SCCG NextGen Announces Partnership with Rap Icon Birdman to Merge Brand Influence with Gaming

SCCG Management has announced the official launch of its new talent agency vertical, SCCG NextGen. This new division is committed to advancing acquisition and engagement strategies by integrating a diverse portfolio of talent, IP, and brands into the real money gaming industry. SCCG NextGen is kicking off its debut with a landmark partnership with the iconic rapper and record executive, Bryan Christopher Williams—better known as Birdman.

Birdman, Co-Founder of Cash Money Records, brings his global influence and entrepreneurial spirit to SCCG NextGen, marking a significant step forward in the intersection of entertainment and real-money gaming. This partnership aligns with SCCG NextGen’s commitment to enhancing the gaming industry by leveraging celebrity IP and influencer-driven content to create engaging, player-centric experiences. Look forward to more NextGen Partnerships with major icons across music, sports, and entertainment.

Stephen Crystal, Founder and CEO of SCCG Management, said: “We’re proud to officially launch SCCG NextGen, an exciting new vertical dedicated to bridging talent, brand integration, and innovation within the gaming industry. We are equally honored to announce our partnership with Birdman, a true cultural icon whose influence will help drive the unique experiences we aim to deliver. SCCG NextGen represents our commitment to pushing the boundaries of what’s possible in gaming and entertainment.”

Kahari S. Nash, The BooRay! King & CEO of KSN Gaming, said: “I was royally pleased with SCCG’s results with BooRay! so I made that ‘Bird Call’ to my Whoadie, Ceto President Power & Money Entertainment (Cash Money Affiliate), to see if Birdman wanted to use his global brand in the Gaming Industry like Drake did with Stake Casino. I knew it was a natural fit for Birdman because he’s a Big Gambler and the #1 Stunna.”

Garceto “Ceto” Hickerson, President of Power & Money Entertainment, said: “I had been watching what my Whoadie was doing with the BooRay! Brand, so when he presented this opportunity to me for Birdman with SCCG, I said let’s make it happen, and we did.”

Bryan “Birdman” Williams, Co-Founder of Cash Money said:

“Gaming and entertainment? That’s the perfect mix. Partnering with SCCG NextGen, we’re about to level up and bring something fresh to the scene. I’ve always been about breaking new ground, and this move into gaming is just that. We’re about to stun the industry with what’s coming next.”

SCCG NextGen builds on SCCG’s vast experience in driving growth through strategic partnerships and influencer collaborations. One of its landmark deals includes a successful partnership with top Slots influencer, Lady Luck HQ, which helped cement SCCG’s position as a pioneer in aligning content creators with gaming brands. SCCG NextGen will continue this legacy by developing and promoting unique experiences, from celebrity-branded games to in-game influencer integrations, creating new avenues for engagement.