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Playtech and bet365 Expand Partnership to Pennsylvania

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Playtech announced the expansion of its longstanding partnership with bet365 into Pennsylvania. This marks the second US market where Playtech and bet365 will collaborate, following the success in New Jersey.

bet365, a valued partner of Playtech, has worked with Playtech to create innovative solutions, dedicated environments, and bespoke games across various markets and as part of this expansion, bet365 will be taking Playtech’s extensive content offering in Pennsylvania, providing players with an unparalleled gaming experience. This launch follows the recent delivery of a bespoke game in Spain, Super Spin Roulette, showcasing both Playtech and bet365’s commitment to delivering unique and interesting content.

A bet365 spokesperson said: “We are thrilled to expand our partnership with Playtech into Pennsylvania. Our collaboration has consistently delivered innovative and exciting gaming experiences for our players. We look forward to developing upon our already solid partnership as we continue to grow our offering and achieve new milestones together in the US market.”

Kevin Kilminster, Chief Product Innovation Officer at Playtech Live, said: “We are excited to extend this partnership into another US state, continuing to support bet365 with solutions to support their strategic objective by creating new and engaging content for their customers. Together, we have developed many innovative solutions, dedicated environments and bespoke games across many markets, and we look forward to further strengthening our successful partnership with this world-class operator.”

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St. Louis Cardinals Announce Marketing Partnership with bet365

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The St. Louis Cardinals and bet365 announced that they have entered into a multi-year marketing partnership that makes the leading sports betting brand the first-ever Official Mobile Sports Betting Partner of the St. Louis Cardinals.

The new sponsorship agreement includes advertising rights on the Cardinals radio broadcasts, Cardinals Insider TV show, cardinals.com, and signage at the ballpark that will be visible on television broadcasts, along with the use of the team logo and sponsorship of the team’s starting lineups at Busch Stadium.

As part of the new agreement, bet365 will also receive naming rights to the all-inclusive bet365 Bridge located on the second level in right-centerfield. The ticketed, outdoor seating deck includes reserved seats and an all-inclusive menu featuring ballpark fare, plus complimentary Budweiser, Bud Light and Coca-Cola products. Tickets to the bet365 Bridge for the upcoming season are on-sale now at cardinals.com/allinclusive.

“bet365 is proud to announce our partnership with the St. Louis Cardinals, one of the most storied franchises in Major League Baseball. We are excited to bring a world class mobile sports betting experience to the Show-Me-State,” a bet365 spokesperson said.

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“We are thrilled to welcome bet365 as the club’s official mobile sports betting partner. This partnership adds a new and exciting element to the fan experience which can be activated at Busch Stadium or any place that fans watch and follow Cardinals baseball,” Bill DeWitt III, President of the St. Louis Cardinals, said.

The post St. Louis Cardinals Announce Marketing Partnership with bet365 appeared first on Gaming and Gambling Industry in the Americas.

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Bet365 Announces Official Launch in Illinois

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Bet365 has announced its official launch in Illinois with the introduction of its award-winning sportsbook, in a partnership with Walker’s Bluff Casino Resort.

The Prairie State becomes the 13th state in bet365’s US expansion and joins Arizona, Colorado, Iowa, Indiana, Kentucky, Louisiana, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, and Virginia.

“Championship-winning franchises, iconic athletes, and impassioned fans define Illinois’ Never Ordinary sports culture. Now, new and eligible bettors from Chicago, Springfield, and all of the Prairie State can join the bet365 experience, which features great offerings like amazing Bet Boosts, the fastest In-Game product, and Same Game Parlays,” said a bet365 spokesperson.

“We are extremely excited to offer our customers an award-winning mobile sports wagering experience with bet365,” said Tom Griffith, Walker’s Bluff Casino Resort General Manager.

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Draft Day Sports Lounge at Walker’s Bluff offers one of the best area sports viewing experiences for all sports fans and a complete sports bar restaurant experience. Customers will be able to place sports wagers online at Draft Day Sports Lounge or all other resort outlets with the mobile betting bet365 app.

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2025 Men’s College Basketball Tournament

bet365 and Incentive Games Launch $10 Million ‘Bracket Challenge’ for 2025 Men’s College Basketball Tournament

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bet365, the leading sports betting brand, and Incentive Games, a premier B2B games provider, are excited to announce the return of the highly anticipated ‘bet365 Bracket Challenge’—the ultimate free-to-play predictor game with a potential $10 million jackpot.

Launching on Sunday, March 16, just in time for the 2025 Men’s College Basketball Tournament, the ‘bet365 Bracket Challenge’ allows basketball fans to test their knowledge and prediction skills. With a grand prize of $100,000 and a leader board rewarding the top 5,000 players, the competition is set to be bigger than ever.

For the player who achieves the elusive perfect bracket, $10 Million prize awaits!

Participants can access the bet365 Bracket Challenge page and check out the full terms and conditions by visiting nj.bet365.com/olp/bracket-challenge.

This free-to-play game is now open to new and eligible bet365 customers aged 21 and over, residing in the USA across: Arizona, Colorado, Illinois, Indiana, Iowa, Kentucky, Louisiana (permitted parishes only), New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee and Virginia. The challenge is also available in Mexico and other jurisdictions. In order to participate, players must be fully verified by bet365, with one entry allowed per person.

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Ahmed Baker, Chief Commercial Officer at Incentive Games, commented, “We’re proud to once again partner with bet365 to bring back this high-energy, high-stakes challenge. This game is more than predictions; it’s about exciting players, driving community engagement, and being part of a monumental sporting event. We are honored to play a role in bet365’s continued success in the US and international markets.”

A bet365 spokesperson said, “With the 2025 bet365 Bracket Challenge, Incentive Games delivers yet another slam-dunk free-to-play game! Basketball fans will undoubtedly enjoy every heart-pounding moment, as they make their predictions and compete for a $10 Million prize!”

The post bet365 and Incentive Games Launch $10 Million ‘Bracket Challenge’ for 2025 Men’s College Basketball Tournament appeared first on Gaming and Gambling Industry in the Americas.

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