New partnership opens door for more players to enjoy Playson experience across South America

Playson, an accomplished iGaming industry supplier, has reached an agreement with sports betting and gaming platform technology provider Cactus Gaming, in a move that will extend its reach across Brazil and the wider LatAm region.

Playson’s range of immersive games are already live with brands under the Cactus Gaming operator network, including popular titles 3 Pots Riches: Hold and Win, Burning Fortunator and Luxor Gold: Hold and Win. The studio showcased its flexibility during the onboarding process, integrating within Cactus’ API protocol and making it easier for operators to go live with its content.

The deal ensures more players within Brazil will gain access to Playson’s range of immersive games, with Cactus Gaming holding a commanding position within the country’s iGaming market.

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Cactus Gaming has been a leading provider of award-winning sports betting and gaming platform technology since 2018. The company’s mission is to continuously provide innovative, flexible and customer-centric solutions to partners, delivering them the competitive edge.

Cactus Gaming has been standing out in the iGaming, bettech and sports betting sectors being recognised as “Best Whitelabel” at the Sigma America Awards 2024 and as “Best Platform of the Year” at the BIS Awards this year, a great achievement that reinforces the importance to always offer the best services to its clients.

Cristhian Zito, Head of LatAm Squad at Playson, said: “To partner with Cactus Gaming, a recognized leader in the iGaming space, is thrilling. This collaboration not only expands our presence in Brazil and the wider LatAm region but also brings our diverse portfolio of engaging games to a broader audience.

Our integration with Cactus Gaming’s platform has been seamless, and we are confident that their extensive operator network will benefit more from our high-quality and immersive gaming experiences.”

Tiago Carneiro, CRA at Cactus Gaming, said: “Adding Playson’s globally renowned games portfolio onto our gaming platform technology is a major boost to our overall offering.

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“We’ve been impressed with the high-quality graphics and immersive nature of their games, which will no doubt capture the attention of our extensive operator network and their players.”

Innovative casino content provider, TaDa Gaming, has had more top performing games officially certified for operators and players in Brazil.

GA, the globally recognised ISO/IEC 17025 Testing Laboratory, ISO/IEC 17020 Inspection Body and ISO/IEC 17065 Certification Body, has given its approval to a raft of TaDa releases, reinforcing its already strong brand position in the Brazilian market.

Brazil’s rapid growth and evolving legal framework for gaming regulation have provided opportunities and challenges. Ensuring compliance through certification is a key part of TaDa’s growth strategy as it continues to sign multiple new partnerships with local and international casino platforms, including recent deals with market leaders Aposta Ganha, Cactus Gaming and Betsul.

Enabling casino operators to offer more TaDa signature quality titles, such as Money Coming and Crazy 777, alongside TriLuck release, 3 Coin Treasures, gives players diversity in both theme and ways to win. The leading Fortune Gems series is already fully certified for the Brazilian market.

Ray Lee, Director of Business Development, TaDa Gaming, said: “Having our quality and integrity in casino game content verified by GA is testament to our commitment to our clients and players.”

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BETBY, a pioneering provider of top-tier B2B sportsbook solutions, has unveiled a strategic alliance with Cactus Gaming, a prominent iGaming platform renowned for its strong foothold in the Latin American market. This partnership heralds the integration of Betby’s advanced sportsbook into Cactus Gaming’s platform, utilizing a shared API framework. As a result, the time-to-market for Cactus Gaming’s operator partners is significantly shortened, enabling them to launch the sportsbook within a matter of days.

United by a common commitment to innovation and excellence, Betby and Cactus Gaming aspire to redefine the landscape of iGaming by setting new benchmarks for quality and pushing the boundaries of online betting. This collaboration represents a fusion of expertise, creativity, and ambition, with a collective goal to provides a first-class sports betting experience.

Chris Nikolopoulos, Betby’s CCO, said: “We are thrilled about our collaboration with Cactus Gaming, which reaffirms Betby’s dedication to partnering with industry frontrunners. This strategic alliance enables us to extend Betby’s sportsbook solution and services to Cactus Gaming’s partners, enhancing their betting experiences by granting seamless access to the most current and exceptional sports content alongside cutting-edge technology. I am confident that both companies will realize substantial long-term advantages from this partnership.”

Tiago Silva, Cactus Gaming’s CRA, said: “We are thrilled to initiate this partnership with Betby. This collaboration empowers us to harness Betby’s vast expertise and state-of-the-art sportsbook solution, enabling us to deliver the ultimate sports betting experience to our partners in Latin America and worldwide. We anticipate that this partnership will set the stage for further innovative collaborations in the future.”

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