888 Holdings has announced new multi-year market access deals in the states of Indiana, Iowa, and Colorado. Its presence in each of these states will initially be through the 888Sport brand in 2021.

In Colorado, 888Sport will launch under the license of the Colorado Grande Casino based in Cripple Creek. In Iowa, the Group will launch under the license of Catfish Bend Casinos II LLC. In Indiana, the Group has signed an agreement with Harrah’s Hoosier Park, which is owned by Caesars Entertainment, to launch 888Sport in the state.

Itai Pazner, CEO of 888, said: “We are delighted to sign these agreements with three great partners – the Colorado Grande Casino, Catfish Bend Casino II LLC, and Harrah’s Hoosier Park – that will enable 888 to bring its first-class online sportsbook to bettors in Colorado, Iowa and Indiana. The U.S. online betting and gaming market has huge growth potential, and we continue to build a strong platform for growth across both our B2B and B2C operations.

“In addition, we are pleased with 888’s trading during the second half of 2020. This performance continues to reflect strong FTD trends in line with the Group’s recreational customer focus as well as the structural shift towards online services being seen across several consumer-facing industries. We have continued to prioritise safe gambling and recognise the impact of COVID-19 on the lives of 888’s customers across global markets. 888 continues to invest in protecting customers and has again increased the volume of interactions with customers initiated by 888’s safer gambling team in order to help prevent gambling related harm. Underpinned by 888’s core strengths as a responsible operator with outstanding technology, the Group remains well positioned to deliver further strategic progress.”

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Yaniv Sherman, SVP Head of Commercial Development at 888, said: “Expanding 888Sport.com into these three states represents another major milestone in our ongoing growth across the regulated U.S. online gaming market. We have deployed our proprietary technology in the U.S., and our exciting pipeline of new products will deliver industry-leading propositions to customers across both our B2B and B2C operations. We continue to appraise strategic partnerships that will provide additional brand-building and market access opportunities for 888 across the U.S. market in the near future.”