FanDuel, North America’s premier online gaming company, announced the introduction of My Spend, a new personalized responsible gaming dashboard designed to help customers track spending patterns and manage their budget. Customers can view personal stats related to their engagement with FanDuel, including amount deposited and net winnings over the last seven days, four weeks, or three months. The My Spend dashboard also encourages customers to utilize the existing suite of responsible gaming tools FanDuel offers, including deposit limits and wager limits. The tool was developed based on internal and external research demonstrating players’ interest in personalized activity insights and a deeper understanding of their own behavior.

FanDuel is supporting the launch of My Spend with a new advertising campaign that encourages customers to engage with the dashboard and stay on track with spending and budget habits. The new spot will air in both English and Spanish across television, digital and paid social and can be viewed here.

“FanDuel believes our customers should always have a budget and plan in mind when they engage with our products, and we are thrilled to introduce My Spend to help customers track their spending and manage their play. As we look to continuously raise the standard for what it means to be a responsible operator, we look forward to continuing to bring new and innovative ways support our customers,” said Alison Kutler, Vice President of Responsible Gaming and Community Impact at FanDuel.

FanDuel, the premier online gaming company in North America,  announced a second $1 million donation to Operation HOPE, the nation’s leading non-profit dedicated to financial literacy, to promote financial empowerment and expand access to free financial counseling to residents of Kentucky. The announcement comes one year after the launch of mobile sports betting in the state and reinforces FanDuel’s commitment to responsible gaming practices by improving access to personal financial literacy education.

Through the expanded partnership, Operation HOPE will implement its HOPE Inside program and provide Kentucky residents access to Financial Wellbeing Coaches. The coaches will offer virtual and in-person financial health sessions across the state at no cost. Coaching sessions provide individuals with financial knowledge and tools to create a secure future, including helping with strategies to best manage entertainment spending, build savings, improve FICO (credit) scores and decrease debt.

“FanDuel believes in the importance of financial literacy education and how expanding access can promote and empower responsible gaming,” said Alison Kutler, Vice President, Responsible Gaming and Community Impact at FanDuel. “By extending the impact of our Operation HOPE partnership to Kentucky, we are able to help fund access to financial counseling across the state and reinforce our commitment to giving back to the communities in which we operate.”

“At Operation HOPE, we’re proud to partner with FanDuel to help educate individuals about responsible gaming, budgeting and savings,” John Battista, VP Partner Success at Operation HOPE said. “FanDuel has been a committed partner supporting our efforts to empower families and communities across the U.S. with the tools they need to thrive in today’s economy,”

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Earlier this year, FanDuel kicked off its partnership with Operation HOPE by donating $1 million and expanding access to the HOPE Inside program in Massachusetts, with the Kentucky expansion representing the next phase of the partnership. FanDuel and Operation HOPE will release content across digital OOH, radio and paid social to promote the program in Kentucky and drive awareness of the availability of free financial counseling.