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Fujitsu launches ‘Fujitsu Accelerator Program for SPORTS’ to create new value through Sports x Technology

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Fujitsu today announced the launch of “Fujitsu Accelerator Program for SPORTS,” a global partner co-creation program aimed at fostering new innovation in the sports sector.

Through Fujitsu Accelerator, Fujitsu collaborates with startups and other companies to create new businesses and solve challenges by leveraging cutting-edge technologies such as AI and quantum computing. This new program seeks to expand the value and monetization potential of corporate sports. It will achieve this by combining the strengths of Fujitsu’s sports teams and athletes—including its American football, women’s basketball, and track and field teams—and facilities, with the innovative technologies and ideas of partner companies. Through co-creation, the program aims to generate new value in sports and related fields such as entertainment, tourism, and merchandise and build a corporate sports ecosystem.

Fujitsu will begin recruiting new partners who want to engage in new business creation from December 1. Selected companies will be determined after a pitch event scheduled for February 2026. Proof of Concept (PoC) initiatives are planned to commence from fiscal year 2026.

Through various collaborations facilitated by this program, Fujitsu will continue to promote “improving people’s well-being,” one of the indispensable contribution areas of its materiality. In addition to promoting sports through its long-standing support for various teams and athletes, Fujitsu will further accelerate collaboration with local communities and encourage employee engagement.

Application Themes

1. Athlete and Team Enhancement

  • Measures to improve athlete performance and results (e.g., training support, mental health support, etc.)
  • Data analysis and collection for team sports

2. Well-Being

  • Health promotion initiatives targeting a wide range of people, from athletes to general participants and local residents
  • Efforts to improve exercise habits and encouragement to start an exercise regimen

3. Fan Engagement Enhancement

  • Measures to enhance the appeal of corporate sports teams and athletes, and to attract fans
  • Merchandise sales utilizing team IP, improved viewing experiences, and digital fan-participation projects

4. Regional Revitalization

  • Revitalization of areas around home arenas and grounds. Business planning in collaboration with local communities (local governments, educational institutions, shopping districts, etc.)
  • Tourism planning, especially initiatives linked to the Kawasaki area

5. Social Inclusion

  • Access to sports for all demographics (para-sports, adaptive sports), sports experiences for elementary and junior high school students, and club activity support

6. Operations and Business Foundation

  • Sports management platforms, corporate sports revenue models, event management, sponsor visibility, DX planning for venues, and athlete second career support

Fujitsu’s Sports Teams

Fujitsu manages many sports teams including its American football team “Fujitsu Frontiers,” the women’s basketball team “Fujitsu Red Wave,” and the track and field team. These teams have produced top athletes who aim for national and world championships. Athletes work as full-time employees of Fujitsu while engaging in their athletic activities, embodying the company’s values and social mission through sports.

1. Fujitsu Frontiers (American Football Team):
Eight-time X-League champions, aiming for an unprecedented ninth title.
2. Fujitsu Red Wave (Women’s Basketball Team):
Achieved their second W-League championship in 16 years in 2023. A top team that values player autonomy.
3. Track and Field Team:
A top-level team that has produced world, Asian, and Japanese record holders. Athletes excel in a wide range of events, including race walking, marathon, and sprints.
4. Other Sports Teams:
In addition to the above, Fujitsu also has various other sports teams, including in women’s cheerleading, men’s basketball and volleyball, 9-man volleyball, swimming, horseback riding, and golf.

Upcoming Schedule (Tentative):

  • February 6, 2026: Application deadline
  • February 26, 2026: Pitch event
  • March 2026: Selection of adopted companies
  • April 2026: Start of PoCs

Companies selected to participate in this program will be provided with opportunities to interview and survey athletes and staff belonging to Fujitsu’s sports teams. Fujitsu will offer its training facilities for the PoCs, support the development of use cases, and promote and sell co-created services through the Fujitsu Group.

Fujitsu’s Commitment to the Sustainable Development Goals (SDGs)

The Sustainable Development Goals (SDGs) adopted by the United Nations in 2015 represent a set of common goals to be achieved worldwide by 2030.
Fujitsu’s purpose – “to make the world more sustainable by building trust in society through innovation” – is a promise to contribute to the vision of a better future empowered by the SDGs.

The post Fujitsu launches ‘Fujitsu Accelerator Program for SPORTS’ to create new value through Sports x Technology appeared first on European Gaming Industry News.

Compliance Updates

Merkur Group Strengthens Global Compliance Strategy

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Under the theme “Perspectives,” a total of 43 compliance staff members from the Merkur Group across various countries gathered from 30 June to 1 July to further develop compliance processes in a sustainable manner. Colleagues from Germany, Spain, England, Malta, Australia and the US traveled to the two-day meeting at Benkhausen Castle, the in-house training centre of the Merkur Group. The workshop set the stage with expert presentations on global and digital topics such as cybersecurity, risk management and artificial intelligence. A panel discussion featuring representatives from various international companies within the Merkur Group, as well as a digital quiz, rounded out the programme.

In keeping with its guiding principle, the workshop focused on sharing experiences, fostering global networking and providing impetus for the further development of compliance processes. Because informal exchanges are also key to close cooperation, the evening programme created a relaxed atmosphere and gave participants the opportunity to continue their conversations, make new connections, and further strengthen team spirit across company and national boundaries.

“The ideas and diverse perspectives gained during the workshop will now be incorporated into our day-to-day work and help us to continuously improve collaboration and existing processes,” said Ludwig Beckmann, Chief Compliance Officer of the Merkur Group.

The concluding feedback session also highlighted just how valuable the international exchange is. The term “collaboration” came up particularly often, a clear indication of how highly the participants value working closely together within the international compliance network.

The post Merkur Group Strengthens Global Compliance Strategy appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Anne Marie Caulfield

GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling

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The Gambling Regulatory Authority of Ireland (GRAI) is encouraging parents and guardians to be alert to the signs of gambling among young people and to intervene early to prevent gambling harm.

The signs of gambling aren’t always visible, the GRAI in partnership with the Health Service Executive Addiction Services have developed dedicated advice on www.grai.ie to equip families with the knowledge to recognise the signs, advice on how to start the conversation with their children about gambling, and where to seek help if required.

To support the guidance, the GRAI has launched a national public awareness campaign across video on demand, radio, digital audio, and social media platforms, bringing this message directly to families across Ireland.

With the lines between entertainment and gambling increasingly blurred, especially online, what may look like harmless fun can still involve risk, money and chance in ways that affect young developing brains. Research commissioned by the GRAI and conducted by the Economic and Social Research Institute (ESRI) found that children who gamble are twice as likely to develop a gambling problem as adults.

Anne Marie Caulfield, CEO of the GRAI said: “We have launched this campaign to help parents start an important conversation about the risks of underage gambling. Children and young people are among the most at-risk members of Irish society when it comes to gambling exposure and harm. Children’s brains are still developing the judgement and impulse-control systems used to weigh up risk, which makes gambling appealing to them.

“With online gambling available at any time of the day, it is easy for the warning signs to be hidden. The guidance the GRAI developed with the HSE Addiction Services sets out some of the key behavioural signs to look out for in your child.”

The post GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet

Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players

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Amusnet has launched VIP LIVE Roulette, a new addition to its Live Casino portfolio, offering a premium European roulette experience designed for players who prefer higher stakes, greater comfort and a sophisticated gaming environment.

Created for those who appreciate a more considered approach to live roulette, VIP LIVE Roulette combines elegant studio production with elevated table limits and an extended betting window. The additional betting time allows players to place larger, more strategic wagers at a comfortable pace, creating a smoother and more engaging experience without changing the familiar flow of the game.

Built on the classic European roulette format, the game enhances traditional gameplay with a range of intuitive features that support both convenience and strategic play. Players can personalise their sessions using Favourite & Special Bets, quickly repeat previous wagers with Auto-Rebet and follow live Statistics to inform their decisions throughout the game.

Set in a dedicated VIP studio, the game delivers a polished live presentation with professional dealers, high-definition streaming and a clean, modern environment that recreates the atmosphere of an exclusive casino floor. Every element has been designed to combine the authenticity of live roulette with the expectations of today’s premium player segment.

VIP LIVE Roulette joins Amusnet’s growing Live Casino portfolio, further strengthening the company’s offering with a title that balances timeless gameplay with contemporary player preferences. As operators continue to expand their live casino proposition, the game provides an opportunity to appeal to high-value audiences looking for an elevated roulette experience that combines premium presentation, seamless gameplay and greater flexibility at the table.

History Re-bet feature

Pick again the lucky numbers for the last spins.

Favourite Bets

This function allows players to save their personally tailored bets or bet combinations for quick access during gameplay.

Game Statistics

Make the strategy with statistics for the last spins.

Jackpot Cards

Once the Jackpot Cards Bonus game is triggered, impressive Jackpots are revealed.

The post Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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