Gaming Analytics
Mohegan Enters into Multi-year Partnership with Gaming Analytics
Mohegan has entered into a multi-year partnership with Gaming Analytics (GA) to integrate AI solutions across its properties. This strategic collaboration encompasses Mohegan properties, including Mohegan Sun (Uncasville, CT) and Mohegan, Pennsylvania (Wilkes-Barre, PA) pending all regulatory approvals, with additional expansion to other locations planned.
Mohegan will implement a full suite of GA’s AI-driven modules across slots, marketing and player development, as well as a host module designed to streamline operations, improve decision-making and boost guest experience.
“Our partnership with Gaming Analytics was driven by their robust platform that integrates player development, campaign management and enterprise alignment tools into one comprehensive suite. This integration will streamline our operations, enhance efficiency and support our strategic business goals,” said Ray Pineault, President and CEO of Mohegan.
Mohegan is centered on delivering personalized guest services across its properties as part of its enterprise-wide approach. Mohegan will optimize player engagement and streamline marketing efforts by integrating GA’s platforms, creating consistency among all locations.
“We are focused on developing a unified enterprise strategy that augments player development and campaign management. The partnership with Gaming Analytics helps us reach our goal of delivering personalized offers that increase the guest experience across all our properties,” said David Martinelli, Chief Marketing Officer of Mohegan.
Mohegan plans to leverage GA’s AI to gain deeper insights into player preferences and behavior, enabling targeted and tailored services. Collaborating with GA gives Mohegan a unique advantage in using advanced AI tools to increase reactivation rates, which enhances the efficiency of campaign processes.
Mohegan envisions GA playing a significant role in the long term as the partnership progresses. Both companies are committed to continuous innovation and improvement. This commitment aligns with Mohegan’s “Spirit of Aquai” values, a centuries-old guiding philosophy that infuses four key principles—welcoming, mutual respect, cooperation, and building relationships— into everyday lives.
With this partnership, Mohegan continues its commitment to embracing advanced technology to enhance operations and deliver superior guest experiences, positioning itself at the forefront of the gaming industry.
“Our partnership with Mohegan marks a pivotal step in transforming the gaming landscape built on a shared vision of Mohegan’s ‘Spirit of Aquai’. We are excited to work together and move the industry forward with the power of A.I.,” said Kiran Brahmandam, CEO and Founder of Gaming Analytics.
ZingBrain AI Drives Hondubet Growth with Real-Time Personalisation
ZingBrain AI is reshaping the iGaming landscape by delivering measurable performance gains for Hondubet through advanced real-time personalization technology.
By replacing its manually curated casino lobby with a fully automated, API-driven solution, Hondubet has unlocked a new level of player engagement and operational efficiency. The AI-powered system dynamically adapts content to individual player behaviors, ensuring that each user encounters games tailored to their unique preferences.
Significant Performance Gains Across Player Segments
Data from a controlled A/B test comparing the legacy manual lobby with the new personalized system highlights substantial improvements:
- A 25% increase in Gross Gaming Revenue (GGR) and turnover among newly registered players
- A 10% rise in total bets placed by returning users
- A 25% boost in the number of unique games explored across the player base
These results underscore the effectiveness of AI-driven personalization in enhancing both user engagement and revenue generation.
From Manual Management to Intelligent Automation
Previously, Hondubet relied heavily on manual processes to manage its casino lobby, requiring constant updates and resource-intensive oversight. According to Julian Pareja Garcia of Hondubet, the shift to ZingBrain AI has been transformative.
The automated system continuously learns from player interactions, refining game recommendations and lobby sections without human intervention. This allows the operator’s team to focus on strategic initiatives rather than routine maintenance.
Smarter Player Experiences Through AI Innovation
Oleg Smolerov emphasized the collaborative approach between the two companies, highlighting a shared commitment to innovation and product excellence.
Rather than static content placement, the AI engine ensures that every element of the lobby evolves in response to real-time data. This creates a more intuitive and engaging user experience, where players are presented with content that feels both relevant and natural.
Aligning Commercial Goals with User Experience
Beyond engagement metrics, the integration also supports Hondubet’s commercial strategy. Through ZingBrain AI’s Game Promotion tool, priority titles can be strategically surfaced within personalized sections.
Crucially, the system evaluates performance continuously. Games that fail to resonate with players are automatically deprioritized and replaced with more relevant options. This ensures a balance between promotional objectives and player satisfaction, maximizing both retention and monetization.
A New Standard for iGaming Personalisation
The success of this integration signals a broader shift within the iGaming industry toward intelligent automation and data-driven experiences. By leveraging AI to personalize every touchpoint, operators like Hondubet are setting new benchmarks for engagement, efficiency, and revenue growth.
As competition intensifies, solutions like ZingBrain AI are poised to become essential tools for operators seeking to deliver meaningful, high-performing user experiences at scale.
The post ZingBrain AI Boosts Hondubet Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Aristocrat Leisure has announced the acquisition of Gaming Analytics, the US-based provider of AI-powered tools, for an undisclosed sum.
The Gaming Analytics solution is designed to provide real-time player analytics, slot optimisation and marketing automation alongside a traditional casino management system.
Aristocrat claimed that the acquisition will help enhance its capabilities for platform operations, particularly by providing operators with real-time data collection, analytics and personalised player engagement across land-based operations.
Gaming Analytics CEO Kiran Brahmandam and the team of more than 30 people working across the US, Spain, India and Canada, have transitioned to Aristocrat as part of this acquisition. Brahmandam has assumed the new role of managing director, Gaming Analytics within Aristocrat.
Gaming Analytics will continue to support the solutions currently provided to its existing customers.
The post Aristocrat Leisure Acquires Gaming Analytics appeared first on Americas iGaming & Sports Betting News.
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