Brazil
Phyllyp Sedicias: Localisation will define the market leaders in Brazil
Localisation has become somewhat of a buzzword across the iGaming industry as of late. But for Phyllyp Sedicias, Country Director for Brazil at WA.Technology, localisation will be the key battleground for operators looking to stand out from the crowd in Brazil.
Brazil has, without a doubt, become one of the most exciting territories for gambling companies to expand their international footprint. And it’s easy to see why.
Boasting a population of more than 212 million people, combined with high rates of mobile and internet adoption and a strong cultural acceptance of gambling, it’s safe to say that the jewel in LatAm’s crown presents a shining opportunity.
With the regulated market expected to officially launch on 1 January, questions are starting to arise over player behaviours, trends, and how best to cater to the unique requirements of this market. We’re here to solve that.
From the types of products you offer to the way in which you engage with bettors, there are plenty of considerations that must be made before taking your first steps into this nascent market. If you want to make the best possible first impressions with players – you need unmatched personalisation and expertise. This is where knowledge of the local market and a strong B2B platform provider comes in handy – and it’s what we’re ready to be the best at as Brazil goes live.
Local knowledge
In short, WA.Technology prides itself on being one of the few B2B gambling providers with extensive local expertise in the Brazilian market. We have a team of more than 50 people based out of our two offices in Recife, all of whom have considerable experience in the iGaming space.
Among our team leaders in Brazil is our Director of Regulatory Affairs, who supports us in staying one step ahead of any legislative developments. In fact, we’re one of the few providers with a director dedicated solely to navigating Brazilian regulation, which puts us in an incredibly strong position to support our partners looking to enter this burgeoning market.
Having boots on the ground has a number of benefits. It gives us first-hand experience of the pain points and challenges that our partners might face, giving us a unique insight into how to adapt our product suite accordingly.
To give you an example, the topic of payment methods is one that many operators speak to us about. And our advice? Go local!
For those who have been following the Brazilian market closely, you might be aware of the growing popularity of Pix. Created by Banco Central do Brasil, Pix is an instant payment ecosystem that enables players to send or receive payment transfers via their mobile device in a matter of seconds.
In recent years, it has become the payment method of choice for many Brazilians, with many favouring this over more traditional e-wallets and other digital payment methods. So, for gambling operators, integrating Pix into your platform is no longer a convenience – it’s a necessity.
As a platform provider, we see potential in offering a localised, mobile-friendly solution incorporating local payment methods and innovations specific to that market. For us, this is what sets us apart from other providers on the market.
We have been tapping into our team’s extensive expertise in the iGaming experience, especially in the LatAm market, and working hard to bring that knowledge and expertise to operators across Brazil.
We’re not just localising payments, either. Localisation has shaped every element of our platform. At WA.Technology, we offer custom solutions that meet each customer’s specific needs. We want to avoid the “carte blanche” approach that you sometimes see from big-brand providers; instead, each of our solutions is tailored to the unique requirements of our operators. This is an area we excel at better than anyone else, and it’s fast making us the partner of choice for the regulated market.
What we offer is designed to make brands the best they can be. For those looking to enter Brazil, we have specifically adapted our portfolio to include products centred around popular verticals, such as sports, plus solutions that help operators drive acquisition and retention. These two areas will be major battlegrounds as more companies flood the market.
Having established solid partnerships with eight leading local operators already, WA.Technology has been working closely with our partners to understand the key player trends and products that can help operators scale their business within the Brazilian market. If you want the best, we’re here to deliver.
Driving acquisition
So, what do you need to stand out as an operator brand? With influencer marketing now off the table in Brazil following the government’s recent ban on X, formerly known as Twitter, you will need to focus your attention on affiliate marketing. However, navigating the world of affiliation can sound quite tricky from the outset.
Developed specifically for the Brazilian iGaming market, our WA.Affiliates solution will be particularly crucial for operators looking to gain an edge over the competition, and it’s easily the best available.
Equipped with affiliate tracking software, performance updates, and an integrated wallet, we firmly believe this will boost operators’ capabilities to interact with new players and enable sportsbooks and casinos to optimise their performance and drive long-term growth.
For many operators looking to enter Brazil, it might be an easy option to simply roll out a standard sportsbook or casino platform that offers a range of markets. This sounds great from the outset, but it will make it incredibly difficult to stand out from the floods of other operators offering similar, if not identical, products.
Of course, it goes without saying that Brazil is known for its inherent love of sports. You just have to look at the support for football teams across the country to see this in action. However, the challenge with traditional sports is that they are subject to rigid calendars, with only a handful of games taking place each week. As a result, players must wait several hours, if not days or weeks, between fixtures to place a bet. For operators, this makes it very difficult to maintain a strong engagement with sports bettors. It’s all about instant entertainment, and we’re here to deliver.
Again, it’s all about localisation – and WA.Technology is the solution to this problem. Specifically designed for bettors to test their sporting knowledge in a fun, engaging environment, WA.Fantasy is a tried and tested acquisition tool for both sportsbooks and casinos to cross-sell fantasy games to players and boost engagement and retention.
Featuring a range of Fantasy Sports, Pick’Em Player Props, and free-to-play predictor games, all designed for Brazil, WA.Fantasy gives players the chance to create teams, leagues, and private contests to add an additional element of competition and gamification to their gambling experience.
What next for Brazil?
While we still await further news on how the Brazilian market will pan out, one thing is for certain: WA.Technology is here to support our partners during every step of their expansion journey – especially if they’re serious about becoming an industry leader.
Our full spectrum of iGaming solutions puts us in an unmatched position to capitalise on the growth opportunities that the Brazilian market presents and enables us to drive our partners’ businesses to new heights as the region continues to evolve. We’re here to make our big brand partners the best out there, and if you’re serious about being the best, make sure to give us a call.
Looking Back: Growth & Achievements
FBMDS is celebrating five years of expansion and innovation. How would you describe the brand’s journey during this time?
Our journey over the past five years has been one of bold moves, strategic growth, and relentless innovation. As part of the FBM® Group, we began as pioneers in Video Bingo, but our vision extended far beyond that. We have focused on delivering profitable products to our clients and engaging gaming experiences to players. By expanding into multiple gaming categories and strengthening our global presence in key markets like Mexico and Brazil, we have redefined what a localized, player-centric gaming experience should be.
What were the key milestones that shaped FBMDS’ success over the past five years?
Several milestones have defined our success. First, our solidification as a market leader in Video Bingo and Lotto Games, setting the gold standard with best-seller products like Multi Mega, Power Pick Lotto, and Champion IV. Our leadership in Video Bingo is reinforced by unique features like the jackpot system, Magic Ball, and attractive paytables, all of which drive engagement and retention.
Second, our presence at international trade shows has played a crucial role in strengthening relationships with key partners and clients while reinforcing our brand positioning, as seen in events like G2E Las Vegas 2024. Lastly, our rapid expansion in the LATAM region, particularly in Mexico and Brazil, has solidified FBMDS as a trusted and respected brand in a highly competitive landscape.
What has been the most significant challenge, and how did FBMDS overcome it?
The online gaming industry is highly competitive, and differentiation is key. Our challenge was to deliver games that not only stood out but also ensured profitability for operators and engaging experiences for players. We tackled this by investing in customization, localization, and innovation—ensuring that every product aligns with the preferences of specific markets. Our ability to adapt game mechanics, themes, and retention strategies has positioned us ahead of the competition, creating unique gaming experiences that drive business success.
Product Evolution & Market Leadership
FBMDS has built a strong reputation in Video Bingo. How has this segment evolved, and what makes FBMDS a leader in this category?
Video Bingo is our DNA, and we have continuously pushed its evolution by refining gameplay mechanics, introducing engaging themes, and incorporating advanced technology to enhance user experience. Our commitment to differentiation sets us apart: our jackpot feature, the Magic Ball, and attractive paytables are tailored to maximize player engagement and operator profitability. Customization is at the heart of our strategy, ensuring our games resonate with local markets and drive long-term success.
Among FBMDS’ product portfolio, do you have a personal favorite? Why?
It’s hard to pick just one, but I’d highlight our Video Bingo games because they represent our legacy and continued leadership in the industry. We believe Video Bingo is an essential asset for any online casino, as it offers a nostalgic yet modern experience, combining interactive features with high retention rates. Our jackpot system enhances player excitement, while innovative game mechanics keep engagement levels high. In addition, our crash games showcase our adaptability and innovation, delivering high-quality visuals and dynamic gameplay. These two categories reflect our strategic pillars: player engagement and profitable gaming solutions for operators.
Future Outlook & Expansion Plans
Looking ahead, what’s the vision for FBMDS’ next five years?
We are just getting started. Our vision is to expand our influence by continuously delivering innovative and engaging gaming experiences that drive profitability for operators. While we maintain our leadership in Video Bingo, we are also focused on strengthening our position in other gaming verticals. We will continue investing in localized, player-driven innovation, ensuring that every product we launch enhances both player experience and operator success.
Brazil is a key market with huge potential. How does FBMDS plan to strengthen its presence in this region?
Brazil is a strategic priority for us. With regulatory developments and increasing demand for online gaming, we see tremendous opportunities to expand. Our approach is centered on offering tailored gaming experiences that resonate with Brazilian players, ensuring our products align with their cultural and gaming preferences. Additionally, we are forging strategic partnerships with operators to facilitate seamless and impactful expansion in the region, ensuring that our games drive engagement and profitability for our partners.
Innovation & What’s Next
Can you share any insights about upcoming products or features that FBMDS is working on?
Absolutely. We are developing a new generation of Video Bingo games featuring advanced jackpot systems, enhanced gameplay mechanics, and even more engaging features tailored to player preferences. Our goal is to create experiences that keep players entertained while maximizing operator revenue. In addition, we are working on new slots and bonus structures designed to drive engagement and profitability, ensuring that FBMDS remains at the forefront of gaming innovation.
What can operators and players expect from FBMDS in the near future?
A: More expansion, more innovation, and an even stronger, more diverse gaming portfolio. Players can expect cutting-edge experiences featuring interactive and rewarding mechanics, while operators will benefit from flexible, high-performance gaming solutions designed to optimize engagement and profitability. We are committed to maintaining our leadership in Video Bingo while continuously evolving to meet market demands.
Final Thoughts
After five years of continuous growth, what message would you like to share with FBMDS’ partners and players?
First and foremost, a heartfelt thank you to our players, partners, and the entire FBMDS team. Your trust and support have been instrumental in our journey. As we move forward, we remain committed to delivering exceptional gaming experiences, driving profitability for our partners, and continuously pushing the boundaries of innovation. The best is yet to come!
If you had to describe FBMDS’ journey in one word, what would it be?
Transformational.
The post Interview w/ Renato Almeida, Director at FBM appeared first on Gaming and Gambling Industry in the Americas.
4ThePlayer has officially received game certification for the Brazilian iGaming market, reinforcing its commitment to regulated markets worldwide. This milestone enables the company to bring its acclaimed player-first gaming experiences to a brand-new audience.
Approved by Gaming Associates and eCogra, these certifications allow licensed operators in Brazil, to offer 4ThePlayer’s high-quality, player-centric games through their existing platform integrations with Relax Gaming and Yggdrasil.
Certified game titles include 4 Fantastic Fish, 4K Ultra Gold, and 5 Wild Buffalo as well as their innovative and unique table games 100 Bit Dice and 1000x Busta, all top-performing, player-favorite releases. Moving forward, all 4ThePlayer games will be certified for Brazil from day one.
Beyond its existing portfolio, 4ThePlayer is committed to delivering region-tailored content, leveraging its local team in Brazil to develop engaging, culturally relevant gaming experiences set to launch later this year. The first one of these titles is 4 Fantastic Fish Amazon Adventure, the latest in their player favourite 4 Fantastic series, coming via Yggdrasil in April.
Henry McLean, Co-Founder, Commercial & Marketing Director at 4ThePlayer, expressed his enthusiasm: “We are thrilled to bring our unique, player-centric games to Brazil, a market full of energy and potential. These game certifications are a major milestone, reinforcing our dedication to regulated markets and delivering best-in-class entertainment. We look forward to collaborating with operators and creating unforgettable gaming experiences for Brazilian players.”
With this certification, 4ThePlayer continues its mission of providing exceptional, player-focused gaming worldwide, ensuring its engaging and innovative titles reach new markets and audiences.
The post 4ThePlayer Games Secures Certification for the Brazilian Market! appeared first on Gaming and Gambling Industry in the Americas.
Rapidly Expanding Content provider announces landmark deal with Brazilian operator Pixbet
Popular iGaming content provider BGaming is thrilled to unveil a partnership with Pixbet, one of the most established and popular online sports betting and casino operators in Brazil.
This strategic partnership will see BGaming’s portfolio of innovative and top-performing iGaming content integrated into Pixbet’s platform, providing Brazilian players access to some of the most cutting-edge gaming content on the market.
Per the deal, Pixbet players will gain full access to BGaming’s entire portfolio, including hit titles such as Snoop Dogg Dollars, Aztec Clusters, and Fruit Million, along with any exciting new games developed by BGaming in the future. This will enhance Pixbet’s offering and help BGaming establish a foothold and reputation as one of the most innovative providers in the Brazilian market.
The deal seals a landmark moment for BGaming, who recently announced their licensing approval to enter the South American market. Pixbet is the largest sports betting platform in the region and has a strong international presence. Its online casino is hugely popular, ensuring plenty of players in the market will gain access to BGaming’s award-winning products.
Paulina Hovar, Sales Manager at BGaming, said: “Expanding our presence in Brazil is a key priority, and we aim to strengthen our position by working with top-tier operators in the region. By partnering with a leading company like Pixbet, we are ensuring as many players have access to our products as possible.
Pixbet is a major player in Brazil, and this partnership is a huge opportunity to make significant waves. We are beyond excited to see how Pixbet players react to our games.”
Ernildo Junior de Farias Santos, CEO at Pixbet, said: “At Pixbet, we are always seeking innovative and high-quality content to enhance our players’ gaming experience. BGaming has already made an impact in Brazil, and we are excited to expand our offering with its creative and dynamic portfolio.
This partnership will allow us to provide our players with even more thrilling gaming options, and we look forward to seeing how they engage with BGaming’s top-tier content.”
The post BGaming Expands into Brazil with Pixbet Partnership appeared first on Gaming and Gambling Industry in the Americas.
-
Canada5 days agoOnline casino with a Nordic twist enters yet another market as it continues to deploy its ambitious international expansion plans
-
Gurhan Kiziloz6 days ago
From $400M to $1.45B: Exploring Gurhan Kiziloz’s Strategic Expansion in Online Gaming
-
Canada6 days ago
GiG Launches Fourth Partner into Ontario as PowerPlay Enhances Its Gaming Experience with GiG’s Formidable Combination of Proprietary Platform, Sportsbook and AI technology
-
4ThePlayer5 days ago
4ThePlayer Games Secures Certification for the Brazilian Market!
-
Aristocrat Interactive3 days ago
Aristocrat Interactive Delivers Custom Branded Game “Caesars Ultimate Stars” for Caesars Sportsbook & Casino
-
Latest News6 days ago
Gurhan Kiziloz’s $400 Million Gambling Empire: A Detailed Look
-
Compliance Updates6 days ago
Ukraine Creates New Agency Named “PlayCity” to Control Gambling and Lotteries
-
Asia6 days ago
Public Hearing on Thailand’s Draft Entertainment Complex Bill Receives Positive Response
