AI
Should we fear Generative AI?
Nik McDonald, Senior Account Director at Fujitsu, says absolutely not but that it does come with some risks and drawbacks that organisations should be aware of.
What makes AI such a hot topic across the industry right now?
Operators and suppliers have come to understand that artificial intelligence can have a seismic impact on their businesses, whether that be streamlining internal processes or improving the solutions, tools, services and experiences they provide to their customers. But as the understanding of AI has deepened, so too has the awareness that the impact AI has can be both positive and negative. This has ultimately left some organisations nervous and unsure how to approach it, let alone integrate it into their workflows, services and products. And this is why it’s become a hot topic, with stakeholders across the sector keen to learn more about it.
Is there a certain type of AI that’s best suited to this industry? If so, what makes this type of AI such a good fit?
There are several types of AI including Narrow AI, General AI, Super AI, Reactive Machines, Limited Memory, Theory of Mind and Self Aware. The category most are interested in is Narrow AI and in particular, Generative AI – this is AI that can create new data including texts, images and videos by learning the structure and patterns of its training data to generate new ideas with similar characteristics. It can be trained to understand human language, programming language, art, chemistry, biology, law and countless other complex subjects and is often powered by Large AI models, often referred to as foundation models. This means Generative AI can perform a wide range of tasks including summarisation, classification and answering queries. This scope is what makes it ideally suited to businesses in this industry, regardless of whether they have a B2B or B2C focus.
Can you give a real-world example of Generative AI?
ChatGPT is the most famous example. It’s essentially a chatbot that runs on the foundation of large language models, trained on vast amounts of data to produce texts that humans understand. Users ask a question and ChatGPT breaks down the query into smaller components to analyse their meaning and determine what the user is really asking it to do. It then returns the words and sentences it thinks best answer the query based on the data it’s been trained on. It’s pretty cool, but it does have some drawbacks and risks to be aware of.
Could you explain some of these drawbacks and risks?
The accuracy of results is a big concern, as is inconsistent outputs, bias, lack of explainability and even threats to privacy, security and intellectual property. People often forget that ChatGPT is a public service and that as well as sharing information, it consumes it. This means users must approach with caution if using it in the workplace or to ask questions about proprietary and sensitive information and data. Users also need to cross-check the answers that are provided to their queries given the inaccuracies and biases it can have.
Does this mean Generative AI should be feared?
Not at all. Organisations should embrace the power of Generative AI and the clear benefits it can bring to their operations. We are already seeing companies use it, whether that be a slot studio harnessing its creativity to come up with new game concepts, designs, animations and even mechanics, to compliance platforms that use it to spot patterns in player behaviour. This sector has always been at the cutting edge, and I would include operators and suppliers to push the boundaries of AI but just to be mindful of some of the risks it presents.
How has Fujitsu approached Generative AI?
We have been busy developing a chatbot that’s similar to ChatGPT but that organisations can use with confidence. Instead of using publicly available data, it sits on top of the company’s data warehouse and allows teams and employees to ask questions and queries and have answers generated based on the proprietary data the foundation models have been fed on. Data can be siloed within the warehouse and with different levels of permission granted to different employees and teams. With our PrivateGPT, companies can really benefit from the power of Generative AI but with confidence that data is safe, secure and private, that responses are accurate and unbiased, and that the right level of permission is granted to individual employees.
Can you give an example of how organisations can use your PrivateGPT?
Our PrivateGPT has lots of use cases including being able to ask any question, chat with company data, find new answers and insights, foster deeper collaboration, jointly generate insight and evaluate results and develop decision support systems. Specifically, it might be a legal and compliance team wanting to ask a question about a previous market entry and a specific legal requirement, or it might even be to offer a consumer-facing tool where bettors can see how a team or player had performed across historic bet outcomes. This is what makes Generative AI so exciting and why it will continue to be a hot topic for some time to come.
As player expectations rise, generic casino lobbies are no longer enough — AI-driven personalization is becoming essential to engage, retain, and grow audiences.
In this evolving landscape, The Playa is positioning itself at the forefront of iGaming personalization. Slotegrator spoke with Viktoriia Grygorenko, CEO, about the company’s journey, emerging industry trends, and how data-driven experiences can boost revenue by up to 25%, and often beyond.
Founded at the intersection of artificial intelligence and iGaming, The Playa started as a small experimental project and quickly grew into a full-scale platform. Today, the company delivers solutions across the entire player lifecycle — from lobby personalization and acquisition intelligence to VIP insights and retention optimization — serving operators with a monthly GGR of over $10 million.
According to Viktoriia, the industry has long underutilized one of its most valuable assets: player data. “iGaming generates enormous amounts of behavioral data — from game preferences to betting patterns — but most operators still rely on basic segmentation,” she explains. “That’s a missed opportunity.”
The gap is even more obvious compared to global entertainment platforms competing for audience attention. As Viktoriia points out, top companies invest billions in learning what their users want and delivering it instantly, while many online casinos offer identical experiences to all players. However, the industry is beginning to catch up.
Internal research by The Playa shows that 77% of iGaming companies leaders believe AI will be a key competitive advantage within the next two to three years. At the same time, major operators are rapidly expanding their data science capabilities — a clear signal of where the market is heading.
Beyond technology, player behavior itself is evolving. A new generation of users is entering the market, bringing different expectations around user experience. Behavioral data can reveal differences in preferences and risk patterns — opening the door to more effective personalization strategies.
Looking ahead to 2026, Viktoriia highlights three major trends shaping the industry: a stronger focus on retention, the rise of true one-to-one personalization, and a redefinition of loyalty. Retention, in particular, is becoming critical as rising acquisition costs and tighter regulations put pressure on margins.
Read the full interview to discover how The Playa is transforming player experiences with AI-driven personalization and why growth in iGaming depends on understanding players at every step of their journey.
Contact Slotegrator to learn how customized solutions can help grow your business.
Slotegrator
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
ABOUT THE PLAYA
The Playa is a leading iGaming company specializing in AI-powered personalization solutions, enabling operators to deliver tailored player experiences across the full lifecycle — from lobby personalization and acquisition intelligence to VIP insights and retention optimization.
Through advanced behavioral profiling and personalized player recommendations, the company provides iGaming operators with the tools they need to grow, retain players, and maximize revenue.
The post The Playa for Slotegrator: why personalized player experiences are the future of growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
As player expectations rise, generic casino lobbies are no longer enough — AI-driven personalization is becoming essential to engage, retain, and grow audiences.
In this evolving landscape, The Playa is positioning itself at the forefront of iGaming personalization. Slotegrator spoke with Viktoriia Grygorenko, CEO, about the company’s journey, emerging industry trends, and how data-driven experiences can boost revenue by up to 25%, and often beyond.
Founded at the intersection of artificial intelligence and iGaming, The Playa started as a small experimental project and quickly grew into a full-scale platform. Today, the company delivers solutions across the entire player lifecycle — from lobby personalization and acquisition intelligence to VIP insights and retention optimization — serving operators with a monthly GGR of over $10 million.
According to Viktoriia, the industry has long underutilized one of its most valuable assets: player data. “iGaming generates enormous amounts of behavioral data — from game preferences to betting patterns — but most operators still rely on basic segmentation,” she explains. “That’s a missed opportunity.”
The gap is even more obvious compared to global entertainment platforms competing for audience attention. As Viktoriia points out, top companies invest billions in learning what their users want and delivering it instantly, while many online casinos offer identical experiences to all players. However, the industry is beginning to catch up.
Internal research by The Playa shows that 77% of iGaming companies leaders believe AI will be a key competitive advantage within the next two to three years. At the same time, major operators are rapidly expanding their data science capabilities — a clear signal of where the market is heading.
Beyond technology, player behavior itself is evolving. A new generation of users is entering the market, bringing different expectations around user experience. Behavioral data can reveal differences in preferences and risk patterns — opening the door to more effective personalization strategies.
Looking ahead to 2026, Viktoriia highlights three major trends shaping the industry: a stronger focus on retention, the rise of true one-to-one personalization, and a redefinition of loyalty. Retention, in particular, is becoming critical as rising acquisition costs and tighter regulations put pressure on margins.
Read the full interview to discover how The Playa is transforming player experiences with AI-driven personalization and why growth in iGaming depends on understanding players at every step of their journey.
Contact Slotegrator to learn how customized solutions can help grow your business.
Slotegrator
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
ABOUT THE PLAYA
The Playa is a leading iGaming company specializing in AI-powered personalization solutions, enabling operators to deliver tailored player experiences across the full lifecycle — from lobby personalization and acquisition intelligence to VIP insights and retention optimization.
Through advanced behavioral profiling and personalized player recommendations, the company provides iGaming operators with the tools they need to grow, retain players, and maximize revenue.
The post The Playa for Slotegrator: why personalized player experiences are the future of growth appeared first on Americas iGaming & Sports Betting News.
Quick Custom Intelligence (QCI), a leading provider of AI-driven operations software for tribal gaming resorts, announced it will showcase its evolving QCI Agentic Platform at the Indian Gaming Association (IGA) Tradeshow & Convention, March 31–April 2, 2026, at the San Diego Convention Center (Booth #2735).
The QCI Agentic Platform reflects the continued advancement of the company’s enterprise system, enabling operators to move from real-time insight to real-time action across gaming, marketing, player development, and hotel operations. Designed for on-premise and hybrid environments, the platform supports secure, property-level AI deployment while maintaining full operational control.
Rather than introducing a new system, QCI’s approach extends the capabilities operators already use—bringing analysis and execution closer together within a unified operational environment.
“This is a continuation of the platform our customers already rely on. We’re building on what works and extending it, so operators can act on information faster, without changing the way their business runs,” said Dr. Ralph Thomas, Co-Founder and CEO of QCI.
The QCI Agentic Platform builds on QCI’s established product suite, including:
• AGI56.1, a major platform release featuring more than 1000 enhancements across operations
• Chatalytics, QCI’s conversational analytics interface for real-time data access
• QCI Dispatch, a new core operational tool supporting real-time coordination and execution
Together, these capabilities enable operators to unify data, streamline workflows, and respond more quickly to changing conditions across the property.
Attendees will experience how QCI connects data, decision-making, and execution within a single operational system.
“We’re focused on practical improvements that help teams do their jobs more effectively. This is about making systems more responsive, more connected, and easier to use in day-to-day operations,” added Thomas.
The post QCI to Showcase Agentic Platform Capabilities at IGA 2026 appeared first on Americas iGaming & Sports Betting News.
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