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The Pools Appoints Sharon Wright as its Marketing Director

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The Pools has appointed Sharon Wright, an award-winning marketing strategist with extensive experience at global brands such as Nike, Adidas and Reebok, as its new Marketing Director. Wright is set to lead a significant growth initiative for The Pools in 2025, launching a high-profile, multi-channel marketing campaign aimed at elevating the brand’s presence.

Wright brings a wealth of expertise in finance, customer experience, sales and marketing, having held substantial roles in renowned sports companies. She joined The Adidas Group in 2009 and later became Reebok’s Global Go-to-Market Director in 2013, where she spearheaded the successful launches of the Reebok-Crossfit partnership in the UK and the Reebok-Les Mills partnership globally. Her efforts significantly expanded Reebok’s presence in the studio category, further solidifying its global market position.

Earlier in her career, Wright played a pivotal role in growing Nike and Adidas’ women’s business to become the leading segment in the UK and Ireland. In 2017, she founded her own consultancy, Sports Business Growth, focusing on the intersection of sports and technology, specifically apps and subscription models.

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Wright is also Chair of Powerplay The Future, a platform connecting investors with female-led startups, and serves on the Advisory Board for Everything in Sport, a global network of top executives in the sports industry.

In her new role at The Pools, Wright will collaborate closely with CEO James Arnold and report to COO Steve Talbot as she drives the brand’s strategic marketing initiatives into the future.

Sharon Wright, The Pools Marketing Director, said: “I came to The Pools as a consultant and I always knew the value of this iconic brand. The immense amount of potential I could see to help take this back to where it belongs was an opportunity I could not resist. Coupled with the fact I get to work with James and Steve who I greatly admire. They are a dynamic force, proven in the industry and their energy and drive is infectious and something I wanted to be part of.

“It’s an exciting moment for us as we relaunch this iconic brand with a campaign that celebrates its timeless appeal while connecting with today’s audience in new and engaging ways. It showcases our investment in our products and customer experience.”

James Arnold, The Pools CEO, said: “The Pools is a British institution. We celebrated our 100-year anniversary last year and there just aren’t brands out there in our industry with the same history and heritage.

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“We’ve been working hard to modernise our technical infrastructure and improve the wider product portfolio, culminating in the move to a new gaming platform and the relaunch of a new website at the end of this year. We have high expectations in 2025 as we rebrand, relaunch, and reintroduce The Pools to a new audience.

“We wanted some fresh thinking when it comes to marketing, and with Sharon’s experience at such global sporting brands, combined with her outstanding background in growth strategy, it was clear she was the ideal candidate for this position. We are excited she is joining the team and look forward to her integral role in the future of our successes.”

The post The Pools Appoints Sharon Wright as its Marketing Director appeared first on European Gaming Industry News.

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Playson powers ahead in Europe with Fenikss partnership

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Award-winning slots provider delivers array of top-performing titles to Latvian operator via Relax Gaming’s aggregation platform

Playson, the accomplished digital entertainment supplier, has continued to cement its impressive European market presence after launching its games portfolio with Latvian operator Fenikss.

Operating under the industry renowned NOVOMATIC group, Fenikss is one of Latvia’s leading operators with a vast online and land-based slot offering and comprehensive sportsbook.

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The agreement sees Playson support Fenikss’ commercial ambitions and expansion strategy with the supplier’s leading titles, including Royal Coins 2: Hold and Win, Book of Gold: Multichance, and Royal Joker: Hold and Win, now available on the operator’s website.

Playson continues to strengthen its European footprint and the latest integration, facilitated by Relax Gaming’s aggregation platform, underlines the supplier’s commitment to establishing itself within highly mature regulated markets.

Blanka Homor, Sales Director at Playson, said: “We are pleased to enjoy further growth in Europe with this exciting partnership with Fenikss, who will benefit from an array of our strongest performing titles.

“We are confident Fenikss’ significant Latvian presence, combined with our stimulating and graphically driven slots, will lead to impressive business growth.

Martins Opmanis, Head of I-Gaming Department at Fenikss, said: “Playson’s slots continue to be in high demand across Europe and we are delighted to host a selection of their titles on our online platform.

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“We are confident they will complement our diverse offering perfectly and look forward to watching this collaboration flourish.”

The post Playson powers ahead in Europe with Fenikss partnership appeared first on European Gaming Industry News.

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Yggdrasil expands YGG Masters Program with Black Cat Games

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Yggdrasil, a leading iGaming publisher, is thrilled to welcome Black Cat Games to its esteemed YGG Masters program. This collaboration aims to deliver unique and emotive slot games to players worldwide.

Founded in October 2023 by Doug Charnley and Adam Quickfall, Black Cat Games is a UK-based studio focused on crafting captivating slot experiences. After making an impressive entrance into the market, the team is now poised to create a new portfolio of thrilling titles where Black Cat’s vision meets Yggdrasil’s unmistakable spark.

As a YGG Masters partner, Black Cat Games will leverage Yggdrasil’s advanced Phoenix platform to develop and distribute new and innovative slot titles. This partnership aligns with Yggdrasil’s strategy to expand its portfolio with high-quality content from independent studios.

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Zoe Bird, Head of Masters at Yggdrasil, commented: “We are delighted to welcome Black Cat Games into the YGG Masters program. Their commitment to crafting visually stunning and engaging slot games aligns perfectly with our vision. We look forward to collaborating with them to bring exciting new content to our operator partners and players.”

Doug Charnley, Co-Founder of Black Cat Games, added: “Joining the YGG Masters program is a significant milestone for Black Cat Games. Yggdrasil’s technology and extensive network provide us with an excellent platform to showcase our innovative slot games to a broader audience. We are excited about the opportunities this partnership presents and are eager to deliver exceptional gaming experiences together.”

This partnership underscores Yggdrasil’s commitment to fostering innovation and supporting emerging studios in the iGaming industry.

The post Yggdrasil expands YGG Masters Program with Black Cat Games appeared first on European Gaming Industry News.

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Gaming Corps Partners with 32Red to Expand UK Presence

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Gaming Corps is expanding its footprint in the UK through a new partnership with 32Red, a leading online casino operator.

Founded in 2002, 32Red is a multi-award-winning UK online casino. With a strong reputation for providing a world-class gaming experience, 32Red provides players access to over 3,000 online games, from video poker and slots to classic card games.

As part of the agreement, Gaming Corps’ full suite of premium titles—including its popular Crash, Mine, Table and Slot titles and recently released 3 Pigs of Olympus, which has been generating significant buzz for its innovative gameplay and engaging features—will now be available to 32Red’s extensive player base.

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This partnership follows Gaming Corps’ recent collaborations with other top-performing brands as it continues to grow its global distribution network.

Danielle Calafato, CCO at Gaming Corps, said: “This partnership with 32Red marks another significant step in our UK expansion. We take great pride in our growing portfolio of premium games, and it’s exciting to see them reaching an audience as engaged and passionate as 32Red’s players. We look forward to a successful collaboration that not only strengthens our position in the market but also delivers fresh and exciting content to 32Red’s customers.”

Allana Hart, Senior Casino Content Manager at 32Red, said: “At 32Red, we are always looking to provide our players with the best gaming experiences available, and partnering with Gaming Corps allows us to further enhance our offering. Gaming Corps has built a strong reputation for developing exciting and engaging content, and we are delighted to be working together to bring their premium suite of games to our customers. Their diverse portfolio will provide even more variety and entertainment for our players.”

The post Gaming Corps Partners with 32Red to Expand UK Presence appeared first on European Gaming Industry News.

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