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The Pools Appoints Sharon Wright as its Marketing Director
The Pools has appointed Sharon Wright, an award-winning marketing strategist with extensive experience at global brands such as Nike, Adidas and Reebok, as its new Marketing Director. Wright is set to lead a significant growth initiative for The Pools in 2025, launching a high-profile, multi-channel marketing campaign aimed at elevating the brand’s presence.
Wright brings a wealth of expertise in finance, customer experience, sales and marketing, having held substantial roles in renowned sports companies. She joined The Adidas Group in 2009 and later became Reebok’s Global Go-to-Market Director in 2013, where she spearheaded the successful launches of the Reebok-Crossfit partnership in the UK and the Reebok-Les Mills partnership globally. Her efforts significantly expanded Reebok’s presence in the studio category, further solidifying its global market position.
Earlier in her career, Wright played a pivotal role in growing Nike and Adidas’ women’s business to become the leading segment in the UK and Ireland. In 2017, she founded her own consultancy, Sports Business Growth, focusing on the intersection of sports and technology, specifically apps and subscription models.
Wright is also Chair of Powerplay The Future, a platform connecting investors with female-led startups, and serves on the Advisory Board for Everything in Sport, a global network of top executives in the sports industry.
In her new role at The Pools, Wright will collaborate closely with CEO James Arnold and report to COO Steve Talbot as she drives the brand’s strategic marketing initiatives into the future.
Sharon Wright, The Pools Marketing Director, said: “I came to The Pools as a consultant and I always knew the value of this iconic brand. The immense amount of potential I could see to help take this back to where it belongs was an opportunity I could not resist. Coupled with the fact I get to work with James and Steve who I greatly admire. They are a dynamic force, proven in the industry and their energy and drive is infectious and something I wanted to be part of.
“It’s an exciting moment for us as we relaunch this iconic brand with a campaign that celebrates its timeless appeal while connecting with today’s audience in new and engaging ways. It showcases our investment in our products and customer experience.”
James Arnold, The Pools CEO, said: “The Pools is a British institution. We celebrated our 100-year anniversary last year and there just aren’t brands out there in our industry with the same history and heritage.
“We’ve been working hard to modernise our technical infrastructure and improve the wider product portfolio, culminating in the move to a new gaming platform and the relaunch of a new website at the end of this year. We have high expectations in 2025 as we rebrand, relaunch, and reintroduce The Pools to a new audience.
“We wanted some fresh thinking when it comes to marketing, and with Sharon’s experience at such global sporting brands, combined with her outstanding background in growth strategy, it was clear she was the ideal candidate for this position. We are excited she is joining the team and look forward to her integral role in the future of our successes.”
The post The Pools Appoints Sharon Wright as its Marketing Director appeared first on European Gaming Industry News.
HIPTHER is proud to announce a new Media Partnership with Nightrush, officially launching alongside the highly anticipated HIPTHER Prague Summit 2026. The event will take place on 24–25 March 2026 at the OREA Hotel Andels Praha, bringing together leading voices from across Gaming and Technology.
Recognised as one of Europe’s premier boutique events for industry decision-makers, the Prague Summit unites professionals from iGaming, fintech, blockchain, AI, compliance, and digital innovation. Across two immersive days, attendees will engage in expert-led discussions, curated networking opportunities, and hands-on learning experiences designed to address the most pressing challenges and opportunities shaping regulated digital industries.
This new collaboration marks an important step in expanding industry dialogue and strengthening global connections within the iGaming ecosystem.
Strengthening Industry Connections Through Media Collaboration
Nightrush has rapidly established itself as a trusted media platform dedicated to connecting operators, providers, and players through in-depth content, expert reviews, industry news, and community-driven engagement. What began as a focused review platform has evolved into a dynamic hub that promotes collaboration, delivers practical insights, and supports responsible gambling initiatives across the wider iGaming landscape.
Under the leadership of Brand Manager Olesea Naidion, Nightrush continues to expand its influence within the global iGaming community. Olesea will also take the stage at Prague Summit 2026, sharing expertise on brand strategy, digital marketing, user acquisition, and long-term player loyalty.
Through this Media Partnership, HIPTHER and Nightrush will collaborate to amplify key industry conversations, increase visibility for thought leadership, and support meaningful engagement among stakeholders before, during, and beyond Prague Summit 2026.
Prague Summit 2026: Celebrating a Decade of Impact
Marking 10 years of impact across Gaming and Technology, the 2026 edition of the HIPTHER Prague Summit will feature its most ambitious programme to date. The event will host four dedicated stages, covering compliance, expert panels, strategic industry themes, and practical education through the HIPTHER Academy.
Attendees can expect:
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In-depth regulatory and compliance discussions
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Responsible Gaming and Player Safety sessions supported by international regulators
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High-level networking with operators, suppliers, innovators, and policymakers
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The prestigious GamingTECH CEE Awards 2026
Within this context, the partnership with Nightrush will play a key role in advancing knowledge sharing, fostering transparency, and supporting long-term growth across regulated digital industries.
A Shared Vision for the Future
HIPTHER and Nightrush are united by a shared vision: to build stronger connections across the iGaming community and enable collaboration that drives innovation, trust, and sustainable industry development.
The Media Partnership debuting at Prague Summit 2026 represents the start of a broader collaboration focused on year-round content creation, community engagement, and cross-industry dialogue—further strengthening the foundations of the global iGaming ecosystem.
The post HIPTHER Announces Media Partnership with Nightrush Ahead of Prague Summit 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Dream Play continues to grow its lineup with Hyper Gems, a space-themed slot designed around speed, rising tension, and escalating multipliers.
Set within a deep cosmic environment of glowing nebulae and radiant crystal symbols, the game delivers a sharp, modern visual style. The bottom control panel reflects Dream Play’s signature polish — a centered spin button, sleek metallic controls, and a clean layout that keeps attention firmly on momentum and gameplay.
Fast Base Game, Reactive Multiplier
The base game moves at a rapid pace thanks to avalanche mechanics, where winning symbols disappear and new ones fall into place seamlessly.
Multipliers in the base game apply on a per-spin basis.
If a multiplier lands and connects with a win during that same spin, the payout is instantly boosted. Miss the connection, and it resets — keeping each spin dynamic and unpredictable.
The experience feels fast, immediate, and full of energy.
Bonus Game — Where the Adrenaline Builds
The pace shifts dramatically in the Bonus Game.
Once triggered — or activated through the Buy Bonus option — the atmosphere intensifies. The background changes, colors grow bolder, and symbol connections trigger subtle grid shake effects that add impact to every win.
The biggest change comes with the multiplier behavior.
In the bonus round, the multiplier no longer resets. Instead, it accumulates with every spin, even when no win lands. Tension builds as the value climbs spin after spin, until a winning cascade finally connects and the entire payout is multiplied by the full accumulated total.
Several quiet spins can stack significant potential, only for one sudden cascade to unleash it all at once. This is where Hyper Gems delivers its core rush.
Pop-Ups, Sound & Visual Identity
Hyper Gems features distinct Big Win, Epic Win, and Mega Win pop-ups, each with unique animations and visual styling. Transitions are smooth, modern, and fast, designed to maintain momentum rather than disrupt it.
Every win feels lively and visually rewarding.
The soundtrack reinforces the pace with a driving, space-inspired rhythm that rises alongside multiplier growth and intensifies during cascades.
Combined with strong visual effects and subtle grid movement in the bonus round, Hyper Gems delivers a cohesive, high-energy experience.
With its avalanche gameplay, accumulating bonus multiplier, and maximum win potential of x1000, Hyper Gems stands out as a release focused on escalation, tension, and momentum.
Step into the cosmic arena and experience Hyper Gems:
https://api.dreamplay.games/launch/virtual?game=hyper-gems
The post Hyper Gems — A New Cosmic Adrenaline Release from Dream Play appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Dream Play expands its portfolio with Hyper Gems, a space-themed slot built around speed, tension, and multiplier escalation.
Set against a deep cosmic backdrop filled with glowing nebulae and vibrant crystal symbols, the game delivers a sharp, modern presentation.
The bottom control panel follows Dream Play’s polished design approach — centered spin button, smooth metallic controls, clean layout — keeping the focus entirely on action and momentum.
Fast Base Game, Reactive Multiplier
The base game moves quickly thanks to avalanche mechanics — winning symbols disappear and new ones cascade into place without breaking the flow.
Here, the multiplier works per spin.
If it lands and a winning combination connects in that same spin, the payout is instantly amplified. If not, it resets — keeping the gameplay reactive and dynamic.
It’s fast. Immediate. Energetic.
Bonus Game — Where Adrenaline Builds
The real shift happens in the Bonus Game.
Once triggered — or accessed via Buy Bonus — the atmosphere intensifies. The background changes, colors become more aggressive, and during symbol connections the grid adds a subtle shake effect, reinforcing the impact of every hit.
Most importantly, the multiplier no longer resets.
Instead, it accumulates with every spin — even if no win lands. The tension builds. Spin after spin, the number grows. And when a winning combination finally connects, the entire payout is multiplied by the full accumulated value.
Several spins can quietly stack the multiplier — and then one cascade suddenly lands, amplifying the entire win in a single surge.
That is where Hyper Gems delivers its core adrenaline.
Pop-Ups, Sound & Visual Identity
Hyper Gems features distinct Big, Epic and Mega Win pop-ups, each with its own animation style and visual identity. The transitions are dynamic, modern, and fast — designed to enhance momentum rather than interrupt it.
Every win feels energetic and visually impactful.
The soundtrack supports the pace with a driving, space-inspired rhythm, rising alongside multiplier growth and intensifying during cascades.
Together with the visual effects and subtle grid shake in the bonus round, the game creates a cohesive, high-energy presentation.
With its avalanche engine, accumulating bonus multiplier and max win potential of x1000, Hyper Gems stands out as a release built around escalation and momentum.
Step into the cosmic arena and experience Hyper Gems.
https://api.dreamplay.games/launch/virtual?game=hyper-gems
The post Hyper Gems — A New Cosmic Adrenaline Release from Dream Play appeared first on Americas iGaming & Sports Betting News.
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