Compliance Updates
EGBA: Finland’s New Gambling Legislation: A Step Forward, With Room For Improvement
Finland’s proposed change to its online gambling legislation marks a significant milestone in European gambling regulation. Finland is the last EU country with a monopoly system for online gambling, and its shift towards a multi-licensing approach is a positive change. It finally brings it into line with the rest of the EU countries who all already have some form of licensing framework for online gambling.
Maarten Haijer, Secretary General of European Gaming and Betting Association, said: “At EGBA, we support the newly proposed legislation, which we’ve advocated for years. Experience shows that a monopoly doesn’t work in the online world, and consumers are best served and protected in a well-regulated but competitive environment, where safety tools such as deposit limits and self-exclusion are made available to players.”
While Finland’s proposal is heading in the right direction, some areas require some fine-tuning to ensure the new licensing framework achieves its goal of ensuring Finns play with locally licensed websites.
Maarten Haijer said: “For starters, the proposed marketing restrictions, especially the ban on affiliate marketing and social media advertising, might backfire. These channels play a key role in guiding consumers to licensed, regulated platforms. Without them, players will drift to black market websites that don’t follow Finnish regulations or prioritise consumer safety.
“Also, the proposed blanket ban on bonuses is concerning. While we support setting boundaries on bonusing, a complete prohibition will simply make any newly licensed operators less competitive against unlicensed ones. This risks pushing players towards unregulated sites, undermining the very consumer protections the legislation aims to establish and strengthen.”
He added: “In our response to the government’s recent consultation, EGBA suggests two key improvements: Bring affiliates into the regulatory framework and allow social media advertising under clear rules. Both are valuable tools for channelling players towards licensed operators. By implementing clear guidelines, such as mandatory safer gambling messages, Finland can harness the power of these marketing channels while maintaining high standards of consumer protection.
“Instead of banning bonuses outright, implement guidelines for their responsible use. For instance, a nuanced approach could involve prohibiting bonuses for players showing signs of problematic behaviour, or setting clear rules on when and how bonuses can be offered. This strategy would allow operators to compete more effectively with unlicensed sites who will undoubtedly use bonuses to try to entice Finnish players away from regulated websites.
“These changes would better align Finland’s approach with the successful models seen across the EU, striking a balance between market competitiveness and robust consumer protection.
“Transitioning to a licensed market is no small feat, but it’s one that ultimately benefits everyone involved. At EGBA we are ready to share our expertise and support Finland in creating a well-regulated, competitive, and safe online gambling market.
“Finland stands at a pivotal moment in the history of its gambling regulation. By crafting a successful online gambling framework, Finland, like its neighbours Denmark and Sweden, can successfully transition from its monopoly to a well-functioning licensing system. Denmark’s transition to multi−licensing in 2012 led to a significant improvement in online channelisation, reaching well over 90 per cent. Sweden has seen similar improvements.
“Addressing the concerns about marketing restrictions and bonus regulations is crucial to ensure the new legislation achieves its objectives, safeguarding Finnish consumers while fostering a healthy, well-regulated online gambling environment.”
The post EGBA: Finland’s New Gambling Legislation: A Step Forward, With Room For Improvement appeared first on European Gaming Industry News.
AGCO
AGCO Takes Enforcement Action Against Two Companies for Allowing Their Games on Unregulated Gaming Websites
The Alcohol and Gaming Commission of Ontario (AGCO) has served Relax Gaming Limited and Arrise Solutions Limited with Orders of Monetary Penalties of $40,000 each. The penalties follow an AGCO investigation that found games created by these companies were available on unregulated gambling websites accessible to Ontario players. Operators of gaming websites that are accessible within Ontario must be registered with the AGCO.
Ontario’s regulated iGaming market is built on clear, enforceable standards that require operators to include strong consumer protections, such as game integrity and responsible gaming safeguards. Unregulated gaming sites do not guarantee player protections or information security and increase the potential risk of harm to players and criminal activity, such as money-laundering and match-fixing. That is why the AGCO actively works to combat unlawful gaming in Ontario.
Relax Gaming and Arrise Solutions are both registered by the AGCO to create and supply slot and casino-style games for play on Ontario’s regulated gaming sites. The AGCO prohibits companies operating in the regulated iGaming market from offering their products to unregulated gaming websites available to Ontario players. Supplying games to such sites helps to sustain unregulated gaming operations.
The AGCO aims to disrupt unregulated gaming and its supply chains to safeguard Ontarians and maintain gaming integrity in the province. The agency monitors the market for regulated entities supplying the unregulated sector.
Following notification from AGCO investigators, both companies cooperated fully with the investigation and took prompt action to restrict access to their games by Ontario players on unregulated sites.
“Ontario’s regulated iGaming market is built on clear rules designed to protect players and hold companies accountable. Unregulated gaming sites operate outside that framework, meaning players have no assurance of fair games, timely withdrawals, or access to meaningful dispute resolution. When regulated games appear on unregulated sites, it risks enabling a market that exposes players to real harm,” said Dr. Karin Schnarr, Chief Executive Officer and Registrar of AGCO.
The post AGCO Takes Enforcement Action Against Two Companies for Allowing Their Games on Unregulated Gaming Websites appeared first on Americas iGaming & Sports Betting News.
Asia
Kazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances
Kazakhstan authorities have moved to tighten controls on illegal online gambling payments after uncovering schemes that use mobile phone balances to fund unlicensed casino activity.
The Financial Monitoring Agency (FMA) issued instructions to telecom providers to strengthen monitoring and introduce systems to detect and block suspicious transactions.
According to the FMA, mobile operators including Tele2, Altel, Beeline, Kcell and Activ were called to a working meeting where regulators demonstrated how illicit payment flows to online casinos are being processed.
To verify the issue, the FMA carried out test purchases across 10 illegal online casino websites using services from all major mobile operators. The tests confirmed that payments via mobile balances were possible.
The agency stated that the goal is to cut off financial access to illegal operators and reduce public exposure to unregulated platforms. Further enforcement actions are expected as monitoring continues.
Meanwhile, Kazakhstan is preparing to significantly tighten rules on the promotion of illegal gambling. A group of senators is advancing an initiative to introduce criminal penalties for influencers who advertise online casinos and organise “giveaways.”
In related developments, a Kazakhstani influencer has recently been arrested in Vietnam on suspicion of running an illegal gambling operation.
Furthermore, the country is also restricting citizens’ access to legal gambling options, indicating a broader anti-gambling stance towards locals while still pursuing gambling tourism.
Lawmakers introduced rules restricting access to casinos, slot machine halls and betting venues in several regions to foreign nationals only. The changes will take effect on 17 May.
In March, President Tokayev signed a law establishing four new gambling zones for foreigners in the country.
The post Kazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
In a clarion call for the Gambling Commission and Licensing Authorities, including local police forces, to be more vigilant in their approach to illegal gambling, 97% of respondents to the latest Bacta Pulse survey confirmed they would back stronger enforcement of the law.
As the statutory regulator the Gambling Commission leads on intelligence-led investigations and possess powers to initiate criminal investigations into illegal land-based activity. To combat what is recognised as constituting a growing problem, the Gambling Commission was allocated an additional £26 million in funding over three years starting in 2026 in order to strengthen enforcement against illegal operators.
Updating the current state of play Bacta President Joseph Cullis said: “In England and Wales, local authorities are responsible for licensing premises and, alongside police, are expected to take enforcement actions including raids and shutdowns against illegal gambling operating within their specific area, seizing equipment and prosecuting operators. It’s a multi-agency approach which also includes HMRC in order to tackle tax evasion.”
He added: “While the Gambling Commission has historically focused on the online sector, concerns regarding land-based illegal activity, including unlicensed gaming machines in pubs, members clubs and cafes remain. These illegal operators ‘steal’ discretionary spend from Bacta members and provide none of the player protection safeguards that are so important in the regulated market. Illegal gambling remains a key issue of concern for Bacta members and it is a topic that is permanently on our agenda in discussions with colleagues at UKGC.”
The rigid and outdated regulations governing the siting and mix of machines is having a profound impact on investment. According to the Pulse Survey 87% of respondents said that greater machine flexibility would encourage them to invest in their venues. With the remaining 13% saying the question was not applicable the figure jumps to 100% – the first Pulse question to attract a unanimous response.
In what has become something of a recurring theme the Bacta Pulse survey has again revealed what members believe to be a serious lack of knowledge concerning the industry.
Joining MPs and Councillors, both of which were identified in previous surveys, are Local Authority Licensing Officers with 93% of respondents saying this important group “do not know the industry well.”
Explaining how the findings will impact and inform Bacta’s engagement with policy makers, Director of Communications Allaster Gair said: “The results are invaluable in shaping the conversations that we have on a daily basis with external stakeholders and I am grateful for every Bacta member who has participated. Illegal gambling is of huge importance both to our members, to players and to HMRC. The 80/20 rule is outdated and is having adverse consequences for the industry supply chain. Getting closer to Licensing Officers is an area that we are addressing and will continue to address using the opportunity provided by events such as EAG Expo, the SR Exchange and via the offices of Bacta’s MSOs.”
The post 97 Percent of Bacta Members Support Increased Action on Illegal Gambling Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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