of the game and deeply connected with their players.
Valentina further highlighted, “With features that focus on customization and user engagement, BetSymphony, along with the capabilities of BetHarmony, sets a new benchmark in the sportsbook arena. Operators can now offer unique products that truly connect with their audience, driving loyalty and revenue.”
About BetSymphony  
BetSymphony is a top tier sportsbook platform developed by Symphony Solutions, designed to optimize operations for both casino and sportsbook operators. With a strong focus on technology and user experience, BetSymphony provides operators with the essential tools to drive user engagement, operational efficiency, and long-term profitability.
About Symphony Solutions  
Symphony Solutions is a leading Dutch company specializing in AI, Cloud, and Agile transformations. As a premier, award winning provider of custom iGaming solutions, the company has a track record of success, partnering with top-tier operators to deliver a comprehensive suite of services. Since its founding in 2008, Symphony Solutions has built lasting relationships with industry leaders, driving innovation in the iGaming sector.

The post BetSymphony Sportsbook Empowers Operators — Total Control, No Revenue Sharing appeared first on European Gaming Industry News.

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Betano and Flamengo Seal Historic Principal Partnership

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Partnership includes Men’s and Women’s football, Olympic sports, and Flamengo TV

Betano, one of the world’s largest online sports betting and gaming brands, has become the new principal and front-of-shirt partner of Clube de Regatas do Flamengo. The agreement, until the end of 2028, covers the men’s and women’s professional football teams, Olympic sports, and Flamengo TV.

With this partnership, Flamengo joins a select roster of major international clubs partnered with Betano, including F.C. Bayern München, Club Atlético River Plate, Aston Villa F.C., F.C. Porto, Sporting CP and SL Benfica, among others.

Flamengo, with one of the largest fan bases in the world and supporters spread across Brazil and beyond, was a natural fit for Betano. The club’s nationwide reach and passionate following were some of the key factors leading to the new partnership. For Flamengo, Betano is seen as the ideal partner to support its international expansion, with activations planned in both Europe and Latin America as part of the agreement. Equally important, Betano is a brand leading at the forefront of promoting responsible gaming, both in Brazil and across the international markets where it operates.

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“Sponsoring Flamengo is a strategic decision that connects us with the largest and most passionate fan base in Brazil, strengthens our presence in the country and further expands our brand globally. We understand the responsibility this partnership carries and are committed to building a successful journey alongside the club,” said George Daskalakis, co-founder and CEO of Kaizen Gaming, operator of the  Betano brand.

In addition to brand exposure through teams and athletes, the partnership also includes investment in social and sports development initiatives, reinforcing Betano’s and Flamengo’s commitment to creating a positive impact both on and off the field.

“This partnership with Betano is historic for Flamengo. Beyond being the biggest sponsorship in Brazilian football, it strengthens our projects across football and Olympic sports, supports our global expansion, and reinforces our commitment to our fans”, commented Luis Eduardo Baptista, President of Clube de Regatas do Flamengo.

 

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Scientific Games Wins Three 2025 International Business Awards for Supply Chain Sustainability and Technology Innovation

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Global Lottery Technology Supplier Wins Sustainable Supply Chain Gold Award for National Logistics Centre in UK Serving The National Lottery

Scientific Games has been honored with three prestigious accolades in the 2025 International Business Awards, recognizing the company’s leadership in supply chain sustainability and cutting-edge lottery technology solutions.

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The global lottery company earned the Gold Award for Sustainable Supply Chain for its National Logistics Centre in Warrington, UK serving The National Lottery’s vast network of 40,000+ retailers as a partner to Allwyn UK. Opened in February 2024 to support Allwyn on its journey of building a net zero National Lottery, the 92,000-square-foot facility integrates advanced, technology-driven sustainability practices, including AI-powered demand forecasting and inventory management technology, dynamic routing to minimize emissions, fully electric internal transport and zero-waste operations.

Scientific Games also received two Bronze Award recognitions in the 2025 International Business Awards:

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  • Achievement in Product Innovation for SCiQ, Scientific Games’ cutting-edge ecosystem that is transforming the way instant games are sold and managed. SCiQ delivers advanced inventory control, strengthened security and real-time sales data, providing retailers, lotteries and players with a smarter, more secure instant game experience.
  • Emerging Technology Solution for PlayCentral Powered by SCiQ, which integrates the company’s groundbreaking SCiQ retail ecosystem into PlayCentral HD self-service vending machines, delivering unmatched inventory control, enhanced game security and operational efficiency.

“These honors reflect the dedication of our global teams to delivering both environmental leadership and unmatched retail innovation for our lottery partners,” said Pat McHugh, CEO of Scientific Games. “From transforming the sustainability of our supply chain in partnership with Allwyn in the UK to advancing the future of instant game retailing worldwide, we’re committed to creating positive impact for our customers, players and the communities they serve.”

More than 3,600 nominations from organizations in over 60 nations were evaluated by more than 300 professionals worldwide in this year’s IBAs.

Earlier this year, Scientific Games received two Gold Annual American Business Awards for SCiQ and PlayCentral Powered by SCiQ, in the Operations Management Solutions and Emerging Technology categories, respectively.

With operations on five continents, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.

PlayCentral HD® and SCiQ® are registered trademarks of Scientific Games. ©2025 Scientific Games, LLC. All Rights Reserved.

 

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5 Reasons Mobile iGaming is Growing (and How to Earn from It)

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Mobile iGaming isn’t a trend anymore—it’s the new default. With 96% of the world’s digital population accessing the internet via smartphones, operators can no longer treat mobile as a “nice to have.” On Atlaslive, most players already come through mobile, showing just how deep this shift has gone. So they have investigated the reasons for it.

5 reasons are driving the rise of mobile play:

  1. Smartphones & 5G: Affordable devices and low-latency connections make betting and live casino seamless.
  2. Mobile-first UX: Fingerprint login, in-game wallets, and scrollable lobbies remove friction.
  3. New market regulations: Markets like Brazil are now opening to licensed apps, unlocking millions of players.
  4. Frictionless payments: From Apple Pay to Brazil’s Biometric Pix, fast deposits are now a mobile-native feature.
  5. User behavior shifts: Millennials and Gen Z expect short, impulsive, on-the-go sessions—and mobile delivers.

Mobile iGaming has clearly become the main arena for user activity and revenue growth. To find out more and see how operators can improve engagement and drive revenue with mobile strategies, read the full article.

 

About Atlaslive

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Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post 5 Reasons Mobile iGaming is Growing (and How to Earn from It) appeared first on European Gaming Industry News.

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